Comparisons

Mouseflow vs. Smartlook

Smartlook covers web and mobile, but can have a considerable impact in your experience. Mouseflow is streamlined for web—session replays, heatmaps, user journey mapping, automatic friction detection, funnels, and form insights—built to spot friction fast and act faster.
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Pick the one that's right for you
Both Mouseflow and Smartlook offer qualitative analytics products. Smartlook is a great analytics solution for mobile apps, but if you are looking for a comprehensive solution to improve your website experience and conversions, Mouseflow may be your best alternative. Mouseflow offers unlimited, instantly-built heatmaps for all your pages and on all its plans, automatic friction detection, as well as the flexibility to dissect your data any way you want including a proprietary friction score so you can get to fixing your website issues faster. Mouseflow makes it easy to gather feedback from your visitors with its campaign features, as well as form analytics to optimize your lead generation forms.
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Mouseflow
Smartlook
User journey mapping
Sankey diagrams of your users' journey
true
true
Visualize how they get to a focus page and where they go next
true
true
Grouping of similar pages
true
false
Friction Detection
Friction Insights
Add on
N/A
Friction Score
true
true
Click-rage
true
true
Dead clicks
false
false
Click-errors (Javascript errors)
true
true
Bounce
true
false
Speed-browsing
true
false
404-errors
true
false
Custom friction
true
false
Session Replay
Recording all user sessions right out-of-the box, no further setup required
true
true
Recording all users, no sampling
true
true
Automatic usability friction detection
true
false
Break down of the recording with time spent on each page
true
true
Powerful filtering with custom variables
true
true
Downloading session recordings
true
false
Heatmaps
Covers all pages, no setup needed
true
false
Live heat maps covering dynamic elements like SPAs, drop down menus, sliders and others
true
false
Friction heatmap
true
false
Geo heatmaps (user location heatmaps)
true
false
Attention heatmaps
true
false
Advanced filtering (friction score, friction events, custom variables and more)
true
false
Date filtering
true
true
Scroll, click & movement
true
true
Form analytics & conversion funnels
Ready out-of-the-box after setup
true
false
Form analytics
true
false
Populating forms with previously collected data
true
false
URL-based funnel set up
true
false
Populating funnels with previously collected data
true
false
Filtering (devices, locations and more)
true
true
Filtering (UTM tags, referrer URL, friction, custom variable)
true
false
Date filtering
true
true
Feedback surveys
Triggerig feedback surveys on friction events
true
false
NPS, Multiple choice, Free text and rating scale question formats
true
false
Performance dashboard
true
false
Watch recordings from respondents
true
false
Other
Paid plans storage
3 months and up
1 month and up
No-Code Whitelisting tool to mask sensitive data
true
true
No-Code Tag picker to track unlimited actions on your website
true
true
Multiple websites per plan
true
true
Phone support
true
false
Custom development
true
false
API
true
true
Shadow DOM support
true
true

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