Comparisons

Hotjar vs. Google Analytics vs. Mouseflow
What are the differences between these platforms? Check out our detailed feature comparison
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How much of this page do users view? Which pages cause friction in the user’s experience? Why are users abandoning the sign-up flow? Google Analytics won't have the answer, but visualizations will. Features like heatmaps and session replays spotlight users’ engagement, interaction, and frustration. Since Google Analytics deprecated its Page Analytics extension in 2019, you’ll need a different analytics tool such as Hotjar or Mouseflow to analyze your users’ behavior.
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Hotjar
Google Analytics
Mouseflow
Heatmaps
Click/Tap Heatmaps
true
false
true
Scroll Heatmaps
true
false
true
Movement Heatmaps
true
false
true
Attention Heatmaps
false
false
true
Live Heatmaps
false
false
true
Geo Heatmaps
false
false
true
Built automatically
false
false
true
Can download
true
false
true
Overview of all heatmaps
false
false
true
Session recording
Recording all user sessions right out-of-the box, without requiring further actions
false
false
true
Overview of recordings
true
false
true
Friction score
true
false
true
Friction events
true
false
true
Recording's timeline with pages and times spent on each
false
false
true
Sharing option
true
false
true
Download/Export Session Recordings
false
false
true
Form analytics
Form analytics
false
false
true
Conversion funnels
Conversion funnels
true
true
true
View recordings of user who drop out of the funnel
true
false
true
Feedback collection
Surveys
true
false
true
NPS
true
false
true
Visual feedback
true
false
false
Other
API
true
true
true
Phone Support
false
false
true
Custom Development
false
false
true
Click rage detection
true
false
true

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