How to Drive Conversions with Effective Call to Action Elements

Search Engine Optimization (SEO), responsive design and content marketing are core elements within any good marketing campaign. In order to create conversions, you also need a strong Call to Action (CTA) that improves your metrics. Engaging your audience and creating opportunities for them to purchase a product, sign up for a subscription, or otherwise convert is one of the main goals for marketing your business. Successfully growing your engagement will increase your conversion rate – read on to learn more…

A suggested prerequisite

Another article that relates to this subject is, “Engage Your Readers with Emotional Triggers in Content,” which you will want to read in conjunction to this blog post.

The article discusses which emotions to trigger in order to reach your marketing goals, and how some successful companies are using emotion within marketing campaigns. When writing CTAs, you will want to keep the emotions of your readers in the back of your mind – specifically love, greed, fear, duty, and honor, since these are the feelings that drive sales.

Defining the primary CTA for any piece of content

Before you start plastering CTAs all over your website, take some time to ensure your content is aligned with your website goals. If you run an eCommerce website, for example, the main goal might be to get readers to “shop” or “buy.” If you run a brick and mortar store, you might want website visitors to “call” or “come in.” If you are trying to build a contact list, it may be best to ask users to “subscribe.” Your business goals will help you define the primary action you want people to take. This is your primary CTA.

The importance of secondary CTAs

With the addition of a good secondary CTA, you are providing an alternate action for a potential customer to take. This supplementary content will provide users with something to do, should they choose not to take advantage of your primary CTA, or if they are returning visitors who have already engaged with it.

Secondary CTAs can be used to help readers navigate to different pages on your website or to external brand pages. By leveraging them, you can start taking control over the actions that your viewers take, directing them into conversions. If your primary CTA is “shop now,” a good secondary CTA might be “sign up” (for a newsletter or to receive promotions).

When should you use a CTA?

You should use a CTA whenever you want a user to take action. This can be on your website or blog, in the realm of social media, within external content or emails, or anywhere else you are interacting with potential customers.

In general, CTAs should be used:

  • When someone first lands on your site.
  • When someone finishes viewing a piece of content.
  • As someone is scrolling down a page.
  • When someone wants to move away from your website or content.

Be careful about how you present this information to your viewers…. Some will appreciate giving you feedback or signing up for emails after viewing specific content, but some users may feel trapped if they are presented with a CTA that prevents them from leaving your website. Keep in mind that your user experience is, first and foremost, your highest priority. If you need to present a CTA to users who are exiting your website or cancelling an account, do it as non-invasively as possible.

Put yourself in your visitor’s shoes and ask yourself what would motivate you to engage in a CTA, and also, what would repel you. Asking yourself these questions will give you the best ideas and help you to engage with your customers in the most effective way. If users feel you are on their side and their needs are the most important, they will more likely engage with you.

How to use CTAs in your page headers

When a visitor arrives on your website, the content that is immediately visible is above what is called a fold line. Check out Mouseflow’s Scroll Heatmaps to learn more about this.

A fold line tells you where the page cuts off for the average user, meaning that the average user has to scroll down to see the content below the fold line. The content above the fold line gets the most attention, which is why you should place your most important content there.

You should be interested in taking advantage of this page space, because there’s a chance that your reader will move away after just a few seconds. You can minimize the likelihood of this by giving them something else to do – an action to take.

Creating Your Primary CTA
Your page header is likely to include your logo, company name, page title, navigation, and maybe even an image – find a place in your header where you can place your primary CTA, as well. Depending on the page, this should be something like, “register,” “sign up,” or “shop.” Make sure to follow modern design standards when you implement this by working with web designers to determine the best layout.

By utilizing a highly visible color that compliments the page design, you can make your primary CTA stand out. It should also be accompanied by verbiage that creates a sense of urgency, like “now,” or “today.” This will trigger visitors to want to click.

On the Mouseflow website, the primary CTA is a green colored button, placed in the top right corner of the screen header. It stands out in color but is in alignment with the theme. The text used on the button is “Sign Up Now.” This is the perfect example of a well-executed primary CTA.

Creating Your Secondary CTA
After you’ve inserted your primary CTA in the header of your site, think about what you want the secondary CTA to be. Ask yourself the following: Once readers have already converted at my primary CTA, what should they have instant access to when they return to my site? This will be your secondary CTA, and it should be very close in proximity to your primary CTA.

Since we’re already here, let’s use Mouseflow as an example again: The secondary CTA, “log in,” is placed directly next to the primary CTA at the top of the header. This CTA does not stand out from the rest of the page header; the design is exactly the same as the rest of the navigation menu. What gives this piece of content visibility is its position in relation to the (bolder) primary CTA.

Utilize your sidebar space

Another area of your website that tends to grab user attention is your sidebar – use this space to place another primary CTA. The Mouseflow blog does a great job of this too:

To compliment primary sidebar CTAs, you can also use secondary CTAs in the same way as you do in page headers… close to the primary CTA, but not as bold or visible. Some websites use CTAs above all of their widgets, and in each section (categories, recent posts, etc.) to help get readers to click. These tactics are all worth testing on your own site.

Conclusion

Compelling calls to action are what directs traffic on your website to drive conversions. They should be strategically crafted to help you reach your business goals. There are notable differences between primary and secondary CTAs – use them whenever you want someone to take action.

This article discusses how to plan CTAs, specifically for use in your website header and sidebars.

Start implementing these advanced strategies today.

Questions? Email hi@mouseflow.com or call +1 (855) 668-7335

Megan Hicks crafts content for Write This Essay and is always on the lookout for the new ways to promote it.

5 steps on how to use Content Marketing to your advantage

If you’re looking to boost your search engine ranking, start by taking a look at your content. We’ve all heard the adage: “content is king” – it’s true now more than ever before.

With great content, you provide visitors with solutions to challenges they face and encourage them to invest in your brand. When this is done right, both you (and your customers) win.

What is content marketing?

Of course, remember that content marketing is a long-term endeavor. It’s a way of life. We’ve grown accustomed to quick solutions that promise enormous returns but, as with most things, if it’s at all worthwhile, it’ll take time and effort.

In 2016, we see a number of important trends in marketing. The landscape is changing – in a big way – as consumers tastes/preferences shift and companies work to accommodate them. Here are some of the biggest changes and how you can capitalize on them:

1.Communication platforms will be abundant

Before the Internet, the average consumer didn’t have a voice. If they bought a product and it didn’t work out, too bad. A company avoided talking to the customer and exchanged its service department for long lines and frustrating support. Now, times have changed.

Every individual has a voice – one that is unique and deserves to be heard. It’s easy to turn a blind eye to the “little guy” but the sum of customers far outweigh the size of even the largest corporations. This, in turn, means that it’s easier than ever for word to spread about your company and its products or services. A customer cares about how you handle issues, measures how quickly you respond, and rates your interactions. Thus, communication (or even over-communication) is key to staying competitive in this world.

Luckily, there are tons of great tools to help with this. You can monitor your brand with Google Alerts or Mention, reply to social media conversations with Buffer or Hootsuite, and even chat with your customers using Olark or Zopim. If you aren’t using these tools already, give them a serious look.

2. Websites will become more interactive

The world is busier now than ever. With an abundance of stimulation, it’s hard to pay attention. It’s easy to overlook advertising – especially if it’s all the same. This is where interactive experiences come to play. The best creative marketers differentiate their brands with unique experiences and custom headlines, titles, and content designed to grab attention.

As you work on your content strategy, keep in mind that it’s important to be interactive. When you write, write for your readers – not some search engine robot. Your website is like a restaurant: it needs to offer a variety of different types of content to appeal to the tastes and interests of patrons. This content should be interactive – allowing users to customize their experiences based on where they came from, what they’re looking for, and their overall goals in life. Of course, you need to make sure that each customer voice is heard with tools like surveys, live chat, and accessible forms/contact information.

3. Content will be the driver in your marketing campaigns

The average customer resists gimmicky phrases and can detect when genuine content is present for their advantage. In a similar way, they also know when an element is outdated or present just to advertise to them. Because much of the population has become accustomed to this, companies must cater to their individual needs.

This involves experiences that, in the visitor’s eyes, are strictly for their benefit. If your content marketing is core in your overall campaign, you can effectively reach and capture visitor’s attention – driving them to take action.

We recommend creating customized content that appeals to your audience and serving it in a way that compels them. It’s important to implement recommendation engines that suggest content when it is most fitting (such as reviews, similar products, and remarketing) and likely to be well-received.

4. Marketing tools become smarter

Traditionally, content marketers blindly used as many technology platforms as possible. In 2016, the trend is to focus on as few platforms as needed to get the job done. In addition, content marketers used to measure as many metrics as possible to get a clearer picture of whether their marketing efforts are bearing any fruit. Today, the key is to focus on Key Performance Indicators (KPIs) that tell you whether or not you’re on track to reach your goals.

Many platforms offer analytics and campaign management are adding new features, which create a seamless experience for marketing professionals. Naturally, we recommend Mouseflow for session replay, heatmapping, funnels, and form analytics because it gives you visibility into your campaigns that’s difficult, if not impossible, to obtain elsewhere.

For content, the click and movement heatmaps show you what pieces of content are most popular; the scroll and attention heatmaps show you which parts of a web page are most engaging (measured by visibility and interaction).

5. Ad blocking presents opportunity

In frustration, many consumers are downloading software to block online advertisements. This indicates that past methods of delivering ad content on the Internet has been affecting the customer experience negatively. Because of this, content marketers are adapting their methods of presenting online ads in a way that still promotes the consumer experience.

They are doing this by adopting the following techniques:

  • Creating ads with fascinating content, relevant to what the user is interested in.
  • Advertise from a native perspective – put yourself in their shoes.
  • Market using reputable sources and influences – trust means everything.
In Conclusion

In conclusion, there is a huge opportunity to cater content to your customers which makes you stand out among your competition. It’s not that marketing or advertising has become less effective; instead, consumers tastes and preferences have changed and some old methods simply won’t do the trick.

In this post, we explored several ways you can evaluate your existing content marketing from an unbiased perspective. We discussed tools and techniques you can use to monitor and enhance your customer experience. It’s important to take the time to develop new practices that promote relevant and unique content on an ongoing basis. While the new way of marketing takes time, it’s definitely worth the effort.

This is a guest post by Barrack Diego – developer and marketing expert at BigDropInc, a web design company based in New York. He has years of experience in website design and social media marketing.

OnPage Brings Ranking Intelligence to Mouseflow

At Mouseflow, we care about optimizing websites. A big part of this, however, means that your website must meet industry standards for on-page optimization. If you make design changes without considering the impact on search ranking, you’re heading for trouble. Enter OnPage.

We’re pleased to announce a partnership with OnPage – a leading provider of tools for search engine optimization (SEO). You can now see your OnPage Quality Score: a rating of how well your site measures up against search engine optimization practices.

Your Complete Optimization Toolkit

The combination of website analytics (session replay, heatmaps, funnels, and form analytics) from Mouseflow with quality ranking from OnPage provides you with comprehensive information to make your website and user experience better.

You can sign up for OnPage today to get a free report about your Quality Score here. This data comes directly from OnPage and is compromised by many factors, including rank, site errors, content quality, and more.

We urge you to take note of your score, implement any recommendations for improvement, and re-check it each month. This ensures that you stay on top of the latest trends and, as your website changes, you don’t miss an opportunity to optimize your search ranking.

About OnPage

OnPage is a leading software company for search engine optimization (SEO) and ranking. Their software crawls the web to give customers insight about how their websites are ranking, identifies site errors and timeouts, and provides suggestions for how to improve. This allows customers to monitor keywords, server uptime, and create quality content on an ongoing basis. For more information, visit https://en.onpage.org/.

How to Engage Your Audience by Utilizing Content Type

Selecting the right type of content that caters to your audience is important for developing and sustaining a desirable market reach – whether it be a website, social media or other advertising platform. If you want to engage your audience, promote participation, and actually nurture growth, your content needs to be relevant and structured appropriately.

There is an easily identifiable problem with the way information is being presented by businesses wishing to engage with their customers – the information, content and interactions being presented are repetitive and dull. It is human nature to notice differences in pattern and to ignore repetitive information based upon our evolutionary survival skills. When the information being presented is redundant, people stop paying attention to it all together – this means that the effort and time taken to interact with your audience is completely ineffective.

Read on to discover the best ways to consistently engage your viewers…

Always start by considering your audience

The demographics of your audience will determine what type of content will be the most effective. People have preferences about how they like information to be delivered and are likely to engage with the content that appeals the most to them. Before you start developing the content of your message, consider the people you are talking to: their age, economic situation, interests, location and education. Put yourself in their shoes and think about how the message would be relevant to you if you were in their situation. This will help you customize your message, content type and delivery method. For example, sharing an extensive infographic with a group of blue collar ruralites probably isn’t as likely to get as much engagement as a video or a meme would.

Here are examples of great resources for collecting demographic information:

  • Google Analytics
  • Your CRM Platform
  • Census Data
  • Social Media Profiles
  • Online Groups & Forums
  • Consumer Research Studies

Always keep records of the information you collect, as it may come in handy in the future. Recreating this information for each task is redundant in itself and unnecessary. If you are able to build upon your findings in the future, rather than try to recreate it each time, it will promote efficiency for any future content campaign.

Tap into your budget from time to time

Although it may be counterintuitive, your marketing budget is something you can and should tap into to fulfill your content needs. Generally, content creators are interested in manually creating all of their content from scratch, but there are some powerful tools that can help you send a stronger message; utilizing these tools will help you develop effective content while increasing your efficiency.

“Inefficiently producing content results in an estimated $958 million annually in over-spending for B2B companies in the United States.”1 If you put in the extra money now, you could actually start seeing higher ROI, and save more in the long run.

Pay close attention to what has performed well in the past

If you have campaign content that has performed well in the past, chances are, it will perform well again. While you do want to differentiate your output, there’s no harm in reusing effective content in a controlled and limited manner. People are sometimes able to run campaigns that promote slightly repetitive content and generate enough engagement to meet their goals.

If your audience is growing and your content is being engaged with, stick with what you’re doing. Unless you see an alarming drop in engagement, you may be able to keep sharing text articles for years. As a matter of fact, one of the most widely distributed forms of content, the newspaper2, has been doing this for hundreds of years without becoming completely obsolete. You might be able to as well – just pay attention to your website by using analytics tools.

Nurture conversions with careful planning and quality content

The referral source and content type can have a major impact on your user’s activity! Consumers that are referred to a website by Pinterest are 10% more likely to purchase a product or service than visitors who arrive from other social networks – this includes Facebook and Twitter. These customers are also known to spend 10% more on products than visitors referred from other social media sites3.

So, if you’re ready to make a sale, creating and sharing a new pin might offer a higher ROI than a new Facebook POS. You’ll need to weigh different marketing approaches according to the type of conversions you want to encourage with your campaign.

Read about creating the perfect Pinterest pin here.4

While you’re thinking about how to influence your viewers, consider the different types of promotional and supportive content that you can present within the different stages of the customer’s journey – you don’t always want to share content with the sole intention of making a sale. In general, lead nurturing requires a lot of work and your content is your most powerful tool.

Be sure to publish helpful blog posts that include text, images, and videos, which are great ways to show your desire to help your target market before you start asking them to buy something from you. Then, check to see how people engage with that content and whether it helps or hurts conversions by using Mouseflow heatmaps and session replay.

Conclusion

When choosing the format for your next piece of content, consider your audience first: what do your readers want? You should spend extra money when necessary, because the ROI will likely outweigh the cost of notinvesting in your brand’s web presence. Remember to consider what has been successful for you in the past. Ultimately, you should deliver your messages in the format that will have the most influence on your reader.

So, what format will you be using for your next content piece and how did you come to your decision? Let us know in the comments below.

Questions? Email hi@mouseflow.com or call +1 (855) 668-7335

Image Source:
valuebound.com

Content Sources:
1: kapost.com
2: books.google.com
3: hubspot.com
4: blog.hubspot.com

This post is by Florence Mendoza. Florence Mendoza is a content marketing manager at Buy an Essay writing company. She loves discovering new ways of content promotion.

Introducing Two-Factor Authentication

At Mouseflow, we take privacy and security seriously. Today, we want to go the extra mile and introduce a feature that we feel takes our security to a new level: Two-Factor Authentication.

This provides secure access to your account and ensures that your login requires two pieces of information: something you have (your mobile phone for an authorization code) and something you know (your email/password combination). This helps protect against unauthorized access, should your credentials become compromised.

How to Enable 2-Factor Authentication for Mouseflow

It’s easy to install two-factor authentication for your Mouseflow account. Once you are logged in, click your email address in the upper-right corner, go to Profile, and toggle “Two-Factor Authentication” to “On.”

Once you do this, a new window will appear and guide you through the setup process. Just download the Google Authenticator app, scan the QR code with your phone, and you’ll be presented with an authentication code. Now, each time you login, simply open the app and provide the current code shown on your screen. If needed, you can also type in the manual entry key as an alternative to providing the code – be sure to keep this in a safe place.

That’s it! We hope you enjoy this new feature and the added security it offers. Let us know if you have any questions in the comments below.

Questions? Email hi@mouseflow.com or call +1 (855) 668-7335

To Catch A Spammer

Mouseflow is used for many things – mainly by people who want to enhance their websites and improve their user experience. However, as a result of monitoring user activity, you not only see the good, but also the bad!

Recently, we had a client write to us that they had issues with spam in form submissions. Despite their efforts, they couldn’t narrow it down to a certain user or pattern of behavior. To make it worse, they didn’t know why their client-side validations failed to catch the problem.

Here’s a sneak peak:

This animated GIF is from an actual customer recording who caught a spammer using Mouseflow!

Improving Validation

By using Mouseflow to watch how spammers interact with your website, you can see how your validations and rules designed to thwart their attempts work (e.g. allow/deny certain types of content, recognize when content is duplicated, block content based on regular expressions, etc.). As developers, it’s so easy to deploy some code and expect that it will work the same as it did during testing. But, as experience shows, this is rarely the case.

This is a particularly dangerous case because it accepted malformed input from a user and then displayed it on a public page as a comment (rather than rejecting it):

By monitoring and restricting user activity, you’ll keep junk like this off your website. Do you think users want to see this while they’re browsing for real content or products? Nope, definitely not! This helps make sure that content is relevant and of high quality – both great for your search engine ranking and overall site optimization. Not only will this benefit you in terms of marketing, but you will attract genuine visitors and be able to generate sustainable traffic.

Block Spammers from your Firewall

One of the unfortunate side-effects of spammer activity is that it skews your website analytics. The actions of spammers are accounted with the actions of your real users, which creates a conflict when you’re viewing your reports. It’s hard to decipher what activity is genuine, especially when it’s mixed in with spam.

By catching spammers who are clogging up your website with garbage, malicious content, or otherwise unwanted activity, you can improve the accuracy of your analytics reports and find out what your real customers are doing.

Mouseflow makes this easy: when you watch your recordings and find a spammer, you can actually open the details panel to see their IP address. Once you have this, you can block them from visiting your website. This is great because you are armed with a lethal weapon: You have the video that shows what they did, how they did it, and can find out who they are so they never clog up your website with their junk again!

In Conclusion

Spammers are a real problem, and catching them in the act is incredibly valuable. As a Mouseflow customer, you have a complete toolkit for being able to see what they’re doing and learn from them to optimize your website. You can use this information to improve your validation and security, which will result in higher quality content and a better experience for all.

Have you experienced something like this on your site? Let us know in the comments below.

Questions? Email hi@mouseflow.com or call +1 (855) 668-7335

How to Optimize Your Magento Store

If you have an online store, chances are you are using an eCommerce platform – one of the most popular is Magento. It’s a complete shopping solution for your eCommerce store which provides a dynamic, robust, and effective content management system. This enables you to design and implement highly customized websites. It allows further customization of your website by incorporating numerous plugins and add-ons for a wide range of needs. Let’s take a closer look.

Using Magento to Enhance Your User Experience

For an eCommerce business, apart from having an easy user interface and effective content, the success of traffic depends on the overall performance of your website. It becomes imperative to monitor the speed, security, and privacy of your storefront. You need to have an eye for all the nitty-gritty details: loading time, broken images, security risks, and authentication failures. You must figure out the cause behind these symptoms to define solutions. Remember, it doesn’t take long for a visitor to drop from your site if their expectations are overlooked. And, on the web, word of a bad experience spreads like wildfire.

The techniques to improve your Magento store are not complicated because a couple of tweaks can make a huge difference. For instance, a few add-ons can enhance the overall speed of the site with caching, and limiting the number of products on a category page leads to less resource demands.

Every element that you use in your store should be simple in design, user-friendly, error-free and enhanced for optimal load time. A few value-added techniques can do wonders: optimizing for search queries with appropriate tags/titles, providing clear product descriptions, ensuring call-to-action buttons are visible and strongly worded, and using an easy sign-up process (e.g. pre-existing social network registration and/or guest login).

Your customers should be able to view, add, or delete products directly from the cart, and the total cost should be immediately updated to reflect any changes. The checkout should allow for an easy and secure payment process by providing multiple payment options.

These are just some of the simple aspects of running an optimized e-commerce site that can take your business to the next level. Here’s an infographic that serves as a great reference:

How many of the above items have you implemented? Are there any that are missing? Please let us know your thoughts in the comments below.

To see a related post by this author, click here.

Please click on the image below to open the full infographic:

 

How to Boost Conversions with Good Web Design

If you have a website, chances are you’re always looking for ways to improve your conversion rate. Like us, it probably keeps you up at night. Most people don’t realize that their overall web design plays a key role in their overall conversion rate. If you haven’t checked it in a while, we recommend taking another look at your website’s design. You’ll want to do so with an honest and open mind about how the design can actually affect your overall reputation, conversion rate, and profits. The following is a guide on how to increase your overall conversion rate with effective design.

Here’s more information about using Mouseflow to increase your conversion rate: Funnel Analytics

Usability and Navigation

The first, and often overlooked, source of design flaws is in the website navigation. We all love websites that have an intelligent navigation flow that seems to work with (rather than against) you. When it comes to increasing conversions, this one is easy!

We recommend you take a step back and ask whether the current navigation delivers an ideal experience for all visitors.The key to understanding the relationship between navigation and conversions is realizing that the navigation is responsible for guiding visitors to the conversion point on your website; if the user experiences a smooth journey while navigating to their purchase point, it’s more likely that they will follow through with a purchase.

The modern consumer industry promotes the idea of immediate results, which means users become frustrated if they have to spend time searching for what they want. By providing a seamless navigation, you will greatly enhance the experience of your potential customers.

Here are some tips to improve your website’s navigation:

  • Make sure your navigation titles are clearly marked, that they describe the page they direct the user to, and that the spacing of all elements is evenly distributed.
  • The navigation should be simple and consistent throughout the site to promote uniformity and accessibility. If your website features many sub-pages, consider using a dropdown menu. Of course, test the mobile experience for this, as well.
  • Double check all of your links to ensure they are directing users to the correct pages. Make sure to fix any broken, missing, or incorrect links.
  • Make sure that the journey from entering your website to completing a conversion is as direct as possible. You can do this by making sure your navigation provides the shortest and most efficient route to your product and cart pages.
  • Use Mouseflow heatmaps to gather information about how visitors are using your website. This powerful tool displays detailed click counts, behavior statistics, and also shows you the most and least popular areas of your website. You can utilize this information to discover many things: what gets clicked, what doesn’t get clicked, where visitors move their mouse, how far down the page visitors scroll, where visitors spend time, and more.

You want to design the navigation of your website needs to be done as if you’re a potential customer. Ask yourself a few questions: Is the website easy to navigate? Can you find what you’re looking for within a few minutes? Also, don’t be afraid to check your competitors’ websites to see how their navigation works. You’ll have an advantage over your competition if you can rival or beat their design.

Graphics & Media Assets

The graphic features and images you place on your website have a great impact on your overall conversion rate. You can use certain elements can nudge your visitors along the sales funnel until they reach the checkout or subscription page:

  • Headlines: You should include large bold headlines that tell the visitor something they’re interested in. Be sure to avoid using bulky text on each page because this can minimize interest and interaction.
  • CTA: Your call to action elements should provide a prompt to entice users and encourage interaction. Use verb-oriented language and check your Mouseflow heatmaps to evaluate the best placement.
  • Images: Find high quality professional images to help enhance the authority of your brand. Look for images that are not too large and that have extra visual clarity. The recommended image quality for a website is 96DPI and the image size should not exceed the width (in pixels) of your website. If needed, use image editing software to condense and optimize the files.
  • Color: The color scheme and visual contrast of your website speak to your customer and project your overall company image. If your website has a complimentary color scheme with appealing contrast, it will have a higher chance of maintaining user engagement and attracting returning users.
  • Empty Space: A simple, clean layout that follows modern design standards is attractive to users because it focuses their attention. Good web designers avoid bombarding users with too much information or too many graphics, not only because it is distracting but, because it can actually deter visitors. By utilizing empty space, you can drive customers to the core of your website and entice them to explore.

The goal of creating a visually appealing website is to boost conversions and keep visitors coming back. If users stay on your website and interact with elements, there is a higher chance that they will become a customer. To see examples of winning website design, please visit awwwards.com.

Fluid & Responsive Layouts

While the majority of users browse on desktop devices, mobile websites make up a large majority of the market share. If your website isn’t providing a great mobile friendly experience, you will lose customers.

People can shop anywhere at any time, which leads to a large pool of customers that demand instantaneous results and a good user experience. The idea behind creating a brilliant mobile layout is to make the user experience more pleasurable for all.

Without a mobile friendly layout, smartphone users see a shrunken down version of your website. This forces users to zoom in, drag the screen in all directions, and ultimately contributes to a higher bounce rate because of the unpleasantness. By creating a website that caters to the needs of your users, you will encourage engagement, and increase the probability of converting them into customers.

Here are suggestions to improve your mobile layout:

  • Ask your developers to create a fluid layout that is responsive by utilizing Cascading Style Sheets (CSS) and media queries. A responsive websites detects the screen size of a visitors’ device and changes the layout, accordingly.
  • Create different rules for font sizes based on preset screen widths in your CSS file(s). Your written content should be easily readable at every screen size and follow appropriate syntax for size, spacing and padding.
  • Keep testing your website to ensure it provides the best experience, usability, and accessibility to your customers’ changing needs. We recommend watching Mouseflow recordings to see how the website looks for varying groups of visitors. By filtering to see recordings in different browsers (e.g. Chrome, Safari, Internet Explorer, Microsoft Edge), you get an accurate picture of how your site looks and performs on different platforms.
Conclusion

Your website design directly impacts your conversion rate and influences whether visitors will return to the site in the future. This, of course, plays a significant role in the overall success of your business. By centering your design efforts around the needs of visitors, you optimize the experience for all and improve your chances of success and sustainability.

So, if it’s been some time since you checked the design of your site, why not take a look and evaluate it with fresh eyes? You might find several things you like and don’t like – the important point is to always consider your users and how design decisions impact the overall success of your website.

By using a tool like Mouseflow, you get a first-hand glimpse at how your real visitors (in their natural state) behave on your website. Do you feel your conversion rate could benefit from an improved website design? If so, tell us how in the comments below.

This is a guest post from Aaron Gray. He is the co-founder of Studio 56 and a passionate digital marketing expert who has worked with some of the largest digital marketing agencies in Australia. He has been working in the digital marketing field for ten years. Aaron loves to travel the world to not only enhance his cultural experiences but learn and enhance his skills in the digital marketing industry. He is dedicated to helping others reach their online marketing goals.

Introducing Support for Dynamic SVG Playback!

Do you have dynamic SVG charts, images, or animations on your website and wish you could watch them in real-time from your Mouseflow playback? Well, now you can! We just launched a new feature that records interaction with dynamic SVGs, providing flawless playback!

Since modern browsers now support scalable vector graphics, and many of our clients use them, we decided that it was time to develop this new feature. Now, you can watch your visitors interact with SVG elements on your website. Here’s why we think it’s cool…

The Benefits and History of SVG Files

Scalable Vector Graphics (SVGs) have been a long-standing staple of the print and graphic industry, but are now becoming popular in modern websites. By using vector graphics, you get images that are crisp,clear, and scale properly. This ensures that the resolution is always high quality, giving everyone peace of mind.

SVGs are amazing for many reasons: they are XML based, their file size is compressed, and they take up less bandwidth overall. This means a faster load time for users, better search engine ranking, and an overall good experience for all.

One of the coolest things for graphic designers? You can save an SVG image from a browser and open it in a vector image editor, like Adobe Illustrator!

May I also point out that SVG images are perfect for High Definition Websites or websites viewed on a retina display? For those who like to keep up to date with web design trends, make sure you account for users with ultra-wide displays and higher screen resolutions. After all, they pay so much for a top-notch computer, why not deliver a top-notch user experience to go with it?

So, if you have dynamic charts or other SVG assets, prepare to have your mind blown when you watch your recordings. This is one of the coolest features out there and keeps you in-line with the latest design trends. Let us know what you think!

Image Source: https://www.hellosoutherly.com/wp-content/uploads/2014/08/JPG_vs_SVG_image.jpg

Use Mouseflow Like A Pro with NEW Keyboard Shortcuts!

Here at Mouseflow, we realize it is important to be as productive as possible. When you save time, you save money. In order to provide the best experience possible, we launched a new time-saving feature: keyboard shortcuts!

This new feature enables you to easily control the playback of recordings. You can start, stop, skip, add details, favorite and more – all with the touch of a button. This makes for smoother, faster, and more productive analysis, meaning you can make changes that much sooner.

Keyboard

A Playback Feature that Increases Productivity

Have you ever started watching recordings and wanted to get through the videos faster? We agree that extracting important information as quickly and easily as possible is crucial. So, we’re adding the following keyboard shortcuts with you in mind:

  • Space: Play and Pause the Video
  • Left Arrow: Skip 10 Seconds Backward in Video
  • Right Arrow: Skip 10 Seconds Forward in Video
  • Home: Skip to the Start of the Page View
  • End: Skip to the End of the Page View
  • Page Up: Previous Video
  • Page Down: Next Video
  • + Key: Speed Up Playback
  • – Key: Slow Down Playback
  • D: Toggle Details
  • * Key: Star/Mark as Favorite
  • T Key: Add Tag
  • V Key: Edit Variables
A Feature that Multitaskers Love

It is more important, now than ever, to be able to accomplish as much as possible in a small amount of time. By utilizing keyboard shortcuts, you can be more efficient and speed through getting the data you need at a lightning fast pace!

When analyzing our own website, we found that using keyboard shortcuts allowed us to process 47% more sessions in the same amount of time. What’s more? Since it’s faster, it takes less caffeine – and our doctors love that. Who wouldn’t?

A Universal Experience for All

A good user experience means keeping every user in mind. Each customer is extremely important and we do what we can to make using our software as friendly as possible. This includes not only those who want to power through their analysis, but also those with disabilities.

Whether you’re holding a baby while working from home or have another limitation, we developed keyboard shortcuts with you in mind. We are always excited to gather feedback from our users. It may seem like a small feature but, give it a try and we’re sure you’ll feel the difference immediately. Let us know what you think!