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Hotjar and Mouseflow take your website optimization seriously and enable you to go deeper into your research. These features vary on each service: Hotjar has recently removed their conversion funnels and form analytics tools, leaving only the feedback campaigns. Mouseflow provides you the whole range of tools – Session Recording, Heatmaps, Conversion Funnels, Form Analytics, and Feedback. Plus, Recording all visitors, without sampling, enables us to deliver reliable funnels and form analytics without missing a single user, as well as to run a feedback campaign with high precision.
In the end, session recording and heatmap services all boil down to how much insight you can get from all this data. All platforms are capable of tracking friction events, to a different extent: all platforms support custom tags, while Clarity and Mouseflow both track click-rage and Javascript errors, only Mouseflow points to where exactly in the recording a given error occurred and which click on the heatmap caused it. Moreover, Mouseflow helps you save time and tells you where to focus your optimization efforts, by combining and summarizing various friction events into a single friction score that is automatically assigned to each recording.