Mouseflow vs. VWO
While VWO is highly regarded as an excellent CRO tool because of its powerful testing suite, its Insights module pales in comparison to Mouseflow's Session Replay, Heat maps, Funnels, Forms and Feedback tools.
Mouseflow offers continuous recording (no sampling) on all of its tools regardless of the plan, as well as advanced filtering including automatic friction score/events so that you can get to fixing your website issues quickly. VWO on the other hand, samples its data collection for Session Replay, Heat maps, Funnels, Forms and Survey tools hindering its users from actually seeing the full picture of what happens on their website.
Please refer to the table below for a detailed view of what makes Mouseflow the go-to tool for more than 200,000 professionals in UX, Product and Marketing.
|Records all users|
|Click & Scroll heatmaps|
|Geo location, Movement, Attention and Live heatmaps|
|Friction Score allowing to quickly identify pages with problems|
|Tracking JS errors|
|Retroactive funnels & forms|