Hotjar vs. Smartlook vs. Mouseflow

What are the differences and how do these platforms compare?

Whether you're hunting for a web analytics and heat map software for the first time, or weighing the alternatives against your current tech stack, it helps to compare apples to apples, side by side. Understand the key differences between Hotjar, Smartlook, and Mouseflow with this handy chart.

While all three platforms provide heat maps and various analytics views, you'll need to choose carefully if you're seeking certain features. Automatic recordings, live and geo heatmaps, form analytics, and mobile app tracking are just a few of the pieces separating these tools. Review the chart below find the right tool for you.

Take a look and we hope this helps!

heatmaps
Hotjar
Smartlook
Mouseflow
Click/Tap Heatmaps
Scroll Heatmaps
Movement Heatmaps
Attention Heatmaps
Live heatmaps
Geo Heatmaps
Built automatically
Can download
session recording
Hotjar
Smartlook
Mouseflow
Recording all user sessions right out-of-the box, without requiring further actions
Friction score
Friction events
Recording's timeline with pages and times spent on each
Sharing option
Download/Export Session Recordings
form analytics
Hotjar
Smartlook
Mouseflow
Form analytics
conversion funnels
Hotjar
Smartlook
Mouseflow
Conversion funnels
View recordings of user who drop out of the funnel
feedback collection
Hotjar
Smartlook
Mouseflow
Surveys
NPS
Visual feedback
other
Hotjar
Smartlook
Mouseflow
API
Phone Support
Custom Development
Click rage detection
Mobile app tracking