User Journey Insights
Have you ever wondered?
See how many users drop off at each step of the journey. Use this data to analyze the effectiveness of your website and marketing campaigns.
Choose a page and visualize up to 10 most common paths your website visitors take after visiting it, including up to 10 steps in each path.
Get the bird's eye view of the user journeys on your website.
Are your visitors following the designed flow to the next page, or are they taking various paths? Discover for yourself and make adjustments as needed.
Examine the role of a specific page in the user journey. Assess if the page's content is sufficient in light of what users have learned from their prior interactions.
Know how the real funnels on your website look like.
See the full picture: All paths to and from any page
Understand where the visitors come from, where they drop-off, and what distracts them on the way to reaching their goal. Eliminate the leaks in the funnel and streamline their journey – be it to checkout, signup, or anywhere else.
Compare actual user journeys with the flow you've designed
Do the real user paths on your website look like what you had in mind? See for yourself!
Analyze the paths your visitors take across your website – and help them find what they’re looking for faster and with less effort. Improve user experience across their journey and make it seamless and delightful.
Group similar pages to spot trends
Analyze user paths from individual pages or content clusters like blog articles, product pages or category pages to understand the journeys users take when touching a specific type of content.
All journeys at your fingertips, no implementation needed
No need to wait! Set any page on your site as your focus step, and get a journey map of how visitors reach it and where they continue from it in moments.
Mouseflow Journeys do not require instrumentation. Mouseflow automatically captures all data that is required to build journey maps since the tracking code is installed, and allows you to build journey maps and analyze visitor paths on all captured historical data.
Frequently asked questions
More questions? We have answers.
No. Journeys and Funnels are complementary to each other.
Journeys provide the comprehensive picture about the different paths users take on the website, and which steps make them struggle.
Funnels give you an idea of the amount of users who got from step A to step B no matter which path they took. They could’ve visited 10 different pages between steps A and B, and they still have completed the funnel.
In this sense, Funnels are path-agnostic, while Journeys are all about showing the different paths.
There’s ongoing debate about the definitions of user journey, user flow, and user path.
We choose to not engage in this debate. Our feature is named ‘Journeys’ because we believe it best reflects the journey the users take on a website.
Among user behavior analytics tools, very few offer user journey mapping. Mouseflow is among the best ones.
Mouseflow’s recent accolades include:
G2 (Spring 2024): Leader, Momentum Leader, Fastest Implementation, Most Implementable, Best Usability, Best Results, and Best Relationship.
Capterra Shortlist for Web Analytics Software 2024
GetApp 2024: Category Leader in Web Analytics, Heatmaps, and Website Optimization Tools
We’ll let you decide — check out real user reviews on GetApp, G2, and Capterra and look at similar tools side-by-side with our handy comparisons to tools like Hotjar, CrazyEgg, FullStory, Contentsquare, VWO, lucky Orange, and more. Read more about our recognition as the best web analytics software.