New capability helps digital teams identify what is worth investigating in their behavioral data, without needing to know where to start
Mouseflow, the behavioral analytics platform trusted by over 210,000 businesses worldwide, has announced the closed beta of Mina AI Insights, a new capability designed to help digital teams identify where to focus their research.
Behavioral analytics can reveal a wealth of information about how people experience a website. The challenge is often knowing where to start. Mina AI Insights proactively surfaces patterns and areas of interest in behavioral data, giving teams ideas about what may be worth investigating further.
Rather than replacing analysis, Mina AI provides a starting point. Teams can explore suggested insights using Mouseflow tools such as Session Replay, Heatmaps, Friction Detection, Funnels, and Journey Analytics to understand the context and decide what action to take.
“Today, most companies aren’t short on data, they have too much of it”, said Dorothea Gam, CMO at Mouseflow. “Making it difficult to spot what is actually worth investigating. That is where Mina AI comes in, giving you the opportunity to act faster and more precisely.”
Mina AI already enables users to ask questions about their behavioral data in natural language. With proactive insights, the experience goes one step further: users do not always need to know what question to ask first.
Closed beta availability
Mina AI Insights will initially be available in closed beta to Premium, Pro, and Enterprise customers who join the beta program. Eligible customers can request access directly from within Mouseflow. The closed beta will help Mouseflow gather customer feedback and continue developing Mina AI Insights ahead of a broader release.
About Mouseflow
Mouseflow is a behavioral analytics platform that helps digital teams understand how users experience their websites through Session Replay, Heatmaps, Friction Detection, Funnels, Form Analytics, Feedback Surveys, Journey Analytics, and AI-powered capabilities.
Media Contact
Beatriz Andrade
ban@mouseflow.com