Retail & Ecommerce
Ecommerce Analytics That Help Brands Convert Smarter
Mouseflow’s analytics for ecommerce help retail and ecommerce brands understand how customers behave across the funnel.
You’re losing revenue and you’re not alone
Most ecommerce and retail brands face the same challenge: rising traffic, but flat sales. Traditional tools show bounce rates. Mouseflow’s analytics for ecommerce reveal what’s really behind them.
With session replay and friction detection, you can catch silent killers like rage clicks, broken forms, and user hesitation before they turn into abandoned carts and lost conversions.
Checkout is where drop-offs become lost revenue
For most ecommerce and retail brands, checkout abandonment is the biggest conversion killer. With Mouseflow’s Conversion Funnels, you can run detailed checkout funnel analysis to see exactly where customers hesitate, drop off, or give up, whether you use a multi-step flow or a single-page checkout.
With full visibility into shopper behavior, you can remove friction and optimize the checkout experience before more revenue slips away.
Big ad budgets. Small results.
Retail and ecommerce brands invest heavily in traffic, but not all visitors are ready to buy. Mouseflow’s analytics for ecommerce reveal what your ad spend is actually delivering.
By mapping behaviors across the ecommerce funnel, you’ll discover which campaigns drive real engagement and uncover opportunities to improve your ecommerce conversion strategy based on evidence, not assumptions
Stop guessing. Start optimizing your product pages.
Promo banners, CTAs, product visuals – every detail on a product page impacts conversions. But most ecommerce brands rely on assumptions instead of data.
With Mouseflow’s six types of heatmaps, you see how real users interact: where they scroll, where they click, and where they lose interest. This kind of behavioral insight powers confident UX decisions and leads to smarter ecommerce product page optimization that drives measurable results
Guide to Web Behavior Analytics for eCommerce
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30+ integrations
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Connect Mouseflow with the tools your teams already use. From ecommerce platforms to marketing automation, our software fits seamlessly into your stack to deliver better customer experience analytics.
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FAQ
What is analytics for ecommerce companies?
Analytics for ecommerce companies refers to tools and methods that help brands understand how shoppers interact across the digital journey, from product views to checkout. It’s essential for identifying friction, optimizing UX, and improving conversion performance at scale.
How can Mouseflow help reduce cart abandonment?
Mouseflow helps ecommerce and retail brands reduce cart abandonment by visualizing where customers drop off in the checkout flow. With session replay and funnel analysis, you can pinpoint friction points, understand buyer hesitation, and take action to recover lost sales.
Does Mouseflow work for Shopify and other platforms?
Yes. Mouseflow integrates seamlessly with platforms like Shopify, Magento, WooCommerce, and custom ecommerce setups so you can collect behavioral insights across your full stack.
Is Mouseflow GDPR compliant for ecommerce brands in the EU?
Absolutely. Mouseflow is fully GDPR-compliant and offers privacy-first tracking, so ecommerce and retail brands can analyze behavior responsibly while protecting customer trust. See all our integrations here.
How is Mouseflow different from traditional ecommerce analytics tools?
Most ecommerce analytics tools track numbers; bounce rates, traffic sources, and conversions. Mouseflow goes further by showing how real shoppers behave: what they click, where they scroll, and why they drop off. This level of behavioral insight helps ecommerce and retail brands go beyond metrics to understand, and improve, the full customer journey