Qualitative Product Analytics

Build better user experiences to increase retention

Use unique user behavior data to analyze user flows and find friction points across the user journey. Create pleasant experiences and drive product engagement.

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Why Product Managers Choose Mouseflow

See exactly how your users use your product

Session replay shows you actual recordings of your users experiencing your product – where they go, which features they use, and where they struggle to find the option they need.

Same benefits as from user testing, but at a much bigger scale.

Step into your users’ shoes

Turn your product into a retention machine

Optimize user flows and features to ensure a seamless and enjoyable experience, encouraging users to stay engaged with your product.

Increase user satisfaction and drive long-term retention.

Increase retention

Real-time data access

Mouseflow automatically detects issues as they arise, preventing minor problems from becoming major obstacles.

No more waiting for reports – get the data you need instantly and make decisions based on that.

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Optimize user journey

See what your users see

Don’t allow bias and assumptions drive decisions. Support everything with hard data by watching user session recordings and knowing exactly how they use your product.

Discover and remove logic loops and simplify the user journey for your customers.

Learn more about Session Replay

Visualize user journeys

Uncover hidden user interactions

Get a visual representation of user clicks, scrolls, and movements with heatmaps to understand which areas of your product attract the most attention and which are ignored.

By seeing real user interactions, you can make informed decisions about where to focus your efforts.

Get user feedback when it matters most

Ask your users directly. Set up custom-triggered surveys to appear at key moments in the user journey for insights and direction.

Identify and eliminate friction points

Spot invisible problems in your users’ journey that are preventing them from taking the next step. Friction Score identifies pages or individual sessions where users struggled the most – and allows you to review them to understand what caused user frustration.

Fast track stakeholder approval

No more ‘I think’ conversations. Back it up with data – both quantitative and qualitative – and let it serve the argument for developing your product’s next feature or iteration.

Share recordings of user sessions and download heatmaps to add them to your presentations to be on the same page with the stakeholders.