Mouseflow acquired by Offspring Capital

A personal note from the CEO of Mouseflow:

I am very happy to announce that Mouseflow has received an investment by Offspring Capital, a Copenhagen-based private investment firm focused on technology companies.

Founded in 2010, Mouseflow helps thousands of businesses — from small to large — to understand how visitors behave on their websites. The SaaS platform has been installed on over 125,000 websites worldwide, including many of the world’s largest brands.

In recent years, we have enjoyed double digit revenue growth and strong demand across multiple industries. We believe that Mouseflow has an attractive value proposition in terms of helping clients identify pain points and increase conversion rates. The collaboration between Mouseflow and Offspring Capital will strengthen the future growth by adding resources and manpower to continue on our growth journey.

Mouseflow’s existing team will remain 100% intact. Both parties will collaborate and strengthen the current vision and direction of the product, maximizing the ability to secure a broader position in the ever-expanding website analytics industry.

Backed by Offspring Capital’s investment, Mouseflow will focus on expanding its footprint in the United States and EMEA by attracting top talent in sales, marketing, customer success and software development. In addition, the company will plan the next generation of its product which includes new features, further improvements of the user interface, and powerful machine learning algorithms.

I’m super excited to accomplish such an important milestone in the history of the company. It means a lot to me, both personally and professionally, that we continue doing what we do best but at the same time raise the bar. The entire team is thrilled about the next part of our journey, and we look forward to continuing the valued relationships with each and every customer.

Lasse Schou
Founder & CEO

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