5 Ways Live Chat Can Generate More Leads for Your Business

There are only a couple of things that matter more to you as a business owner than your customers and prospects, because after all, the main mission of your business is to grow. If you are not generating leads and missing out on new customers, your business will not be able to complete its mission. Lead generation isn’t just about attracting visitors to your website; it is about qualifying your visitors, capturing their information and engaging with them. For this reason, you always need to be on the lookout for online tools that will help you succeed.

There are many tools available to help you with lead generation, but not all of them will be good for your business. But live chat software, such as Live2Support, is a great solution! Live chat software is simple, low maintenance, and does exactly what you’d expect. It will  generate and drive sales, helping you reach your business goals.

Live Chat Software

1. Optimize your conversion rate

All of us have been in a situation where we are browsing the web to find a particular product, service, or destination and find ourselves stuck in a situation to where we can’t decide which purchase to move forward with. Your customers experience this same level of indecisiveness too, and believe it or not, it happens all the time. During these times, your business cannot afford to be passive – you need to reach out to the customer and nurture a conversion.

Live chat software can connect you with your customer and engage with them, answer questions, provide recommendations, and give advice. You can speak with them to try to overcome objections, and in the end, get them to generate a conversion for you. Many consumers report that they made their purchase due to their experience in a live chat session, which means this is a strategy that works.

2. Improve your page rank

If you want to generate more leads, you need to bring more traffic to your website. One of the ways you can boost traffic is to get your website to rank higher in search results. Search engines factor dwell time, or the time a user spends on your webpage, into their ranking algorithms. Adding live chat software to your website is a quick way to engage your users, and keep them on your website longer – this is how you can improve your rank.

3. Offer 24/7 Support

On the internet, everything is always on… but in the real word, we all need to go to sleep at some point, and so do business owners. Live chat software, like everything on the internet, it is always live and on, even when you are not. During business hours, you can engage with customers and convert prospects with your live chat software, but when business hours are over, your live chat software can be converted into an automated email capture form This makes it so you can still provide your customers with live support, meaning you will have empowered 24/7 lead acquisition.

4. Create a high-quality community of customers

Many customers consider live chat to be very helpful, meaning most of them will return to a website in the future, provided they had a good experience. Customers are more likely to make a purchase from a website again if they have a good experience the first time.

The ability to engage with a real person is a very valuable feature that you can offer on your site. Not only does it create engagement, but by interacting with customers on a personal level, you will create trust and brand loyalty. Your customers will be more likely to recommend your products, services, or website to their friends if they feel taken care of and important.

Live chat software automatically engages visitors on key pages of your website, making it more likely they will complete a purchase, and return in the future.

5. Improve the functionality and usability of your website

Live chat software includes a lot of useful features, but there are some that can really help you make better decisions regarding your business. For instance, metrics tracking and transcript storing and recording are two very important features that will give you an intimate and immediate look into the needs and wants of your customers.

Thanks to the transcripts, you will be able to analyze all interactions to get a better insight into every aspect of your business and make better informed business decisions. This is a very vital opportunity in your sales strategies and lead acquisition.

The opportunity for gathering feedback from customers via Live Chat is extremely valuable. Your visitors can give you insight to new products or features they’d like to see, or even let you know where some opportunities for improvement are. You can utilize your visitors as site quality auditors, because they will tell you when they find things like broken links, missing images, or non responsive elements. Obtaining this information is a crucial component of improving your website and User Experience (UX).

In Conclusion

At the end of the day, it’s a no-brainer that every business wants to significantly boost conversions and generate more leads. Running a business isn’t easy, but with the right tools, your business will be able to achieve success. One of those tools is live chat software, which is easy to acquire and set up. The best part is that you can even try it for free.

The effect that Live Chat has on lead generation is immediate, so don’t wait anymore, connect with your visitors immediately by offering them real-time support and resolving all of their questions instantly with live chat software.

 

Questions? Email hi@mouseflow.com or call +1-855-668-7335


Stephen is a developer and a tech support executive with over 5 years of experience in the field of Information Technology. He is currently working with Live2Support – a live customer and sales chat solution powered by ProProfs.com. Stephen has created numerous applications and plugins for the organization.

 

Image Source:

https://vtldesign.com/wp-content/uploads/2016/01/Benefits-of-Live-Chat-for-Lead-Generation.jpg

7 Ways to Start a Business with Great Impact

We all love the lure of entrepreneurship. After all, it sounds great to be your own boss. Most people are tired of working at places where the income trajectory is cloudly at best – especially if it means leaving their dreams on the table. So, people try to start a business on their own. Who could blame them?

But, a lack of proper planning, skills, and knowledge on how to start and actually run an effective business can quickly lead to trouble. We find that success is directly coorelated to the amount of impact present in what you do. To put it succinctly: “how big of a dent can you make on the world?”.

Here are seven effective ways to make an impact:
  1. Start With a Business Plan/StrategyFirst, you need to be aware of what business you are planning to start, even if it is a franchise. If not a franchise, then you need the basics like a good business name, website, logo, business cards, etc.

    Now, most important, look up “SWOT“, “VRINE“, and “PESTEL” analysis – all frameworks used in business school to evaluate business ideas, products, and channels. These methodologies make it easy to identify risks ahead of time and, hopefully, steer your efforts in the right direction.

    You’ll realize that your most precious asset isn’t actually money – it’s time. You only have so much energy to spend throughout the day. Each time you devote energy to one task, it’s always at the expense of something (time, attention, other tasks, etc.). It’s like a bank account – but where you can only withdrawl time, not get it back. If you plan for and adjust how you spend your time so it will have the greatest impact, you’ll be so much happier in the long run.

  2. Think About What Tools (Including Employees) You NeedIn the modern era, it’s not enough to simply “set up shop” and wait for customers. You need to be proactive and hire the right employees who can manage your day-to-day operations with p…p…p…passion (most important of all!).

    In addition, spend some time researching the top lists of tools used by business owners (Product Hunt is a great resource for this). Do you need a web hosting, analytics, A/B testing tools, landing pages, user feedback widgets, or want to build your own search engine optimization team? You bet! It’s important to spend time researching various alternatives, too, so you make sure you get the right tool for the job on day one. It’s expensive to switch once you’ve started using one tool – trust me on that.

  3. Get OnlineHire a professional designer/developer to build your website, create a blog, and make sure your business is on the major social media sites like Facebook, Twitter, Tumblr, Pinterest, etc. You should encourage your team to blog about your business or brand, as well. Customers love seeing diversity of thought, writing style, and content – specifically when it’s about one of their favorite brands.


    While creating a website, make sure you set up call-to-action buttons where necessary. Also, remember to add social media share buttons. Don’t forget to be descriptive about products and test these descriptions with people who have no idea what it is your offer (e.g. your grandmother). And, setup a section for users to leave feedback, too. You’ll be suprised how much you can learn from other, non-biased, people to improve your processes.

  4. Cash Flow and Ways To Increase ProfitsTry to find people who will promote your business and encourage them financially to do so, as well. It’s important to have strategic partnerships that help you and your potential partner grow and advance together. Be sure to track where your best customers come from, which product(s) is/are generating the most revenue, and get a good picture of the demographics of your target audience (the ones that convert).

    Consider hiring an accountant to help list your projected expenses and revenue. We like to overestimate the expenses and underestimate the revenue to give a conservative (worst case) picture of the overall health of the company. This will help in controlling your expenses and you will be well aware of the vicissitudes of your efforts.

  5. Keep Customers in the LoopMake sure that you are blogging daily your products with pictures and/or short videos. Place these posts under attractive headings and add hash tags or descriptions, where possible, for easy location. You can invest in email marketing and notify your followers about upcoming products, discounts, or special offers, too.

    Once you start posting about, emailing, or sharing information about your company, keep it consistent. The most preferable time to email your clients will be when they get a break from work, usually evenings and weekends. But, of course, you can and should test this, as well.

  6. Focus On Sales, Marketing and Your ClientsIt’s essential to create and boost awareness about your business and, ultimately, it’s products. Once people are aware, you’ll find new customers from different channels will suddenly appear (word of mouth being our favorite). Take some time to invest in Internet marketing – I’m a big fan of purchasing books on Amazon to read-up on the latest strategies. This is cost effective and keeps you, the expert, in control/focused on your business.

    Remember not to overlook the personal side of business: relationships. At the end of the day, people like to do business with other people. If you send out a “Happy Birthday” or “Happy Anniversary” email or card, it will always be well received. Better yet, you can include a special/exclusive discount for the occasion to try to drive revenue to your business. This makes the customer feel important to you and they are. In addition, they will be more likely to share your website to their friends and family, as a result.

  7. Always Focus About How to Add ValueIf you want to increase your sales, the easiest way is to offer a discount. But, of course, this isn’t always the right strategy. Instead, think about ways you can add or offer more value to your customers. This could include via upsells, cross-sells, or free bonuses/gifts. In general, this is well-received – it shifts the conversation away from dollars and cents and over what you can do for them. And, we (customers and business owners) love that.

By following the above tips, your business should be well on track. Remember to actually talk with and engage your customers. Listen to their feedback and implement changes, where needed. You can always try out new things on your website – it’s inexpensive and data is usually quick/easy to obtain and digest.

Do you have tips that help in your business? Let us know in the comments below.

Amy Porras is a lead Digital Marketing Strategist and has led online marketing programs in web design, web development, search engine optimization, PPC advertising, social media, and public relations.

10 Content Auditing Tools for Effective Website Optimization

When you’re reading through blogs and websites from a familiar niche, you can easily spot weak content. Through experience, you develop a base of knowledge related to your industry, making any errors or misinformation very apparent. When it comes to editing your own website, though, it’s not that easy to identify where things are failing.

What is content auditing and a content audit tool?

Before we get any further, let’s define what content auditing means: it is a qualitative analysis of your blog or website, which helps you identify whether your content is meeting the needs of the audience and the goals of your project. Through the audit, you can answer important questions:

  • Is the content consistent and relevant to the niche?
  • Are the pieces optimized for search engines?
  • Can you recycle/reuse old posts?
  • Does the content represent your unique voice?

Let’s face it – it’s difficult to analyze every single piece of content when you’re producing hundreds of articles or blog posts on a yearly basis. You cannot notice flaws as well without the aid of tools, because when you’re this close to a project, you develop tunnel vision. Extra eyes or automated tools will always be helpful to maintain your effectiveness, rake out flaws, and optimize your efforts. In other words, you need support to audit your content; making sure you’re using the right tools is also crucial. If you’re interested in learning about some reliable content auditing tools, read more…

1. Google Analytics

It’s no wonder we mention this tool at the top of the list… Google Analytics gives provides you with data that will help you to better understand the behavior of your visitors. To gauge the popularity of your posts, you can analyze the stats for pageviews, which provides a lot of valuable information.

Pay attention to the average time your visitors spend on a page to decipher which types of posts attract the most attention. Look at the data for each page and try to find things that stick out and notice patterns. Do you have a few pages with exceptionally low interaction or time spent on the page? That’s where you’ll need to make some changes. Google Analytics is the main component of your content audit toolkit.

2. Blaze

Blaze uses your data to create a single content inventory, which includes analytics and metadata from your blogs, websites, and microsites. It’s different from most other content auditing tools because in addition to providing software-generated analytics, it also gives you an opportunity to work with an expert to audit your content in the best way possible. With Blaze, you will discover the gaps in your project and you’ll reveal the opportunities for growth.

3. Screaming Frog SEO Spider Tool

This tool will help you evaluate the search engine optimization opportunities for your website. It crawls your site to find broken links, analyzes page titles and meta data, discovers duplicate content, locates temporary and permanent redirects, and performs many other actions that are necessary for a detailed content audit.

4. AussieWriter

When you identify the pieces that are not performing well, you will need to improve them. Sometimes a thorough read through is all it takes. But, if grammar and vocabulary are not your fortes, the writers and editors at AussieWriter can help you improve your content. They can also help you to maintain a consistent voice and tone throughout your website. You’ll end up with clean, focused, well-performing content in no time.

5. Woorank

Woorank provides in-depth website analysis that gives you suggestions about the ways you can improve your site’s search engine optimization. You’ll get a downloadable report with all the metrics you need, divided in comprehensive categories. In addition, you’ll get information about the rank of your competitors, and discover the keywords they are utilizing. It’s a great starting point towards content improvement.

6. Yoast SEO Plugin

This plugin will perform focused content and keyword analysis – it will also check the meta data and post titles and will perform a readability analysis. With all this information, you’ll know what updates you need to make to improve the performance of your website content.

7. Woopra

This awesome tool provides real-time analytics on retention, segmentation, funnels, and much more. In addition, you will get an insightful profile for individual visitors to your site. When you’re able to track the activity of the website users in real time, you will easily understand how your content performs.

8. Content Insight

This is a cool tool because it provides comprehensive insights that make content auditing easier than ever! It provides a summary of file types and data; it also analyzes your content and provides performance estimations, as well as integrated analytics data.

9. Found

Many tools give you detailed reports, but sometimes you just want to get right to the point and discover the mistakes you’ve been making. That’s what this tool is all about. All you need to do is enter the URL of your site, and the tool will generate a list of technical and content issues. In addition, you’ll get a report about the effectiveness of your hosted external links that bring visitors to your site.

10. XML Sitemap Generator

A content audit wouldn’t be complete without a complete report of broken links. You’ve been adding a great deal of links throughout your website, and you need all of them to perform well… at least if you care about your user experience. This tool will give you a list of all the broken links throughout your pages. When you fix them, your website users will no longer reach dead-end 404 errors.

In Conclusion

Content auditing is a lot of work, but It’s necessary for your site’s success and offers many benefits. Great content editing tools help you to determine which pages that are performing well, while also pointing out which content or pages need improvement. It’s an ongoing process that requires great commitment, but you can make your work easier when you have access to the right tools.

After you’ve analyzed your content using these tools, you’ll have a website that is optimized, user-friendly, and will prove to be more effective in helping to reach your company goals.

 

Questions? Email hi@mouseflow.com or call +1-855-668-7335

 

Image source:

https://3kzgwm2kd7x6393b8l3r63yu-wpengine.netdna-ssl.com/wp-content/uploads/2016/03/Illustration-magnifying-glass-over-tablet.jpg

Our Heatmaps are Now Fully Responsive

We all know responsive web design is the best thing ever. Nobody disputes that!

Previously, in Mouseflow, if you wanted to see a heatmap rendered for a particular breakpoint, you’d have to resize your screen. Not anymore! We’re pleased to announce that our heatmaps are now fully responsive which means you can switch between different device types directly from within our heatmaps.

Here’s how to switch between device types (Desktop, Tablet, Phone, or All Devices) – it couldn’t be easier:

How Does it Work?

We added a menu option that filters for data from specific device types/layouts. Don’t worry, you’re not going to see data from all devices crammed into a phone or tablet view. This would be a sign of a bad analytics tool, shame. Not Mouseflow.

When you filter, you see just the data from visitors on a phone or tablet, as expected. It’s awesome… thanks to our developers drinking a lot of coffee.

Of course, you can still switch between heatmap types (Click, Movement, Scroll, and Attention) – pick from the menu and voila:

These two features allow you to see and understand how visitors behave in different contexts (click, movement, etc.) and across different devices. Want to see why visitors don’t behave consistently between devices on your checkout? It’s easy – open up these heatmaps and analyze away…

You may have noticed the “All Devices” option, as well. We’re super excited about this: it allows you to see data from everyone combined into an aggregate heatmap. We automatically adjust/normalize the data, so you can analyze data from multiple devices in a way that makes sense. That’s an industry first!

So, give these new heatmap options a try and let us know what you think in the comments below.

And, for the super nerds, you can filter for specific browsers, operating systems, screen resolutions, and much more in the heatmap lists and then open a particular heatmap to view that specific segment. Enjoy! 🙂

Our Heatmaps are Now Fully Responsive

We all know responsive web design is the best thing ever. Nobody disputes that!

Previously, in Mouseflow, if you wanted to see a heatmap rendered for a particular breakpoint, you'd have to resize your screen. Not anymore! We're pleased to announce that our heatmaps are now fully responsive which means you can switch between different device types directly from within our heatmaps.

Here's how to switch between device types (Desktop, Tablet, Phone, or All Devices) – it couldn't be easier:

How Does it Work?

We added a menu option that filters for data from specific device types/layouts. Don't worry, you're not going to see data from all devices crammed into a phone or tablet view. This would be a sign of a bad analytics tool, shame. Not Mouseflow.

When you filter, you see just the data from visitors on a phone or tablet, as expected. It's awesome… thanks to our developers drinking a lot of coffee.

Of course, you can still switch between heatmap types (Click, Movement, Scroll, and Attention) – pick from the menu and voila:



These two features allow you to see and understand how visitors behave in different contexts (click, movement, etc.) and across different devices. Want to see why visitors don't behave consistently between devices on your checkout? It's easy – open up these heatmaps and analyze away…

You may have noticed the "All Devices" option, as well. We're super excited about this: it allows you to see data from everyone combined into an aggregate heatmap. We automatically adjust/normalize the data, so you can analyze data from multiple devices in a way that makes sense. That's an industry first!

So, give these new heatmap options a try and let us know what you think in the comments below.

And, for the super nerds, you can filter for specific browsers, operating systems, screen resolutions, and much more in the heatmap lists and then open a particular heatmap to view that specific segment. Enjoy! 🙂

How to use Storytelling Techniques to Dramatically Boost User Engagement

Mary has been staring at her laptop for good thirty minutes… Another cup of coffee has already gone cold. She finished the post she’d been working on and is now dealing with a new dilemma: whether to hit “publish” or simply erase it and start the whole thing all over again.

Her writing had to be really good. It had to make people comment and truly engage with her story. But still, she had her doubts. Did she tell it the right way? Did she provide enough detail? Is the information intuitive and relevant?

The Dilemma

Figuring out and serving content that your users are interested in requires research, feedback, and constant optimization. As a writer, through trial and error, you can find out what style of writing and which topics will be the most successful for your audience.

It’s up to you to determine what content will be the most effective, while writing in a style that creatively showcases content in a neatly wrapped package. The goal is to serve your audience with a tasty story that they will eat up with enthusiasm, which is a lot of pressure, and sometimes isn’t successful. Anyone who writes professionally has been there. You create great, informative and entertaining content, yet still don’t get the response you’d hoped for.

Storytelling started as a trend in content marketing, but over time, has turned into a crucial element to many campaigns in order to engage readers. Although we, as marketers, can see the value of including this in our content, it’s not an easy task.

Here are some tips that will help you dramatically improve your user engagement through storytelling…

Paint the character in detail

Every good story needs a hero that the audience can relate to and empathize with. Readers can put themselves in the shoes of someone who’s going through a journey that will bring value, relief, and inspiration. This is important because the more you can relate to your audience, the better chance you have at keeping them on your site, reading more of your content, and ultimately, generating conversions.

Your hero can be whoever you want it to be. It can be your marketing persona as the solution to your customer’s problems, your customer, who is their own hero, or anyone else you can think of. They key point here is to offer a focal point, a person, service, example, or advice, that acts as a hero.

Start by doing some research to find out what angle you’d like to project; the best thing one can do here is to be as specific as possible. Knowing your audience’s pains and needs is extremely important. After some basic research, you can go deeper and find subtle, yet meaningful details that make your hero relatable.

Is your persona a college student dealing with homework overload? Then think of the moments, that got you over the tipping point when you were in this situation. Do you remember the annoying buzzing in your head when you looked at your watch and realized you had an assignment due tomorrow, while your work shift started in a couple of hours?

Is it a successful business person, seeking ways to boost their productivity? Then try imagining how they feel when their phone is exploding with the number of notifications, which are all important, yet definitely impossible to handle at the same time.

We all are different. Nevertheless, we tend to have similar reactions dealing with issues in our lives. Crystallize the emotional response from your target audience and appeal to it as much as possible.

Get Creative with Structure

Well-structured stories can captivate an audience and get them sitting on the edge of their seats. There are many formats you can play with that don’t follow the traditional format of introduction -> supportive content -> conclusion.

A great way to get your audience glued to your narrative is starting it right in the middle. The approach is called in medias res, which offers no foundation or scene setting. You start your story right in the middle of exciting, shocking or provocative circumstances and build your story on the factors that led to the situation. Then, smoothly bring it to conclusion. The ultimate goal is to get people go, “what the heck just happened here and how is this going to play out!?”

You may either start with an incredibly happy picture, inspired by the result of the product, service or idea you’re offering. Otherwise, you can paint a dark picture to demonstrate how effectively your offering can change the user’s situation for the better. Either way, you are creating a positive association between the customer and what your company is offering.

Spice It Up

No matter how good your story is, your listeners might still get wary of it at some point – That’s why it’s important to shake it up once in awhile.

Classic cliffhangers can always be depended on to hook your readers. If your story can be broken into several parts (a series of blog posts, an email advertising campaign, or a sequence of videos), try to make each ending exciting enough to get your audience anticipating the next release.

Another way to keep interest at peak height is to include the element of secret in your writing. For example, if you have some cool advice about facilitating blogging efforts for small businesses, save the best one for the very end.

Intrigue has always been a surefire way to encourage audience involvement. Whether you’re developing a novel or a marketing campaign, the way you word your content is important and can be more or less effective depending on how you present it.

Let them tell it

The simplest way to get people do something for you is to ask. Provide your audience with an opportunity to express themselves and contribute to the big picture you’re painting.

Are you launching a new Instagram campaign? Promote a caption contest to inspire your audience, which will in turn, give you valuable insight to their interests. Are you planning to start working on advertising series? Give your audience a writing prompt and wait for the story to develop in the comment section. There are endless opportunities in which you can interact with your audience, so get creative!

Most of your customers still crave recognition and belonging within a group, which is why showing that you care and are ready to satisfy their needs is a highly effective tool. By doing this, you will build personal connection between your brand (either personal or corporate) and your target audience. Treat everyone with appreciation by really listening to your customers – they’ll notice. The impact this will have on your business is that your audience will develop a strong sense of community and belonging with your brand, which creates consumer loyalty.

“C” is for consistency

A consistent voice and writing style creates a dependable persona that your audience will learn to trust. Although it’s fun to shake things up a bit once in awhile by throwing in an unexpected turn or surprise, maintaining a consistent voice and tone is crucial to maintaining a relationship with your audience.

The key to a truly efficient storytelling is quite simple: choose a path and follow it. There should be exciting twists along the way, but ultimately, your story needs to be tied together with a reliable and authoritative voice.

You may have a lot of stories to tell, which will unwind as blog posts, ads or images. They may have different plot, hero, or issue, but they should always have something, that binds them together. Create unity through your writing style, imagery, or by some other means to maintain your consistency.

Monitor your user engagement

If you want to monitor your user behavior and find out if users are actually engaging with your content, Mouseflow offers a variety of features that offer some great insight. This software tracks users and gives you data that shows you how people are behaving on your website in the form of session replay, heatmaps, funnels, and form analytics. By analyzing the data, you can optimize your content, placement, and layout to attract and maintain an engaged audience.

In the Attention Heatmap below, you can see the red overlay, which shows us where users are spending the most time engaging with Mouseflow’s blog page. The hover menu shows us how long the average customer engaged (measured by mouse movement like clicking, hovering, or otherwise interacting) with that part of the page, as well as a couple other data points. This can be extremely valuable, because it shows you where users are interacting on each of your pages.

In Conclusion

Shape your story the way you want it. People are more likely to engage with something that we understand and care about. Your audience will be more likely to relate to you if you are putting a bit of yourself in your writing, so don’t be afraid to give it your own, unique human voice. Have fun with it!

Mary took a sip of the ice-cold coffee and hit the “publish” button. No cliffhangers here…

 

Questions? Email hi@mouseflow.com or call +1-855-668-7335

Regine Ward is a freelance writer/blogger and tutor at Do My Homework Online. Her main values are lifelong learning, helping people become the best versions of themselves and constant self-improvement. In her free time, Regine travels, reads, drinks coffee, and bakes cookies. Find her on Twitter.

eCommerce: Low Cost, High Reward

Operating a physical business or store can be demanding and difficult to get off the ground for many reasons. There are financial burdens – the overhead, products and services, and employees – that make it nearly impossible for entrepreneurs without a large amount of capital to create a successful venture. There are also many other aspects of operating a physical store that creates obstacles… because of this, eCommerce business operation becomes an extremely attractive option.

Benefits of an eCommerce Business

What is eCommerce?

eCommerce is a term used to describe a business that is conducted via the Internet. Since the “E” stands for electronic, this can refer to a wide range of computer applications involving e-mail, chat, file transfer protocol (FTP), shopping carts, and other web services. It is a business model that can be used by a firm or an individual, and is operational in all four of the major market segments, from business-to-business (B2B), business-to-consumer (B2C), consumer to consumer (C2C), and consumer to business (C2B).

Almost any product or service, including financial services and other data, can be offered through eCommerce. This enables businesses to secure and improve their influence within their market segment, allowing them to provide cheaper, faster service to their customers.

Think of eCommerce as a ramped-up version of a mail-order catalog, shopping mall, or some other type of brick and mortar business, only scaled up and with a vastly extended reach. This makes eCommerce a highly viable choice for entrepreneurs looking to get started because of its reach and flexibility when it comes to the cost of operating.

Advantages of eCommerce operations

There are several advantages of eCommerce against brick and mortar stores. Some of these are the direct financial impact of having a virtual store versus a physical location, and other advantages include customer and operations-oriented capabilities that only online services can provide.

  • Lower costs all-around: Initial outlay costs (equipment, merchandise, and deposits for a physical location), as well as operational costs (overhead, staff, maintenance, equipment, and depreciation) will be greatly decreased, and some non-existent, for stores that operate strictly online.
  • Customer-friendly: The ability to offer an online personalized shopping experience with automated support makes it easy for customers to shop anytime. Images, videos, and other content allow customers to educate themselves about the product or service they’re interested in. If customers want to share their experience, they can do this on social media platforms feedback forums, or review sites.
  • Operations-friendly: The eCommerce model makes it easy to scale up or down. You can use platforms like Shopify to sell products and services without having to worry about the limits of physical space or infrastructure. You can run operations from a remote location, as your physical presence at the store is not necessary.

The power of the online market

Most people have integrated technology and many forms of internet use into their daily lives. Per Hosting Facts, there is a huge opportunity to influence and reach out to billions of people, who are regular internet users.

  • Over 40% of the world’s population, or 3.26 billion people, account for the number of internet users.
  • China has the most internet users, about 640 million people, or twice the population of the United States, as well as the highest percentage of the total internet users globally, at 22%.
  • 86.75% of the United States population uses the internet, which ranks the US at 25th place in terms of penetration. This suggests that many countries have an internet penetration over 90 percent.
  • Facebook has over 1.5 billion active users, while Google searches number at 2.9 billion every day.

Potential costs and rewards

As a prospective eCommerce marketer, you may be wondering how much it would actually cost to set up an online store.

Depending on the size of the website required, there are many different options that may make sense for you. Building your site using services such as WordPress or Magento can be very beneficial and wallet-friendly. You can also hire a Web Developer to create a custom website for you if you have a larger budget.

As for the rewards, the average eCommerce earns over $63,000 in monthly revenue after three months and $127,000 monthly at the one-year mark. At the 3-year mark, eCommerce websites can amass anywhere between $2M and $12M in total revenue.

Benefits of Going Mobile

Taking your business from the analog to the digital world is not enough, as internet users are no longer tethered to a desktop computer and a land-based ISP. There are clear advantages to making sure your website is responsive:

  • People are used to using their mobile phones for everything and expect to be able to purchase products and services while on the go. By offering them an easy-to-use mobile site, they can quickly and easily generate conversions for your company.
  • A dispatch management platform makes sure that your customers’ orders are fully processed and ready for shipping. It helps organize rules, schedules, and automatically syncs your customers’ information with the best protocol for the best service and most prompt delivery.
  • Responsive eCommerce stores and apps can help drive traffic to your brick and mortar store by enticing customers in the area with Geolocation Marketing.
  • By creating an advanced ecosystem of your online store and a mobile management communication system, you streamline logistics and save even more money.

Some tips to help you succeed in eCommerce

Now that we’ve gone over some of the benefits of eCommerce, here are four tips that will help you succeed:

  • Integrate blogging, SEO, and social media accounts to create brand awareness and maintain a strong following of loyal customers.
  • Make shopping fun and easy by posting plenty of photos and videos of your products, improving site navigation, and chatting live to assist shoppers with their decisions. Let your customers leave feedback, and maintain good communication with them.
  • Make sure your payment processing service is smooth, error-free, and convenient. Every step along the way can lead to the abandonment of the purchase if something goes wrong. Test this process out yourself.
  • Display product recommendations as often as you can. By recommending products that are associated with the customer’s purchase, you enhance the shopping experience and increase the value of the shopping cart to a great degree.

In Conclusion

The world of eCommerce is growing, offering unlimited potential to interact with your target audience in a way that will cost you little, yet offer potentially mammoth benefits.

Ready to quit your day job and take your talents online? Let us know by leaving a comment below.

 

Questions? Email hi@mouseflow.com or call +1-855-668-7335

Image Sources:

https://assets.entrepreneur.com/content/16×9/822/20160525141402-woman-credit-card-laptop-shopping-online-ordering-paying-ecommerce-banking.jpeg

8 Tips for Optimizing Your Mobile Marketing Campaigns in 2017

Business growth and development has acquired a very strong dependence on mobile integration, creating a demand for strong mobile marketing campaigns. This is essential for any business with an online presence.

As we are approaching the end of the year, marketing trends that will make a big impact in 2017 are becoming more apparent. For example, personalized content and in-app behavioral analysis will provide an unbeatable experience that marketers can capitalize on by collecting data for user analytics. This will pave the way to creating conversions by learning about and connecting to mobile users on a personal level.

1. Personalize your user experience

Personalized content creates the opportunity for a higher engagement and interaction rate than a typical ‘one size fits all’ approach. If you analyze the content and advertisements for any major website, such as Google, Facebook, Amazon, or Twitter, you are bound to notice how they address users with a personalized approach. Follow their lead, and you’ll experience more success with your campaigns.

Developing a website that features user-responsive content is a necessary tactic that you’ll need to deploy in order to maintain a successful market presence. In order to do this, you’ll need to collect information about your users and create content that is as specific as possible.

First, you’ll need to analyze the demographics of your target market, as well as your current audience. Collecting the data and preparing a detailed report that feeds directly into your marketing strategy is essential. Once you have this information, you’ll be able to create a wide-range of responsive content that is fed to specific users.

2. Integrate with Life 3.0

The daily lives of people everywhere are fully integrated with multiple forms of technology. From their smartphones to their smartwatches and bluetooths with voice activation installed in their cars, technology is the focal point of many people’s lives. Your presence needs to be as available to these people as possible in order to make the biggest impact.

Although having a presence on every type of device may not be necessary, start thinking about what makes sense to your company, your end goals, and consider what would make the biggest impact on your Return on Investment (ROI). Put together a strategy with your team to delve into the world of gadgets and make sure your company’s website is compatible with the devices that will bring you closer to the customers who will convert for you.

3. Design with the user’s thumbs in mind

Most users find it natural to navigate and tap with thumb gestures while holding their mobile device in their hand. Because of this, a larger stress point (or click area) is needed to accommodate for an approximate location of a click so that the user can more easily navigate.

While developing a mobile responsive site, keep in mind that scroll sensitivity needs to be taken into account so that the user isn’t accidentally misdirected multiple times while trying to browse on a single page. Your User Experience (UX) designers will have the expertise to know how to implement this for mobile responsive design.

To optimize your campaigns for user’s thumbs, make sure your elements are noticeable and large enough to be clicked on. Also, get straight to the point. Mobile users have a much smaller surface area to view ads, photos, and text, so your content needs to be as concise and as interesting as possible in order to encourage them to click on ads and interact with your pages.

You’ll want to A/B test your pages to make sure your layout is getting as much engagement as possible. If elements aren’t being interacted with or found, consider sizing, placement, and design changes that may help and test again.

You can use Mouseflow’s heatmaps to analyze your pages in order to optimize them most appropriately. The Click Heatmap will give you data about how users are interacting with each element by giving you detailed link analytics. A couple of the most valuable data points are the click count and stats for the average time it takes users to find and actually click on elements.

Read more about how to interpret Heatmap Link Analytics.

4. SEO for mobile users

Search Engine Optimization is an extremely important  part of making sure you are reaching your target audience – this can be an effective tool when it comes to attracting mobile users. Developing content that specifically targets mobile users can encourage them to visit your site or download your company’s mobile app.

To do this, make sure your mobile site and app contains relevant and optimized content. When developing your content, keep keywords in mind. These are things that mobile users may search for and if your site contains matching content, mobile users will be directed to it and will be more likely to interact with it.

5. Put automation tools to work for you

While personalization is an important aspect of mobile marketing campaigns, the ability to automate content, ads, and interaction is also extremely valuable. There are many tools and methods of designing mobile campaigns that do the work for you, leaving your team to be able to accomplish more in a shorter period of time.

Automating your marketing efforts, by utilizing tools that reach out to your mobile users for you, such as push notifications and in-app messaging, has the potential to reach out to many people, without requiring much effort on your end.

Tools we recommend are Marketo and Adobe Campaign.

6. Paid versus organic marketing

If you are paying for a marketing campaign, it’s reasonable that you expect it to yield results. You would expect it to not only generate paid conversions, but it’s intuitive that your brand awareness should also bring you an increase in organic traffic. Unfortunately, this isn’t the case for many campaigns.

Paid marketing can be very effective, and actually offers a reliable lifetime-value (LTV) estimation so you can coordinate your efforts. What will actually work best, however, is a combination of organic and paid marketing efforts. This will yield a great mix of organic and paid traffic that will pave the way to increasing brand awareness. Over time, shifting to more organic approaches will make sense, but initially, it’s important to get your name out there. The more popular your brand becomes, the more effective organic marketing efforts will be. Both are necessary.

7. Social media marketing becomes personal

Social media marketing is a vital core to any successful mobile marketing campaign. The sheer amount of people that are dependent on mobile phone use to live their daily lives is staggering! This audience is ready, available, and can be reached out to with a little effort from you.

There are both paid and organic methods of developing a social media presence and attracting people from social platforms. Paid ads can encourage users to click through and visit your site, while content marketing will showcase relevant information that will bring in users who are looking for your products and services.

It’s important to know what social media platforms will be the most effective for your company. The power players like Facebook, LinkedIn, and Twitter, are most likely all necessary for your company to develop a presence with for the greatest impact. But you should also consider other platforms and assess whether or not it makes sense to reach out on those networks. Do you have a website that offers a subscription to recipes and cooking gadgets? Pinterest might be great for you! Make sure you test out different platforms and monitor the results.

8. Geolocation and smart remarketing

Geolocation targeting is used to attract mobile users to local businesses that are offering deals, such as products and services of interest, based on the current location of the user. This could be a local coffee shop that is pushing notifications on GPS apps for a free pastry with the purchase of a coffee, an oil change shop offering a discount, or any other limitless possibility. Using this technique, you can broadcast your business to users who come within a certain area or range of your business, and push notifications and messages with an intent to attract locals to your business.

What about customers who visit your website and then leave? We’ve all heard about remarketing, but smart remarketing takes the playing field to a new level. You can use tools and analytics that grab data detailing user behavior, telling you what page your user was on, if they had anything in their cart, the last product or service they were spending time looking at, and more. Once you have this data, you can use remarketing tools, such as Google AdWords, to show customers ads that feature products they were looking at on your website, in an attempt to redirect them to your site again and encourage a conversion. The odds are, if a customer revisits your site, they are much more likely to make a purchase.

Analyze behavior to continue optimizing campaigns

After you collect this information, make sure you are watching your analytics and continuing to optimize your campaigns. Software, like Mouseflow, will show you who your customers are, what they’re doing on your site, and will provide you with much more information so you can continue to attract and maintain customers.

Check out users who visited popular landing pages, for example, and see if they are following through your checkout process with their funnel feature. This shows you what your conversion rate is through your checkout process and you can actually set filters that segment the data for specific users (such as Android versus iPhone users). This tool will also show you users who drop out of your checkout process. You can analyze this data to find patterns and make changes that will make a big impact.

Make it work for you

2017 is a promising year for marketers everywhere, with many new and advanced techniques, designed to reach and attract customers in a way like never before. By personalizing your user’s experience and optimizing your campaigns, you can effectively reach customers based on their behavior to attract the most interested prospects, who are also most likely to generate conversions. If done correctly and intelligently, your team can develop campaigns that steadily increase your conversion rate, and ultimately, your ROI.

Questions? Email hi@mouseflow.com or call +1-855-668-7335

Image Source:

https://memeburn.sndytsvoxozgokstuvcm.netdna-cdn.com/wp-content/uploads/2014/11/Mobile-user_765x0_80.jpg

Juned Ghanchi co-founder of Indian App Developers, leading mobile app development company that offers Android and iOS platform based application development services. Juned is responsible for creating and implementing marketing strategies which generate leads and brand promotion of the company.

WordPress.org Versus WordPress.com

Every month, billions of pageviews are recorded for WordPress websites – the secret lies within the platform’s simple-to-use interface, flexibility, exciting features, and convenient forms. WordPress offers a great User Experience (UX), which is especially helpful for those who aren’t serious web developers or who just want to get their site up and running with the least time and effort required.

WordPress is free software that flawlessly meets all your content management needs. What’s more? It features open source built-in PHP and MySQL that virtually removes any potential restrictions regarding its usability. This is perhaps why it is one of the most globally preferred CMS platforms!

With WordPress, the creation of a website or a blog is as simple as can be. You have two options: WordPress.org and WordPress.com.

WordPress.org

One of the most noteworthy features about WordPress.org is the elasticity of being able to use custom themes. There is a huge variety of themes you can choose from, according to your taste, that can be added without much complexity.

WordPress.org certainly looks tempting, given the flexibility it offers. Although it requires self-hosting and registering your own domain, the installation is simple and hardly takes any time.

Plugin integration is vital, and more often than not, it is required to enhance functionality on your blog. WordPress.com gives you that freedom.

For instance Mouseflow, a popular extension, can easily be installed on your WordPress dashboard. Mouseflow is a website analytics tool that tracks user behavior. They offer session replay, heatmaps, funnels, and form analytics.

The installation takes no time in reflecting the Mouseflow tracking code on your WordPress site. In fact, you love it when you see the recording sessions of your visitors, which actually help you to define your periodic blog strategy.

Maintenance, of course, is your responsibility. But the availability of various plugins simplifies even that process. Monetizing blog effectiveness and the ability to access all blog folders and documents are undoubtedly major benefits to WordPress.org.

WordPress.com

WordPress.com takes away all the fret and trouble of finding a host and searching for a domain name by offering you a domain name by default. This is a simple, easy, way to host a website or blog. The advantage here is that you can get a free site with basic functionality. If that’s all you’re looking for, then this may be a good option.

The use of custom themes is not allowed, so you have to work with the ones available by default. Plugin integration is also not available, which is another disadvantage that seizes any chance of added functionality.

WordPress.com takes away the annoyance for maintaining a blog, but also doesn’t allow you to access your data. They also require you to pay to run ads, which limits the ability you have to market your blog.

In Conclusion

Given the fact that both the platforms enjoy a competitive number of users, there are obvious advantages to each. Write down what your goals are and what you’d like to get out of a WordPress site or blog. Do you need added functionality? Would you like to run ads? Do you need a custom theme? This will help guide you to making an informed decision.

Wonder which one suits you the most? Take a look at the infographic and let us know what you think!

Infographic: https://websitesetup.org/wp-content/uploads/2016/09/WordPressCom-vs-WordPressOrg.png

 

Questions? Email hi@mouseflow.com or call +1-855-668-7335

We’re Hiring a Social Media & Blog Coordinator

It’s that time of year: Mouseflow is looking to expand its team. We are currently looking for a fun, talented, and experienced Social Media & Blog Coordinator in our Redmond, WA, USA office.

We seek a creative professional that is an expert in Social Media. You will create and grow engagement across all of our social media platforms. Your role will include planning, writing, and publishing relevant, thoughtful, and effective content on a daily basis.

As the contributor to our company’s image, we seek someone with exceptional writing and editing skills. We publish posts from guest authors, so you’ll need a sharp eye, creative mind,  and well-rounded knowledge of analytics and/or marketing. We hold our blog to a high standard of quality and desire someone who can think quickly, write well, and exude confidence.

Your responsibilities will include the building, managing, and reporting on our blog and social media channels to support brand growth and optimization. Your efforts are expected to yield a growing and sustainable rate of organic traffic, engagement, and conversions over the next coming weeks/months.

Requirements:

• 3-5 years of relevant experience with a proven track record of meeting deliverables

• Expert knowledge of the major social media channels and platforms including Facebook, Twitter and LinkedIn

• Published examples of professional writing to showcase your skills, knowledge, and experience

• Solid understanding of writing techniques for a variety of mediums including email templates, website copy, blog posts, syndicated articles and press releases

• Well organized, with an ability to produce quality deliverables on tight deadlines

• Able to “wear multiple hats” and collaborate with a remote team

To Apply:

Please call +1 877-851-0293. We look forward to hearing from you!

About Mouseflow:

Mouseflow is an analytics tool that tracks website visitor behavior and generates recordings, heatmaps, funnels, and form reports. This allows customers to analyze conversion behavior, debug problems, and target their marketing efforts in an easy-to-use platform.

Our company was founded in 2009 in Copenhagen, Denmark and quickly rose to become a powerful player in analytics with offices in Denmark, Germany, and the United States. Today, Mouseflow tracks over 90,000 websites and is aggressively looking to grow its international team!