Mouseflow will be participating in Experimentation Elite: Space Academy: Practical Applications of AI within Experimentation, taking place on May 7, 2026, at Wallacespace Spitalfields in London, where the company will demonstrate how businesses can move from raw behavioral data to actionable decisions using AI-powered insight discovery.
In today’s digital landscape, every click, scroll, and hover is captured, yet understanding the “why” behind user behavior remains a persistent challenge. Optimization teams often spend more time searching for insights than acting on them. Mouseflow addresses this challenge by combining its behavioral analytics toolkit, including session recordings, heatmaps, funnels, and feedback tools, with AI-driven analysis.
At the center of this approach is Mina AI, Mouseflow’s AI-powered focus engine. Designed to reduce the time spent analyzing large volumes of session data, Mina AI identifies behavioral patterns, highlights user frustration, and surfaces the most relevant opportunities for experimentation.
By leveraging Mina AI, teams can:
- Eliminate guesswork by generating insight-driven hypotheses
- Accelerate experimentation by turning behavioral data into test ideas in minutes
- Scale their impact by focusing on strategy while AI handles insight discovery
During Experimentation Elite, attendees will have the opportunity to experience Mina AI in action and explore how AI can streamline optimization workflows.
Visitors are invited to connect with the Mouseflow team to:
- See a live demonstration of Mina AI
- Discuss strategies for turning behavioral “noise” into high-impact experiments
- Participate in the Solo Ping-Pong Challenge in the Vaughan room (3rd floor), where the participant with the highest number of consecutive paddle bounces will win a pair of AirPods
As experimentation becomes increasingly data-driven, precision and focus are critical. Mouseflow aims to help teams bridge the gap between data collection and actionable insights.
Professionals working in experimentation, product, marketing, and digital optimization are encouraged to attend.
About Mouseflow
Mouseflow is a behavior analytics platform that helps businesses understand how users interact with their websites. Through session recordings, heatmaps, funnels, and feedback tools, Mouseflow enables teams to uncover friction, optimize user journeys, and make data-driven decisions that improve conversions.