Mouseflow vs. VWO

While VWO is highly regarded as an excellent CRO tool because of its powerful testing suite, its Insights module pales in comparison to Mouseflow's Session Replay, Heat maps, Funnels, Forms and Feedback tools.

Mouseflow offers continuous recording (no sampling) on all of its tools regardless of the plan, as well as advanced filtering including automatic friction score/events so that you can get to fixing your website issues quickly. VWO on the other hand, samples its data collection for Session Replay, Heat maps, Funnels, Forms and Survey tools hindering its users from actually seeing the full picture of what happens on their website.

Please refer to the table below for a detailed view of what makes Mouseflow the go-to tool for more than 165,000 professionals in UX, Product and Marketing.

Records all users by default
Click heatmaps
Scroll heatmapsonly for Pro and Enterprise plans
Geo location, Movement, Attention Heatmaps
Friction Score allowing to quickly identify pages with problems
Tracking JS errors
Retroactive funnels & forms
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How Mouseflow compares to VWO


Recording user sessions right out-of-the box, without requiring further actions
Recording all users
Automatic usability friction detection with 8 unique friction events
Advanced waterfall visualisation of a recording's timeline with pages and times spent on each
Downloading session recordingsOnly on Pro and Enterprise plans


Heatmaps for all visitors all users, no sampling
All pages, no set up required
Live heatmaps covering dynamic elements like SPAs, drop down menus, sliders and others
Geo Heatmaps (user location heatmaps)
Click heatmaps
Scroll heatmapsAvailable only on Pro and Enterprise plans
Movement heatmaps
Attention heatmaps


Populating forms with previously collected data
Populating funnels with previously collected data


Click-Error Detection (JS error tracking)
Click-Rage Detection
Phone support Pro and Enterprise Plans Only
Custom development
Filtering by UTM tagsonly Source
Filtering by custom tags
Filtering by custom variables
Date filtering
Filtering by friction Score
Filtering by speed-browsing
Filtering by mobility event
Filtering by custom friction

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