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Mouseflow appoints new CEO – founder to move into CTO role

Today, Mouseflow, a fast-growing SaaS platform for website analytics, welcomes Mikkel Wakefield as the company’s new CEO. Mouseflow has had double-digit growth under the founder’s leadership and is now moving into the next growth phase. With Mikkel Wakefield taking over the company will strengthen its commercial focus and efforts to continue their global expansion.

Since 2009 the Founder, Lasse Schou, has grown Mouseflow to serve more than 150,000 businesses worldwide. The next remarkable journey for Mouseflow is to establish a scalable foundation for growth and to expand the reach worldwide.
Mouseflow is a vital analytics tool for many companies who want to capitalize on their online investment. With Mouseflow, companies can understand full visitor journeys on their websites and increase the capitalization of their online appearance. Mouseflow helps enterprises like Ford, Nintendo, Carnival, and many more to gain valuable insights about their website visitors’ journey and conversions.
The change of leadership will enable Lasse Schou, the founder of Mouseflow, to move into a dedicated CTO role. Lasse wishes to focus on developing Mouseflow’s product platform as the market leader for qualitative website analytics.
Mikkel Wakefield, as the new CEO, will strengthen Mouseflow’s customer-centric focus and will continue to build a customer service organization with a customer-first approach. Mikkel Wakefield adds significant experience from running international and high-performing teams with extensive customer experience focus.

About Mouseflow

Founded in 2009, Mouseflow is a leading provider of quantitative website analytics. Mouseflow supports the optimization of customer conversion rates for web traffic managed by companies worldwide. Mouseflow facilitates session replay, heatmaps (click, movement, scroll, attention, and geography), funnels, form analytics, and user feedback, which helps their customers identify bottlenecks and improve conversion rates.

About Mikkel Wakefield

Mikkel Wakefield has a Master of Science, IMM from Copenhagen Business School. Before joining Mouseflow Mikkel has served as CEO of Missionpharma and as Global Sales Director at Kruuse, a company owned by Covetrus who was listed on NASDAQ earlier this year. Mikkel will be based out of Mouseflow’s Copenhagen headquarters and will be working closely together with the Mouseflow team in Austin, Texas.

Contact Persons

Mouseflow, CEO
Mikkel Wakefield

Chairman of the board
Allan Thorvaldsen

"As a humanitarian organization, we want to know how information reaches our target audience. Mouseflow supports us by providing actionable, valuable, and real-time intelligence as we work with the people who depend on our information."

Gerald Czech
Austrian Red Cross

“Mouseflow makes it easy to get data without having to be a JavaScript expert. Their customer support has helped me every step of the way — from setting up surveys to figuring out how best to analyze results. I recommend Mouseflow to anyone looking to quantify engagement and behavior online!”

Holly Howe
Duke University

"For user experience, Mouseflow's session replay and heatmaps are the perfect complement to our analysis. It helps different departments gather insights quickly and effectively. It is absolutely essential for optimizing our sites."

Team Web-Analytics

"You learn more about users in a week than months of typical U/X testing. Do yourself a favor and start using Mouseflow!"

Nicholas Kreidberg
MTS Systems

“Mouseflow offers us the capability to look into key journeys through the eyes of users. We uncovered handfuls of bugs and previously unknown pain points. We also gathered satisfaction metrics from critical parts of our website. Mouseflow is, without doubt, the best UX service I have used to date and very much a credit to the team who make it all happen!”


“Mouseflow is a great platform to track customer behavior. The funnels are my favorite feature for improving conversions. I also like using forms to isolate issues with specific form fields. It definitely helps the team out!”

Leah Hernandez
ABT Electronics

“We use Mouseflow to improve customer experiences and journeys. It takes the guesswork out of developing a website and enables us to fix problems quickly. It's the best tool because it enables us to be agile and reactive to user experiences.”

Michelle Kay
Certas Energy

“Mouseflow is a good addition to the other analytical tools we use and a good alternative to similar offers. Compared to eye-tracking studies, Mouseflow is faster, cheaper, and much easier to apply to multiple analytical cases. Compared to other session replay tools, Mouseflow does everything we need without the feature bloat and higher costs. And Mouseflow’s customer support is always on time and on target.”

Vodafone Germany
Web Analytics Team