Mouseflow vs. VWO

While VWO is highly regarded as an excellent CRO tool because of its powerful testing suite, its Insights module pales in comparison to Mouseflow's Session Replay, Heat maps, Funnels, Forms and Feedback tools.

Mouseflow offers continuous recording (no sampling) on all of its tools regardless of the plan, as well as advanced filtering including automatic friction score/events so that you can get to fixing your website issues quickly. VWO on the other hand, samples its data collection for Session Replay, Heat maps, Funnels, Forms and Survey tools hindering its users from actually seeing the full picture of what happens on their website.

Please refer to the table below for a detailed view of what makes Mouseflow the go-to tool for more than 200,000 professionals in UX, Product and Marketing.

Records all users
Click & Scroll heatmaps
Geo location, Movement, Attention and Live heatmaps
Friction Score allowing to quickly identify pages with problems
Tracking JS errors
Retroactive funnels & forms
Try Mouseflow's Growth plan for 14 days completely free!Mouseflow is the most comprehensive heatmap and session recording alternative to VWOTry Mouseflow's Growth plan for 14 days completely free!

How Mouseflow compares to VWO


Recording all user sessions right out-of-the box, without requiring further actions
Recording all users, no sampling
Automatic usability friction detection
Advanced visualisation of recording's timeline with pages and times spent on each
Powerful filtering with custom variables
Downloading session recordings


Heatmaps for all visites all users, no sampling
All pages, no set up required
Live heatmaps covering dynamic elements like SPAs, drop down menus, sliders and others
Geo heatmaps (user location heatmaps)
Click & Scroll heatmaps
Attention, Movement heatmaps
Filtering (utm tags, friction score and events, custom variables and more)
Filtering (friction score and events, custom variables and more)
Date filtering


Populating forms with previously collected data
Populating funnels with previously collected data
Filtering (utm tags, devices, locations and more)


JS error tracking
Click-Error & Click-Rage Detection
Phone support
Custom development
Multiple websites per plan

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