Mouseflow vs. Hotjar Comparison

Get more for less
Unlike Hotjar, Mouseflow doesn't throttle your data capture or limit your ability to segment data. We also offer automatic friction detection, funnels, form analytics, and unlimited feedback survey responses as part of all our plans at no extra cost.
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Chosen by over 210,000 companies worldwide

Best value
Mouseflow
Starter Plan
Hotjar
Observe & Ask Plan
31
210
per month when paid annually
per month when paid annually
Daily session capture
Unlimited
Up to 100 sessions per day
Full resolution, HTML session video recordings
true
false
Unlimited feedback surveys and responses
true
false
Trigger surveys based on UTM parameters
true
false
Segment users by attributes
true
false
Quickly find frustrated users
true
false
Funnels and Forms Analytics
true
false
Track and filter for invisible, JavaScript errors
true
false
Premium integrations
true
false
Websites per plan
3
1
Unlimited dashboards
true
false
Live-chat support
true
false
See what's behind the curtain

Get deeper, more accurate insights with Mouseflow

Hotjar picks what sessions to record
Mouseflow shows you everything

Hotjar throttles your data – and it is as if you were watching a movie and it would skip ahead to random scenes. Who would want to watch a movie like that?

With Mouseflow, you record all your website visits, so you don’t miss crucial insights. Full resolution, HTML recordings allow you to access your pages’ code and surgically identify what’s affecting your users’ website experience.

session replay hero image
Forget about setting heatmaps up
Mouseflow automatically generates 6 types of heatmaps

Having to set up a heatmap for all your pages is crucial and cumbersome.

With Mouseflow, you’ll be able to review heatmaps for your URLs as soon as you start collecting data. Additionally, you’ll get access to all heatmap types , including our Live heatmaps that allows you to review interactions on dynamic elements of your website. Dropdown menus, megamenus, carrousels and more at no extra cost and without additional configuration.

Our click heatmaps offer 10+ contextual click information to supercharge your analysis.

Linkbuilding triangle
Funnels are a commodity today
Why would you pay more for them?

Funnels are a crucial tool today to understand where your visitors are dropping in their journey. Watching as they move from page to page with session replay is the ultimate proof to validate hypothesis and increase your precision when developing new solutions.

Funnels are available on all Mouseflow plans at no extra cost and are completely retroactive – if you forgot to set up a certain funnel at the very beginning, it’s not a problem at all, you’ll have data for it even if you set it up later.

Unavailable in Hotjar
Our most adopted feature at Mouseflow

72% of our customers rely on form analytics to optimize their checkout flows, sign up forms, subscriptions, and more. With Form Analytics, you get to see which form fields cause visitors to drop out, and you can watch their session recordings to get insights into why it happens.

Form analytics are available on all our plans at no extra cost, and are not available in Hotjar at all.

A sign-up screen with a form showcasing how Mouseflow detects form interactions, submit failures and much more.
Hotjar requires 'Ask' add-on
Unlimited responses and standard in all Mouseflow plans

Hotjar’s free, basic ‘Ask’ plan only gives you 20 responses a month, whereas Mouseflow allows you receive unlimited responses on your survey.

Mouseflow allows you to trigger on-page feedback surveys on events such as click-error (JavaScript) and click-rage so that you can recover potentially lost conversions. It also allows you to deliver your surveys to custom segments based on device, operating system, and UTM parameters.

A screen showing an online shop and a user feedback popup asking if the user found the information they were looking for.
The people have spoken

Here's their verdict when comparing Hotjar vs. Mouseflow

4.7 rating on G2, +500 reviews

Goodbye Hotjar!
The heat maps are amazingly granular and sincerely help when auditing a funnel. The heat maps are amazingly granular and sincerely help when auditing a funnel. The heat maps are amazingly granular and sincerely help when auditing a funnel.

Jonathan P.
CMO, Small-Business (50 or fewer emp.)
Better value than Hotjar
The recordings are more accurate to what’s happening on the page and the filters on recordings are great.

Verified User in Consumer Goods
Small-Business(50 or fewer emp.)
Much better UX than Hotjar
The ease to navigate in between recordings and heatmaps. Lorem ipsum dolor sit amet, consetetur sadipscing dolor sit amet, consetetur sadipscing

Jonathan P.
CMO, Small-Business (50 or fewer emp.)
See for yourself why the jar ain't hot anymore

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