Mouseflow vs. Visitor Analytics

Visitor Analytics offers a competitive pricing alternative for customers looking to upgrade their analytics platform. However, at a closer look, this competitiveness comes at the cost of not having advanced features and filtering options to allow you to draw insights from your visitors behavior as easily and faster as you would do with Mouseflow. This is especially important when weighing the different plans against each other.

Mouseflow offers unlimited, 6 types of instantly-built heatmaps for all your pages and on all its plans, whereas Visitor Analytics offers only 3 types of heatmaps that need to be set up for collection in batches.

With Mouseflow you can dissect your data any way you want on session replay, heat maps, funnels, forms an feedback campaigns with more filters than any other competitor including a proprietary friction score so you can get to fixing your website issues faster.

Mouseflow also offers unlimited users on all plans so you can invite your co-workers & colleagues to join you in your fact-finding quest.

Check out the feature-by-feature comparison below to assess what tool best fits your needs.

Recording all user sessions right out-of-the box, without further actions
Friction Score & events allowing to quickly identify pages with problems
Advanced filtering on all tools
Tracking JS errors
6 types of Heatmaps built automatically for all your pages
Free trial

How Mouseflow compares to Visitor Analytics


Recording all user sessions right out-of-the box, no further setup required
Recording all users, no sampling
Automatic usability friction detection
Break down of the recording with time spent on each page
Powerful filtering with custom variables
Downloading session recordings


All pages, no set up required
Live heat maps covering dynamic elements like SPAs, drop down menus, sliders and others
Geo heatmaps (user location heatmaps)
Attention heatmaps
Advanced filtering (friction score, friction events, custom variables and more)
Date filtering
Scroll, click & movement


Ready out of the box after setup
Form analytics
Populating forms with previously collected data
URL-based funnel set up
Populating funnels with previously collected data
Filtering (devices, locations and more)
Filtering (UTM tags, referrer URL, friction, custom variable)
Date filtering on Funnels


Paid plans storage3 months and upUnlimited
Feedback campaigns
JS error tracking
Click-Error & Click-Rage Detection
Phone support
Custom development
Multiple websites per plan
Multiple users per account

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