If you’ve ever found yourself drowning in a sea of session recordings, scrolling endlessly, or scratching your head trying to remember which filter combination reveals those crucial “irritated mobile users”, we feel your pain! We know that transforming raw behavioral data into reports that drive actual business decisions takes time. Plus, there are tons of valuable insights that remain hidden in hours of unwatched recordings.
That’s exactly why we’re thrilled to introduce Mina: Mouseflow Insights & Navigation Assistant (Mina AI)! Mina AI interprets your questions, finds meaningful patterns automatically, and explains what’s happening in clear, actionable terms.
Mina AI is here to help every user, from marketers to UX and product teams, to quickly uncover insights, validate ideas, and take action without needing to manually dig through data. It’s focused on generating quick insights and recommendations to improve conversions, surfacing friction points, and helping you interpret complex user behaviors.
We are currently launching Mina AI in a limited beta phase and is currently available for Session Replay only but will gradually roll out across more features in Mouseflow.
How Mina AI accelerates research
1. Analyze sessions intuitively and efficiently – Ditch the manual labor!
We know you spend countless hours manually reviewing session replays just to identify friction points and prepare reports. This is often what slows down decision-making and leads to inconsistent reporting.
How Mina AI helps:
- Mina immediately pulls the specific sessions that contain frustration signals.
- You instantly get a clear overview of what’s happening, why, and where.
Mina can also create a detailed report of insights that includes patterns observed, key insights, and recommended next steps.
This means you can instantly deliver reports to your clients or managers, saving hours of pulling screenshots.
2. Quickly spot the sessions that truly matter
Ever struggled to find that one specific session because you couldn’t remember the filter combination? Wasting time testing these combinations means you might miss critical problems, like irritated mobile users coming from a specific source.
How Mina AI helps:
- Mina understands natural-language commands. That means you can skip the complex filtering and just ask, for example: “Show irritated users on mobile coming from desktop”.
- It automatically identifies meaningful user segments and frustration patterns.
This capability saves time and ensures your team focuses on improvements that actually drive real impact.
3. Find your high-intent audiences instantly
Identifying users who show strong product interest usually requires significant manual session review and tedious interpretation of engagement patterns, making it tough for marketing teams to quickly see which content is resonating.
How Mina AI Helps:
- Mina automatically applies the right behavioral criteria without requiring you to manually add complex filters.
- It surfaces the most relevant sessions and patterns for marketing.
This information helps teams understand exactly which content or pages resonate most, enabling more accurate targeting, better messaging, and more effective campaigns.
4. Get clear guidance on where to focus your research
If you don’t have a clear direction, you can waste valuable time watching random sessions, missing critical patterns that point to problematic experiences.
How Mina AI helps:
- Mina acts as your personal research assistant.
- It analyzes your entire dataset and highlights the most important areas to investigate.
- It guides you to the relevant sessions, behaviors, and patterns you should explore first, reducing time spent figuring out where to start and accelerating the entire process.
Why Mina AI is your essential co-pilot
Mina AI is built to give you confidence and reduce the time to find friction. This is how it helps different teams:
I am a.. |
Mina’s AI Value |
| UX Researcher or Designer | Acts like a co-pilot, surfacing friction areas, anomaly patterns, and user struggles directly within the interface. |
| CRO Manager | Acts as a guided assistant to quickly diagnose bottlenecks, validate A/B test outcomes, and uncover new hypotheses for experimentation. |
| Marketer | Transforms Mouseflow data into ready-to-use insights, showing what’s really driving (or blocking) performance across landing pages and campaigns. |
| Product Manager | Helps them see how users interact with new features and surface improvement suggestions before issues affect KPIs. |
| eCommerce Manager | Helps uncover friction points and missed sales opportunities by translating user sessions into clear, actionable improvements. |
| Content Manager | Connects SEO and behavioral insights to help them understand how visitors interact with pages, and what makes them stay or leave. |
Key Differentiators:
- Mina speaks your language: It understands natural language, so you can simply ask what you want to see instead of struggling to set up complex filters.
- Laser focus: It cuts down the time you spend researching by specifically telling you which sessions to focus on.
- Right there when you need her: Mina is integrated directly into Mouseflow, no switching tabs or platforms required.
- Contextual expertise: It provides personalized guidance, quick answers, and even instant, contextual definitions of behavioral analytics terms, building confidence and accelerating your ability to leverage data.
Your next breakthrough starts with Mina AI.
