Understand Every User Journey

AI Powered Behavior Analytics. Remove Friction. Drive Growth.

Mouseflow uncovers your most costly UX issues and uses AI-driven insights to guide you to the right fix fast.

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Mina AI watches every session to understand user behavior and uncover opportunities to improve conversion and engagement.

Journey Analytics

Track every step of the user journey with real behavior data, not assumptions. Mouseflow connects session replay, so you can see where users drop off, understand why they get stuck, and optimize the entire path from first visit to conversion.

Identify friction points, compare segments, and uncover hidden patterns that impact revenue. With Journey Analytics, you get a complete view of each interaction so you can build faster flows, reduce abandonment, and improve conversion rates.

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Detect & Fix Friction

Detect friction across your website with precision. Mouseflow analyzes real user behavior to reveal usability issues, broken interactions, and moments of frustration that impact conversion rates.

With automatic friction scoring, AI assisted diagnosis, and session replay context, you see exactly where customers struggle and why it happens. Identify hidden blockers, prioritize fixes by impact, and improve your UX faster. Friction Detection helps you reduce abandonment, streamline key flows, and convert more visitors into customers.

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Session Replay

See exactly how users experience your site with high fidelity session replay. Mouseflow captures every click, scroll, hesitation, and interaction so you can understand real behavior and uncover the issues that slow users down.

Watch recordings to find bugs, identify UX friction, validate design decisions, and fix problems faster. With guided insights and behavior analytics built in, Session Replay helps you connect what users do with why they do it so you can improve journeys and increase conversion rates.

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Website Heatmaps

Visualize how users interact with every page using dynamic heatmaps. Mouseflow shows where people click, scroll, move, and pay attention so you can understand engagement patterns and uncover what drives or blocks conversions.

Compare behavior across segments, devices, and traffic sources to pinpoint layout issues and content that goes unseen. With insights and real session data behind every view, Heatmaps help you optimize page design, reduce friction, and improve conversion rates with confidence.

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Other Features

Optimize funnels, fix form friction, and capture user feedback in one connected platform. Every feature in Mouseflow works together so you can trace insights from a single user session to your entire customer journey. Drill into individual behavior or zoom out to uncover big picture patterns that drive higher conversion rates:

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Increase conversion rates with confidence

Know what’s working, double down on it – no guesswork required.

Spot and fix errors before they hurt the business

Catch silent killers like broken buttons and rage clicks before they cost you.

Make decisions based on real user behavior

No opinions, no fluff – just clear insights from actual users.

Customer Story

Learn how Derek Rose increased conversions with 37% - you can do it too!

Learn how Derek Rose relied on Mouseflow’s behavior analytics tools to provide insights into users’ behavior on their website and help optimize their experience.

Read The StoryLearn how Derek Rose increased conversions with 37% - you can do it too!

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