Recognition highlights Mouseflow’s insight-led approach to go-to-market and revenue growth
Dorothea Gam, Chief Marketing Officer at Mouseflow, has been named among the Top 3 GTM Women Voices of the Nordics 2026, an acknowledgment of her leadership in building clear ICP thinking, strengthening alignment between Marketing and Revenue, and driving a disciplined focus on what converts, not just what looks good.
The recognition, organized by N.Rich in partnership with Women of SaaS, highlights GTM leaders who move beyond theory and drive tangible revenue impact.
At Mouseflow, Dorothea has played a central role in turning behavioral data and product usage insight into sharper positioning, higher-quality pipeline, and more confident commercial decision-making – areas where many SaaS companies continue to struggle as markets mature and growth expectations rise.
“GTM isn’t built on opinions, it’s built on insight,” said Dorothea Gam, CMO at Mouseflow. “We use data to sharpen our ICP, tighten our positioning, and prioritize what actually converts, so revenue becomes repeatable and sustainable.”
The recognition comes at a time when SaaS companies are increasingly rethinking their go-to-market models, moving away from growth-at-all-costs toward efficiency, alignment, and measurable impact. Mouseflow’s approach reflects this shift, using behavioral data to connect product experience, marketing strategy, and revenue outcomes.
“Dorothea’s leadership reflects how we approach growth and culture at Mouseflow,” said Mikkel Novod, CEO of Mouseflow. “She is a strong communicator, a highly trusted leader, and a disciplined, data-driven executor who delivers real results.”
About Mouseflow
Mouseflow is a leading behavioral analytics platform that helps product, marketing, and UX teams understand how users interact with digital experiences. By combining session replay, heatmaps, funnels, and friction detection, Mouseflow enables teams to identify issues, improve conversion, and build better customer experiences based on real user behavior.
Media Contact
Beatriz Andrade
ban@mouseflow.com