Mouseflow appoints new CEO – founder to move into CTO role

Today, Mouseflow, a fast-growing SaaS platform for website analytics, welcomes Mikkel Wakefield as the company’s new CEO. Mouseflow has had double-digit growth under the founder’s leadership and is now moving into the next growth phase. With Mikkel Wakefield taking over the company will strengthen its commercial focus and efforts to continue their global expansion.

Since 2009 the Founder, Lasse Schou, has grown Mouseflow to serve more than 150,000 businesses worldwide. The next remarkable journey for Mouseflow is to establish a scalable foundation for growth and to expand the reach worldwide.

Mouseflow is a vital analytics tool for many companies who want to capitalize on their online investment. With Mouseflow, companies can understand full visitor journeys on their websites and increase the capitalization of their online appearance. Mouseflow helps enterprises like Ford, Nintendo, Carnival, and many more to gain valuable insights about their website visitors’ journey and conversions.

The change of leadership will enable Lasse Schou, the founder of Mouseflow, to move into a dedicated CTO role. Lasse wishes to focus on developing Mouseflow’s product platform as the market leader for qualitative website analytics. Mikkel Wakefield, as the new CEO, will strengthen Mouseflow’s customer-centric focus and will continue to build a customer service organization with a customer-first approach. Mikkel Wakefield adds significant experience from running international and high-performing teams with extensive customer experience focus.

About Mouseflow

Founded in 2009, Mouseflow is a leading provider of quantitative website analytics. Mouseflow supports the optimization of customer conversion rates for web traffic managed by companies worldwide. Mouseflow facilitates session replay, heatmaps (click, movement, scroll, attention, and geography), funnels, form analytics, and user feedback, which helps their customers identify bottlenecks and improve conversion rates.

About Mikkel Wakefield

Mikkel Wakefield has a Master of Science, IMM from Copenhagen Business School. Before joining Mouseflow Mikkel has served as CEO of Missionpharma and as Global Sales Director at Kruuse, a company owned by Covetrus who was listed on NASDAQ earlier this year. Mikkel will be based out of Mouseflow’s Copenhagen headquarters and will be working closely together with the Mouseflow team in Austin, Texas.

Contact Persons

Mouseflow, CEO
Mikkel Wakefield

Chairman of the board
Allan Thorvaldsen

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