Setting up an online store is a business that many people find appealing. It’s no wonder because the global market is enormous and there’s a lot of room for growth. However, as the competition is fierce, getting your store noticed takes a little bit of creativity and different marketing approaches. In this article, we’ll go over a couple of valuable tips that’ll put you on the right track to a successful eCommerce marketing strategy.
Keep reading to discover the seven tips we’ve found to be crucial for all eCommerce businesses.
1. Begin with your goals and make a strategy
The start of your eCommerce marketing journey needs to begin by setting goals. While it’s clear that you want to increase sales, it’s essential to figure out how.
There are multiple approaches to help you stand out from the other eCommerce businesses. For example, you can focus on:
- Driving more traffic organically to your online store
- Improve conversion rates
- Building an email list
- Creating a community
- Getting more followers on social media
- Collaborating with influencers
You’ll have to create a strategy that connects all of these approaches and lets you grow your eCommerce brand.
By setting precise goals, you’ll be able to take actionable steps towards achieving them. As you complete these goals one by one, you’ll see your sales numbers going up as your strategy proves to be effective.
2. Use analytics to learn more about your target audience
Learning more about your audience will help you make your marketing efforts count. There are multiple ways to achieve this, but the best approach is to rely on analytics. You should start by exploring your website analytics so you can discover how people are finding your store.
Furthermore, you can analyze Instagram follower demographics to see who’s following your brand. Aside from exploring these stats on Instagram, you can also do the same on your other social media channels.
Taking this step will give you a clear overview of your audience. That way, you can craft marketing materials that appeal to this specific group of people.
For example, your Facebook page following might be interested in a different range of products than your Instagram followers. Use that to your advantage and tailor posts that will resonate with different audiences better.
Besides exploring how your audience is coming to your website, you should learn how it behaves on the website. One of the best ways to achieve that is to incorporate an analytics tool such as Mouseflow.
You can use our solution to creating a heatmap of your visitor behavior. With it, you can clearly see where the users are clicking and what optimizations would enable you to achieve better conversion rates on your website.
3. Offer outstanding service
Remember, the goal is not only to get new visitors and make your sale, but it’s also about building a community of happy customers who’ll return for more products from your store. Businesses looking to achieve that goal need to focus on delivering outstanding customer service.
From the moment someone makes the purchase, your service quality needs to be impeccable. Keep everything transparent about the delivery date, and give your best to meet it. Ensuring that everything runs smoothly will positively affect customer satisfaction.
However, your actual expertise will surface once there’s a challenge with customers’ experiences with your brand. Your goal should be to do everything that’s in your power to ensure quick issue resolution.
That’s crucial for customer retention, which plays an important role in every business.
4. Create a seamless experience
From the moment a visitor comes to your website, their navigation needs to go smoothly. That’s best achieved with a great UI experience. To get the idea of the best approaches to use, stay in touch with UI design trends.
Aside from following trends, another option is to explore what your competitors are doing. Find holes in their designs and develop better solutions that’ll keep your online store extremely user-friendly.
The goal of your website is to remain simple but also provide all the necessary information about your products.
A good eCommerce website simplifies finding a product, delivers all the details about it and includes all the shipping details that a user needs. A smooth user experience with your eCommerce platform is the best marketing you can do, as the visitors will likely recommend it to their friends and family. So, it’s worth paying attention to properly optimizing your eCommerce website
5. Build trust with your community
Building a community around your brand is one of the keys to ensuring stable growth. Your community members are not just there to use your services – they’re your brand ambassadors.
Therefore, your eCommerce marketing strategy should focus on growing your community. Here’s how you can do that.
Email list
Building an email list is a great way to build a community around your brand. Furthermore, it’s a great way to boost your sales when you’re running promotions and other forms of discounts.
The best part is that having an extensive email list is like having an audience interested in your products. However, there are a couple of things to consider when using your email list.
Try out different email design practices to see which works best with your email audience. Segment your email list to new, old and returning customers, use insights to see which members like buying certain product types. Using one of the top email management tools that offers flexible design options can have a huge impact on your email marketing efforts.
Test out different things to create unique and memorable emails. An interesting idea is to see how your audiences will react to email signature marketing. It’s a great way to design authentic emails that resonate with your email list members.
Reward loyalty
A practical method of building a community is offering special discounts to your followers and email list members. That significantly increases the chances that your previous customers will come back to buy from you.
Create effective loyalty programs and watch your returning customer count go up.
6. Leverage the power of organic traffic
Receiving organic traffic to your eCommerce is one of the best ways to ensure growth. However, ranking in today’s market will require some effort, as many eCommerce websites are doing their very best to rank well.
The best approach that will always work well is creating a worthwhile blog section to provide value for your potential customers.
The critical aspect to explore is your analytics. There are many ways to use analytics to rank better. Instead of focusing on audience demographics, pay attention to the ranking metrics of your content.
Taking this step will help you determine relevant keywords for your online store. Create a content plan that’ll focus on ranking highly to capture relevant traffic likely to purchase from your store.
Besides creating a detailed content plan, make sure that every page on your website is SEO friendly. There are plenty of free tools you can use to see whether any page needs fixing.
Aside from focusing on the organic traffic on your website, the same applies to your social media accounts. Deploy various tactics such as using hashtags to get your content in front of many potential customers. It’ll greatly benefit your marketing efforts.
7. Create effective PPC campaigns
Last but not least, focus on creating pay-per-click (PPC) campaigns to attract more people to your products. As you’d guess, this approach is the most expensive one, but it also lets you target your audience. That means that just the right people are going to see the products you’re selling.
Try running PPC campaigns on social media, as many consumers spend hours browsing them.
Limit your budget and measure the results. PPC campaigns are a great way of promoting your eCommerce store. And the framework is always simple: run a test, see the results, improve, run again. Learn how to increase your PPC campaigns performance without spending any additional money.
Concluding thoughts
Following these tips will help you steadily grow your eCommerce brand. While not all of these are direct marketing tips, tying all these tips together will result in a successful marketing strategy that brings excellent results.
Achieving outstanding results takes time, so stay patient with your strategy. With enough dedication, persistence and a small degree of luck, you’ll find an increasing number of customers coming to your brand.
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