GDPR-Compliant Alternatives to Google Analytics

By now you may have heard about the recent European rulings stating that Google Analytics has violated GDPR. At the forefront of the issue was the transfer of personal data from the EEA to the U.S. through the use of Google Analytics.

Whether your country is bound by the GDPR or not, if you have or could potentially have website visitors from Europe then the safest solution is to seek an analytics alternative. Especially since more rulings are expected this year.

We’ve outlined some GDPR basics that should be top-of-mind when seeking a new web analytics tool and we share a few alternatives to help kick off your search.

How does GDPR impact your business?

In case you need a refresher, The General Data Protection Regulation (GDPR) is a data privacy regulation that gives EU citizens control over how and when their personal data is collected and shared. You can visit our GDPR FAQ to learn more.

So what does that mean for you and your business? Due to the severe consequences for non-compliance. It’s critical to take the right steps to make sure your company’s website complies. GDPR applies to any company that touches the personal data of any EU resident. So even if you’re running a business based in the U.S. or elsewhere, if you target EEA consumers, you still must be in compliance with GDPR.

Are you in compliance with GDPR?

So how do you know if you’re in compliance or in breach? First, to ensure you are avoiding hefty fines, your business should be doing regular compliance audits to pinpoint potential issues and remedy them quickly. While a full GDPR audit can be a robust process, you can start simple.

Getting user consent

Cookie consent is critical to get right on your website. This allows users to decide whether they will allow cookies to collect their personal data and is a legal obligation under the GDPR and the ePrivacy Directive cookie consent requirements. You can do this easily with tools like Cookiebot, which only requires a simple line of code. You can also try Cookiebot’s free compliance test to check and see if your website’s use of cookies and online tracking is GDPR compliant.

Conduct a simple data audit

You’ll want to audit your own data and make sure you know where all your data lives, who has access and on what devices. You’ll also want to pinpoint everywhere personal data is processed, including third parties who may also be collecting data. Making sure that third party services and SaaS providers with code embedded on your website are also compliant with GDPR is an important step that is often overlooked.

Is Google Analytics GDPR Compliant?

Google Analytics is probably the most recognized and widely used web analytics service. However, as mentioned previously, Google Analytics has become the subject of many European rulings ever since the Austrian Data Protection Authority (ADPA ruled that NetDoktor’s use of Google Analytics violated key aspects of the regulation and was therefore illegal.

Just weeks after the Austrian DPA ruled that the use of Google Analytics violated Chapter V (transfers of data to third parties), France’s data protection authority (CNIL) followed suit. Statements from the Danish and Norwegian data protection authorities have indicated that other European DPAs are likely to take a similar stand.

Since the issues surrounding Google Analytics and their data compliance have surfaced, many businesses both small and enterprise,  have been seeking alternatives.

Google Analytics Alternatives to Consider

Yes, there are many web analytics tools out there similar to Google Analytics, but not all were created equal. While all business needs are different, none should have to rely on antiquated analytics. To help you kick off your search here are a few alternatives to consider.


Mouseflow has everything Google Analytics does and then some. A robust behavioral analytics tool, Mouseflow shows you what’s happening at every touchpoint of your users’ journey. While many web analytics tools only show you what your users are doing, Mouseflow has an ecosystem of features that shows you why.

How much of each  page do users view? Which pages cause friction in the user’s experience and cause them to leave? Why are users abandoning the sign-up flow or their shopping cart? If you’re asking these questions to Google Analytics, you’re probably not getting any valuable answers.

Data from traditional analytics tools can’t answer those questions, but visualizations from Mouseflow can. Features like heatmaps, session replay, form analytics, conversion funnels and feedback allow you to spot trends and identify user frustrations and take immediate action to improve them.

You can always count on full-compliance with Mouseflow. Powered by enterprise-grade security, you can rest easy knowing your businesses’ and your users’ data is always secure and protected.

Try Mouseflow for free and get your 14- day full-featured  trial, with no credit card required.


If you just need less features, Plausible is another Google Analytics alternative that also puts privacy and simplicity at the forefront of their tool. According to the website, Plausible is lightweight and open source web analytics. They require no cookies and are in full-compliance with GDPR.

At a glance, Plausible is simple, easy to understand and cuts through the noise of traditional analytics providers. You can check your site traffic and get all the essential insights on one page in one minute. No layers of menus. No need to build custom reports, custom dashboards or other reporting documents.

Plausible also boasts a simple set up that you can integrate into  your site within minutes. Like Mouseflow, you only need to insert one-line of JavaScript into your website and you’re ready go go.

Plausible offers a 30-day free trial if you want to try it as an alternative to Google Analytics.

Fathom Analytics

Similar to Plausible, Fathom Analytics is another option that states they do not compromise visitor privacy for data collection. Not only are they in full-compliance with GDPR, their business model focuses on digital privacy at its core.

Their dashboard is the center of their software that also distills down the complex information so you can easily understand how your website is performing. Like Google, Fathom Analytics still provides the data from your website. This includes content, referrers, campaigns, devices, countries, and browsers. Beyond covering the basics, the software also has additional features that include an all sites view so you can see every website on your account, dashboard sharing, email reports and more.

If you feel Fathom Analytics may be a good alternative to your business they offer a free 7-day trial.


Disclaimer: The information in this blog post is based on our own observations and constitute opinion only. It is not legal advice.

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