Qualitative Website Analytics

The Digital Marketing Analytics Tool That Turns Traffic Into Conversions

You drive the traffic. Mouseflow helps convert it. See what works and what blocks with behavior analytics for marketing.

Book a Demo Create Free Account

No credit card required

Turn user behavior into more revenue

40%

of marketing budgets go to waste

Journey Analytics shows where users drop off, so you stop wasting spend and start fixing what’s broken.

Journey Mapping

70%

of conversion rates get killed by frustrated users

Heatmaps and Session Replays reveal how your landing pages actually perform, so you can fix friction fast.

Website Heatmaps

better results are seen using behavioral analytics

With Conversion Funnels and Revenue Insights, you tie user behavior to ROI, and prove what’s really working.

Funnels

An e-commerce homepage with a heatmap over a large sales banner, showing 236 clicks and a data box with clicks, rage-clicks, click-errors, and hovers tracked for the banner element.

You know the numbers, but not the “why”

Google Analytics and your ad platforms can tell you what happened. But not why.

Mouseflow closes that gap with digital analytics for marketing, using Session Replay and Heatmaps to show real behavior like rage-clicks, hesitations, and dead zones. These aren’t just UX issues, they’re marketing ROI leaks!

When you know why performance drops, you can fix landing pages, retarget smarter, and improve funnels where it matters.

Turn traffic into measurable ROI

High traffic and low conversion is the most frustrating combo in marketing. It’s not always your ads, it’s often your on-site experience.

With Friction Detection and Form Analytics, Mouseflow highlights hidden blockers hurting your campaigns. Think broken CTAs, confusing layout shifts, or forms that silently fail. These are conversion killers, and they often go undetected until revenue slips.

Now, your team can stop guessing and start prioritizing what to fix first, so your digital marketing manager goals stay within reach, even on tight timelines.

Test smarter with behavioral insight

When test ideas come from hunches, HiPPOs, or lagging indicators, you risk wasting time and budget on A/B tests that don’t move the needle.

Mouseflow shows you what’s broken, what frustrates users, and where they drop off, so you can run smarter tests with digital funnel analytics built for marketing teams, not assumptions. You’ll see the moments in the funnel where users hesitate or quit, then back your hypotheses with real behavior.

That means fewer wasted tests, and better progress toward the core objectives of digital marketing managers.

The eCommerce Optimization Checklist to Boost Sales Without Increasing Spend

Scale results, not complexity

Campaigns multiply. Deadlines shrink. Your team isn’t growing, but the expectations are.

Mouseflow brings clarity with digital marketing analytics that cut through the noise. Instead of juggling more tools or drowning in dashboards, your team sees what matters, so you can focus, move faster, and optimize where it counts.