Travel & Hospitality
Fix Booking Abandonment with UX Insights for Travel & Hospitality
Mouseflow helps hotels and travel providers increase direct bookings and reduce drop-offs during the booking flow.
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27% reduction
in support tickets as WP Engine improved usability and cleared up confusing UX paths.
Read Curative's story27% reduction
15% drop
in cart abandonment as Goldner Fashion streamlined their UX to reduce friction during checkout.
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20% boost
in conversion rate as MEGABAD resolved payment method issues blocking the checkout process.
Read MEGABAD's story20% boost
Understand why travelers don’t book and what to do about it
Not every site visitor becomes a guest and sometimes it’s not clear why. Mouseflow shows you exactly where and why booking abandonment or flight searches with high exit rates happen, so you can fix what’s broken before it costs you more revenue.
From hotel booking abandonment to checkout friction, uncover insights that typical analytics can’t reveal.
Track every step of the booking funnel with Behavioral Analytics
From homepage to confirmation, every step in the travel booking funnel matters. With Mouseflow, you can visualize the entire guest journey, from search to confirmation and see exactly where interest turns into hesitation.
Whether you run a boutique hotel or a global travel site, get the funnel data you need to increase your booking conversion rate.
Get more direct bookings without more ad spend
Relying on OTAs cuts into your margins. With Mouseflow, you can increase direct bookings by optimizing your website experience, building trust at key moments, and eliminating friction that turns guests away.
Keep more revenue in your pocket and more control over your customer relationships.
Capture real guest feedback when it matters most
Behavior tells one part of the story. Feedback tells the rest. With Mouseflow’s triggered surveys and feedback tools, you can ask the right questions at the right time like why a user hesitated before confirming their booking.
Get context, clarity, and ideas for improvement straight from your guests.
30+ integrations
Enrich your insights with our integrations
Connect Mouseflow with the tools your travel and hospitality teams already use. From booking engines and CRMs to marketing and analytics platforms, Mouseflow integrates seamlessly into your stack, so you can power better guest experiences with smarter behavioral insights.
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See how to take your guest experience to the next level
FAQ
What causes booking abandonment on travel sites?
Factors like complex checkout flows, unclear pricing, or slow page speed often lead to booking abandonment. Mouseflow highlights these friction points automatically.
How can I increase direct hotel bookings?
You can increase direct bookings by optimizing your booking funnel, reducing reliance on OTAs, and personalizing the user experience. Mouseflow’s behavioral insights show exactly where users drop off and how to improve conversion.
How does Mouseflow improve hotel booking conversion rates?
We reveal how visitors interact with your booking funnel, so you can fix issues that hurt conversion rate, especially on key booking pages.
What types of travel analytics does Mouseflow offer?
Mouseflow offers user journey tracking, (geo) heatmaps, session recordings, funnel tracking, friction detection, and real-time feedback tools, all designed to optimize your travel website’s user experience.
Can Mouseflow help optimize mobile travel bookings?
Yes. Mouseflow tracks both mobile and desktop experiences, helping you detect friction specific to smaller screens, essential for improving UX on mobile-first travel websites.
What’s the best way to reduce booking funnel drop-offs?
Start by mapping out your full travel booking funnel. Use Mouseflow to identify where users leave, test different layouts or CTAs, and gather feedback. Fixing even small friction points can dramatically increase online bookings.
How can I analyze where users are coming from geographically?
Mouseflow’s geo heatmaps show where your website visitors are located, allowing you to tailor offers, languages, and experiences to boost local engagement and direct bookings for hotels.
Can I track why users abandon specific booking steps?
Yes. Mouseflow’s funnel and form analytics let you track drop-offs at each booking step, like search, room selection, or payment, and pinpoint exactly what’s causing users to leave.