Hotjar vs. Google Analytics vs. Mouseflow

What are the differences and how do these platforms compare?

How much of this page do users view? Which pages cause friction in the user’s experience? Why are users abandoning the sign-up flow? If you’re asking these questions to Google Analytics, you’re probably not getting any valuable answers.

Data can’t answer these questions, but visualizations can. Features like heatmaps and session replays spotlight users’ engagement, interaction, and frustration. Since Google Analytics deprecated its Page Analytics extension in 2019, you’ll need a different analytics tool to analyze your users’ behavior.

heatmaps
Hotjar
Google Analytics
Mouseflow
Click/Tap Heatmaps
Scroll Heatmaps
Movement Heatmaps
Attention Heatmaps
Live heatmaps
Geo Heatmaps
Built automatically
Can download
Overview of all heatmaps
session recording
Hotjar
Google Analytics
Mouseflow
Recording all user sessions right out-of-the box, without requiring further actions
Overview of recordings
Friction score
Friction events
Recording's timeline with pages and times spent on each
Sharing option
Download/Export Session Recordings
form analytics
Hotjar
Google Analytics
Mouseflow
Form analytics
conversion funnels
Hotjar
Google Analytics
Mouseflow
Conversion funnels
View recordings of user who drop out of the funnel
feedback collection
Hotjar
Google Analytics
Mouseflow
Surveys
NPS
Visual feedback
other
Hotjar
Google Analytics
Mouseflow
API
Phone Support
Custom Development
Click rage detection