Comparisons

Mouseflow vs. Hotjar vs. Microsoft Clarity
See the differences between these platforms and compare them side by side below.
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Table overview comparison between Mouseflow, Hotjar and Microsoft Clarity
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How does Clarity compare to platforms like Hotjar and Mouseflow? Clarity’s features are limited to Session Replay and Heatmaps. Hotjar and Mouseflow take your website optimization seriously. The features vary on each service: Hotjar has recently removed their conversion funnels and form analytics tools, leaving only the feedback campaigns. Mouseflow provides you the whole range of tools - Session Recording, Heatmaps, Conversion Funnels, Form Analytics, and Feedback.
Mouseflow
Hotjar
Clarity
Session Recordings
Recording all user sessions right out-of-the box, without requiring further actions
true
false
true
Overview of recordings
true
true
false
Friction score
true
false
false
Friction events
true
true
true
Recording's timeline with pages and times spent on each
true
false
false
Sharing option
true
true
false
Download/Export Session Recordings
true
false
false
Custom variables
true
false
false
Custom tags
true
true
true
Heatmaps
Click/Tap Heatmaps
true
true
true
Scroll Heatmaps
true
true
false
Movement Heatmaps
true
true
false
Attention Heatmaps
true
false
false
Live Heatmaps
true
false
false
Geo Heatmaps
true
false
false
Built automatically
true
false
true
Can download
true
true
false
Overview of all heatmaps
true
false
false
Form Analytics & Conversion Funnels
Form Analytics (Signup, check out etc.)
true
false
false
Conversion funnels
true
false
false
View recordings of users who drop out of the funnel
true
false
false
Feedback Collection
Surveys
true
true
false
NPS
true
true
false
Visual feedback
false
true
false
Other
API
true
false
false
Phone Support
true
false
false
Custom Development
true
false
false
HTTPS/SSL/AJAX Support (Native)
true
false
false
Click rage detection
true
true
true

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See how Mouseflow stands out from the competition in action.

Hotjar and Mouseflow take your website optimization seriously and enable you to go deeper into your research. These features vary on each service: Hotjar has recently removed their conversion funnels and form analytics tools, leaving only the feedback campaigns. Mouseflow provides you the whole range of tools – Session Recording, Heatmaps, Conversion Funnels, Form Analytics, and Feedback. Plus, Recording all visitors, without sampling, enables us to deliver reliable funnels and form analytics without missing a single user, as well as to run a feedback campaign with high precision.

In the end, session recording and heatmap services all boil down to how much insight you can get from all this data. All platforms are capable of tracking friction events, to a different extent: all platforms support custom tags, while Clarity and Mouseflow both track click-rage and Javascript errors, only Mouseflow points to where exactly in the recording a given error occurred and which click on the heatmap caused it. Moreover, Mouseflow helps you save time and tells you where to focus your optimization efforts, by combining and summarizing various friction events into a single friction score that is automatically assigned to each recording.