Comparisons

Mouseflow vs. VWO
On this page, you'll find a detailed feature comparison of tools and a link to an article with an in-depth review.
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Table overview comparison between Mouseflow and VWO
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While VWO is regarded as an excellent CRO tool, its Insights module pale in comparison to Mouseflow's Session Replay, Heat maps, Funnels, Forms and Feedback tools. Mouseflow offers continuous recording (no sampling) on all of its tools regardless of the plan. VWO on the other hand, samples its data collection for Session Replay, Heat maps, Funnels, Forms and Survey tools hindering its users from actually seeing the full picture of what happens on their website.
Mouseflow
VWO
Session Recording
Recording user sessions right out-of-the box, without requiring further actions
true
true
Recording all users
true
false
Automatic usability friction detection with 8 unique friction events
true
false
Advanced waterfall visualisation of a recording's timeline with pages and times spent on each
true
false
Downloading session recordings
Yes
Only on Pro and Enterprise plans
Heatmaps
Heatmaps for all visitors all users, no sampling
true
false
All pages, no set up required
true
true
Live heatmaps covering dynamic elements like SPAs, drop down menus, sliders and others
true
true
Geo Heatmaps (user location heatmaps)
true
false
Click heatmaps
true
true
Scroll heatmaps
Yes
Only on Pro and Enterprise plans
Movement heatmaps
true
false
Attention heatmaps
true
false
Form analytics & conversion funnels
Populating forms with previously collected data
true
false
Populating funnels with previously collected data
true
false
Other
Click-Error Detection (JS error tracking)
true
false
Click-Rage Detection
true
true
Phone support
Yes
Only on Pro and Enterprise plans
Custom development
true
true
API
true
true
Filtering by UTM tags
Yes
Only Source
Filtering by custom tags
true
true
Filtering by custom variables
true
true
Date filtering
true
true
Filtering by friction Score
true
false
Filtering by speed-browsing
true
false
Filtering by mobility event
true
false
Filtering by custom friction
true
false

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