10 Content Auditing Tools for Effective Website Optimization

When you’re reading through blogs and websites from a familiar niche, you can easily spot weak content. Through experience, you develop a base of knowledge related to your industry, making any errors or misinformation very apparent. When it comes to editing your own website, though, it’s not that easy to identify where things are failing.

What is content auditing and a content audit tool?

Before we get any further, let’s define what content auditing means: it is a qualitative analysis of your blog or website, which helps you identify whether your content is meeting the needs of the audience and the goals of your project. Through the audit, you can answer important questions:

  • Is the content consistent and relevant to the niche?
  • Are the pieces optimized for search engines?
  • Can you recycle/reuse old posts?
  • Does the content represent your unique voice?

Let’s face it – it’s difficult to analyze every single piece of content when you’re producing hundreds of articles or blog posts on a yearly basis. You cannot notice flaws as well without the aid of tools, because when you’re this close to a project, you develop tunnel vision. Extra eyes or automated tools will always be helpful to maintain your effectiveness, rake out flaws, and optimize your efforts. In other words, you need support to audit your content; making sure you’re using the right tools is also crucial. If you’re interested in learning about some reliable content auditing tools, read more…

1. Google Analytics

It’s no wonder we mention this tool at the top of the list… Google Analytics gives provides you with data that will help you to better understand the behavior of your visitors. To gauge the popularity of your posts, you can analyze the stats for pageviews, which provides a lot of valuable information.

Pay attention to the average time your visitors spend on a page to decipher which types of posts attract the most attention. Look at the data for each page and try to find things that stick out and notice patterns. Do you have a few pages with exceptionally low interaction or time spent on the page? That’s where you’ll need to make some changes. Google Analytics is the main component of your content audit toolkit.

2. Blaze

Blaze uses your data to create a single content inventory, which includes analytics and metadata from your blogs, websites, and microsites. It’s different from most other content auditing tools because in addition to providing software-generated analytics, it also gives you an opportunity to work with an expert to audit your content in the best way possible. With Blaze, you will discover the gaps in your project and you’ll reveal the opportunities for growth.

3. Screaming Frog SEO Spider Tool

This tool will help you evaluate the search engine optimization opportunities for your website. It crawls your site to find broken links, analyzes page titles and meta data, discovers duplicate content, locates temporary and permanent redirects, and performs many other actions that are necessary for a detailed content audit.

4. AussieWriter

When you identify the pieces that are not performing well, you will need to improve them. Sometimes a thorough read through is all it takes. But, if grammar and vocabulary are not your fortes, the writers and editors at AussieWriter can help you improve your content. They can also help you to maintain a consistent voice and tone throughout your website. You’ll end up with clean, focused, well-performing content in no time.

5. Woorank

Woorank provides in-depth website analysis that gives you suggestions about the ways you can improve your site’s search engine optimization. You’ll get a downloadable report with all the metrics you need, divided in comprehensive categories. In addition, you’ll get information about the rank of your competitors, and discover the keywords they are utilizing. It’s a great starting point towards content improvement.

6. Yoast SEO Plugin

This plugin will perform focused content and keyword analysis – it will also check the meta data and post titles and will perform a readability analysis. With all this information, you’ll know what updates you need to make to improve the performance of your website content.

7. Woopra

This awesome tool provides real-time analytics on retention, segmentation, funnels, and much more. In addition, you will get an insightful profile for individual visitors to your site. When you’re able to track the activity of the website users in real time, you will easily understand how your content performs.

8. Content Insight

This is a cool tool because it provides comprehensive insights that make content auditing easier than ever! It provides a summary of file types and data; it also analyzes your content and provides performance estimations, as well as integrated analytics data.

9. Found

Many tools give you detailed reports, but sometimes you just want to get right to the point and discover the mistakes you’ve been making. That’s what this tool is all about. All you need to do is enter the URL of your site, and the tool will generate a list of technical and content issues. In addition, you’ll get a report about the effectiveness of your hosted external links that bring visitors to your site.

10. XML Sitemap Generator

A content audit wouldn’t be complete without a complete report of broken links. You’ve been adding a great deal of links throughout your website, and you need all of them to perform well… at least if you care about your user experience. This tool will give you a list of all the broken links throughout your pages. When you fix them, your website users will no longer reach dead-end 404 errors.

In Conclusion

Content auditing is a lot of work, but It’s necessary for your site’s success and offers many benefits. Great content editing tools help you to determine which pages that are performing well, while also pointing out which content or pages need improvement. It’s an ongoing process that requires great commitment, but you can make your work easier when you have access to the right tools.

After you’ve analyzed your content using these tools, you’ll have a website with engaging content that is optimized, user-friendly, and will prove to be more effective in helping to reach your company goals.


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