User Journey Analytics Tool
Unlock Customer Paths with User Journey Analytics
Follow your visitors' journeys on your website. Identify unexpected drop-offs, increased conversions, and improve their user experience.
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Track drop-offs and improve conversions
Understand where visitors come from, where they drop off, and what distracts them along their journey. Eliminate funnel leaks and streamline their path towards checkout, signup, or another conversion goal.
Compare expected vs. actual journeys
Does the actual user flow match your intended design? Use our user journey mapping tool to analyze whether visitors follow your ideal conversion funnel or take alternative routes. Adjust and optimize for better outcomes.
Spot patterns, trends, and missed opportunities
Group similar pages, identify top entry points, and uncover how different content influences behavior. Use these insights to refine strategy, improve content flow, and drive better results across teams.
4.6/5 on G2
Top-rated Behavior Analytics Platform
All-in-one tool for teams who need answers, not just data
Rated higher than Hotjar, FullStory and Microsoft Clarity
Optimize your funnel with User Journey Analytics
Understand where visitors come from, where they drop off, and what distracts them on their path to conversion using user journey analytics. Identify funnel leaks and optimize the user journey tracking process to enhance engagement and drive more conversions.
Compare real vs. expected user journeys
Do the real user journey paths on your website align with your intended design? Use a user journey mapping tool to visualize and compare actual vs. expected visitor behavior.
Analyze the paths users take across your website with advanced journey analytics. Help them find what they’re looking for faster by eliminating friction points and ensuring a seamless navigation experience.
Leverage tools for User Journey Mapping
Use tools for user journey mapping to analyze visitor behavior from individual pages or grouped content like blog posts, product pages, or category pages. Identify trends and enhance the effectiveness of your website structure.
Instant insights with automated Journey Mapping
No need to wait! Select any page on your site as a focus point and instantly generate a journey map of how visitors arrive at and navigate from it. Improve engagement with actionable insights from user journey tracking.
With Mouseflow Journeys, there’s no need for manual setup. The platform automatically captures all essential data required for user journey mapping, enabling you to analyze historical visitor paths effortlessly and optimize the user experience efficiently.
How Teams Use Journey Analytics
For Marketing Teams
Track how visitors flow through your site from campaign to conversion (or drop-off) and optimize pages that are leaking precious leads.
For eCommerce Teams
See where shoppers actually go versus where you want them to go—then smooth out their path to purchase to reduce cart abandonment.
For UX & Design Teams
Understand real vs. expected behavior to fine-tune design flows and remove confusing detours in the user journey.
For Product Teams
Pinpoint where users get stuck or bounce in your core flows—so you can prioritize improvements that drive adoption.
For CRO Teams
Spot high-exit pages, detour paths, and hidden friction zones to optimize the funnel and integrate with A/B tests to enrich your insights.
Follow user journeys, not just clicks
Explore how users navigate your site and which paths take them to the finish line.
Schedule a demo or sign up for a free 14-day trial today.
Schedule a demo or sign up for a free 14-day trial today.
See how it works
Get a guided walkthrough of Mouseflow’s key features and how our top customers are using them.
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FAQ
What is User Journey Analytics?
User Journey Analytics is the process of tracking and analyzing how visitors navigate through your website. It helps businesses identify pain points, optimize user flows, and improve conversions.
Why is tracking the user journey important?
Tracking the user journey provides insights into how visitors interact with your website, where they drop off, and what influences their decisions. This information is crucial for optimizing user experience and boosting conversions.
Can I track user journeys without technical implementation?
Yes! With Mouseflow Journeys, there’s no need for complex instrumentation. Once the tracking code is installed, you can immediately start analyzing user journeys based on historical and real-time data.
What types of pages can I analyze with User Journey Analytics?
You can analyze any page on your site, including landing pages, product pages, blog posts, and checkout flows. You can also group similar pages to identify trends across content clusters.
How does user journey mapping improve conversions?
By understanding where visitors get stuck or drop off, you can optimize page content, improve navigation, and create a seamless experience that encourages users to complete desired actions such as signups or purchases.