Mouseflow vs FullStory

Mouseflow is a platform suited for Marketers, Product, UX professionals, startup and enterprises geared towards conversion and UX optimization. It has plans starting at 29$/month whereas FullStory is designed to cater to development professionals interested in qualitative analytics with plans starting at 199$/month.

On the one hand, Mouseflow offers a range of distinct tools that make analyzing visitors behavior convenient and easy to digest, allowing you to dissect the data any way you want.

FullStory, on the other hand, can offer an overview of your visitors behavior, with a heavy focus on finding errors on your website through a series of automatically tagged events.

Plans starting at29$199$
Recording all user sessions right out-of-the box, without further actions
Friction Score & friction events allowing to quickly identify pages with problems Friction events only
Date filters on all tools, allowing you to see historical performance
6 types of heatmaps on all your pages. Heatmap deashboard
Downloading session recordings
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How Mouseflow compares to FullStory


Recording all user sessions right out-of-the box, no further setup required
Recording all users, no sampling
Automatic friction event tracking
Friction score
Break down of the recording with time spent on each page
Powerful filtering with custom variables
Downloading session recordings


All pages, no set up requiredAvailable on visits recorded, not all pages.
Standalone heatmaps dashboard
Live heat maps covering dynamic elements like SPAs, drop down menus, sliders and others
Geo heatmaps (user location heatmaps)
Attention heatmaps
Advanced filtering (friction events, custom variables and more)
Date filtering
Scroll, click & movement


Ready out of the box after setup
Form analytics
Populating forms with previously collected data
URL-based funnel set up
Event-based funnel set up
Populating funnels with previously collected data
Filtering (devices, locations, referrer URL and more)
Filtering (UTM tags, custom variable)
Date filtering


Paid plans storage3 months and up1 month and up
Pricing plansAvailable on websiteNeed to schedule a call
Feedback campaigns
JS error tracking
Click-Error & Click-Rage Detection
Phone support
Custom development
Multiple websites per plan
Shadow DOM support

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