Hotjar vs. FullStory vs. Mouseflow

What are the differences and how do these platforms compare?

If you're looking for easy setup, automatic recording, and a plethora of heatm map dimensions, you'll need to carefully choose your web analytics platform. While Hotjar, Fullstory, and Mouseflow offer a similar solution to users, specific features vary.

Do you need to track mobile app behavior? Download your heat maps? Quickly and easily identify high-priority UX obstacles? Some platforms do it all, while others offer limited capabilities. Some of the most effective tactics, such as form analytics, user feedback surveys, and journey funnels can lead to valuable conversion optimization insights - if you have them.

heatmaps
Hotjar
FullStory
Mouseflow
Click/Tap Heatmaps
Scroll Heatmaps
Movement Heatmaps
Attention Heatmaps
Live heatmaps
Geo Heatmaps
Built automatically
Can download
session recording
Hotjar
FullStory
Mouseflow
Recording all user sessions right out-of-the box, without requiring further actions
Friction score
Friction events
Recording's timeline with pages and times spent on each
Sharing option
Download/Export Session Recordings
form analytics
Hotjar
FullStory
Mouseflow
Form analytics
conversion funnels
Hotjar
FullStory
Mouseflow
Conversion funnels
View recordings of user who drop out of the funnel
feedback collection
Hotjar
FullStory
Mouseflow
Surveys
NPS
Visual feedback
other
Hotjar
FullStory
Mouseflow
API
Phone Support
Custom Development
Click rage detection
Mobile app tracking