Website Heatmaps
The website heatmap tool built to help you improve UX and conversions
Visualize how users click, scroll, and navigate your website with behavioral heatmap analytics.
Clicks, scrolls, and exits recorded across every visit
Our all-in-one website heatmap software lets you replay every user interaction to uncover what drives engagement.
Filter by device, traffic source, or campaign
The built-in filters in our heatmapping tools give you the full user behavior picture. Not just what happened, but why.
Know when something breaks UX
Detect rage clicks, errors, and bounce behavior with smart heatmap analytics – and fix issues as they happen.
Get Started with Heatmaps
Access premium features for 14 days. No credit card required.
See the full picture with 7 website heatmap types
Click
Click heatmaps show where people actually click (or try to). Use them to see if your CTAs are working or if users are getting sidetracked.
Track clicks
Analyze hovers
Discover distractions
Scroll
See how far users scroll down your pages. Find out if visitors are seeing key content or if it’s getting lost below the fold.
Measure content visibility
Reorder for impact
Spot drop-off points
Movement
Track where users linger and hover, even if they don’t click – a clearer way to understand what grabs their attention.
See hover patterns
Understand hesitation
Optimize placements
Attention
Blend clicks and scrolls to show where users are most engaged. Great for testing CTA spots or layout changes.
Find high-engagement zones
Prioritize visible content
Guide better design choices
Friction
Catch where users rage-click, experience errors, or get stuck. Perfect for squashing bugs and smoothing journeys.
Detect frustration points
Surface UI blockers
Streamline user paths
Interactive
See how users engage with menus, sliders, tabs – anything that’s clickable. With heatmaps layered directly onto your live site.
Track dynamic UI behavior
Understand multi-layer clicks
Improve UX elements
Geo
See where your users are in the world. Use it to localize content or sharpen ad targeting.
Map user locations
Target top regions
Align content to geography
Heatmaps paired with Journey Analytics
Go beyond individual clicks and scrolls
Combine our heatmap tools with intuitive user journey analytics to see how users actually move through your website. Track every scroll, rage click, and drop-off across the full experience. With advanced heatmapping software, you can pinpoint exactly where users struggle and fix it.
Using heatmaps with funnels
Get the clarity you need to design with purpose
Website heatmaps and funnels work best together because they answer different parts of the same question.
With our heatmap software, you can track how far users scroll, where they stop, and what content gets ignored – while funnels tell you what is happening and how often.
Adding friction insights to heatmaps
Catch issues early with heatmap analytics and friction insights
Thousands of sessions. Hundreds of pages. But where do you start?
Our heatmapping software automatically highlights where users rage-click, hesitate, or encounter errors – and, when combined with friction detection, helps you find unhappy users faster.
Find engagement hotspots
Learning about your users with color-coded heatmaps
Discover which elements your users click on and interact with most – and how to identify user frustration, fix broken links, and optimize content layout.
Read the guideLearning about your users with color-coded heatmaps
4.6/5 on G2
Top-rated Behavior Analytics Platform
All-in-one tool for teams who need answers, not just data
Rated higher than Hotjar, FullStory and Microsoft Clarity
See how users click, scroll, and navigate your site
Use Heatmaps to spot high-engagement elements and overlooked areas on your site.
Schedule a demo or sign up for a free 14-day trial today.
Schedule a demo or sign up for a free 14-day trial today.
See how it works
Get a guided walkthrough of Mouseflow’s key features and how our top customers are using them.
Try for free
No credit card required. Get full access to premium features for 14 days.
FAQ
What is a Website Heatmap?
A website heatmap is primarily used by marketers, analysts, UX specialists, product specialists, conversion optimization specialists, and others focused on measuring and improving online user experiences. It visualizes user data — such as clicks, scrolls, movements, and more — as heat signatures. “Hot” spots represent high activity, while “cool” spots show low or no activity.
Website heatmap tools provide this data to enable teams to confidently identify areas of opportunity or challenge in their customers’ or users’ journeys. Using a website heatmap tool empowers optimizations to content, messaging, design, and more to deliver better experiences and business ROI from a website.
For a thorough explanation, check out guide to heatmaps.
How do I create a heatmap for my website?
Website heatmap tools work behind the scenes to anonymously track users on your websites — where they click, scroll, navigate, hover, etc. To create one for your website, simply sign up for Mouseflow, install the tracking code on your website in a couple clicks, click one more time to start recording, and voila — you’ll begin collecting website heatmap data.
Get started with our free website heatmap tool that scales as your business grows.
How are click, scroll, attention, movement, geo, and interactive website heatmaps used differently?
Click heatmaps tell you where on your web pages your users click with their mouse or trackpad, or their finger taps if on mobile. One way (of many) it’s useful is to help understand what users want to click in relation to what you intend for them to click, then rectifying the misalignment to improve conversions.
Scroll heatmaps look at how deep users scroll down the page. It’s useful in informing which content should be placed above the fold, for instance, to drive more purchases, sign-ups, clicks, etc.
Attention heatmaps combine click and scroll data to visualize high- and low-interaction sections of your site. If you’re trying to decide where to place a new CTA button, an attention heatmap can help you understand where it will get the most visibility and the highest likelihood of a click.
Movement heatmaps are similar to click heatmaps, except they track mouse position, not just its click point. So, it can help you understand where users may be searching for what they want, leading you to optimal placement.
Geo heatmaps are actually maps of Earth, not your web page. Geo heatmaps provide anonymized location data that gives insight into where your web visitors live geographically. One way to use this info is to better target regional PPC campaigns towards high-converting geographic audiences.
Interactive heatmaps provide an interactive way to visualize heatmap data, allowing Mouseflow users to engage with dynamic elements — menus, sliders, etc. — and understand their multi-layer click data.
For more information on heatmaps, check out our Heatmaps Guide.
How do website heatmaps increase conversions and drive online revenue?
Website heatmap software helps increase conversions, conversion rate, lead quality, and order value by visualizing how real users interact with your site.
Marketers use website heatmap tools to see which messaging, CTAs, and designs drive conversions, while analysts explore user behavior patterns and troubleshoot obstacles. Product managers and UX specialists rely on heatmaps to prioritize improvements, validate design hypotheses, and enhance user satisfaction. CRO experts use them to support test plans, attribute conversion lifts, and gain insights even on low-traffic sites.
Website heatmap software is also beloved by other teams: sales, web development, business intelligence, engineering, and more. Learn more about the advantages of using heatmaps.
Where does a website heatmap tool fit in with my other web analytics software?
A website heatmap tool like Mouseflow’s fits best when used in concert with other web analytics features, such as session recording, funnel analysis, form optimization, and user feedback. Mouseflow’s value can also be maximized by integrating it and using it in concert with web traffic analytics tools such as Google Analytics (we have an integration with GA4) or Adobe Analytics (we have an integration with Adobe Analytics too).
Whole other web analytics tools can tell you about traffic sources and performance, you need a website heatmap software like Mouseflow to truly understand users’ on-site behavior.
Luckily, Mouseflow boasts dozens of analytics integrations to make install, setup, and collaboration a breeze.