Understand what's helping (or hurting) the user experience
Session Replay
Watch exactly how real users experience your site: every click, scroll, hesitation, and rage click captured in high-fidelity recordings. See what’s slowing users down and fix it fast.
Journey Analytics
Visualize the paths users take across your site. Spot where they get lost, where they bounce, and which routes lead to conversion, so you can optimize what matters.
Friction Detection
Identify the exact moments users struggle: broken elements, confusing flows, rage clicks. Prioritize fixes by impact and stop guessing what’s hurting your numbers.
Website Heatmaps
See where clicks and attention goes and where it doesn’t. Compare heatmaps across time periods, devices, and segments — side by side — so you can measure the real impact of every change.
The Full Picture
Conversion Funnels show where you’re losing users. Form Analytics reveals why they abandon. Feedback Surveys let them tell you directly.
Together, they take you from drop-off to diagnosis to fix.
#Top-rated heatmap tool
Trusted by marketers and recognized as a G2 Leader for Heatmap Tools, Mouseflow reveals what captures attention and what doesn’t.

What makes Mouseflow different
7 Features, One Platform
All connected in a single tool: Website Heatmaps, Session Replay, Friction Detection, Conversion Funnels, User Journey, Form Analytics, and Feedback Surveys.
Spot where users struggle, watch why, implement the fix, and measure the impact of your change.
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Real Insights, Honest Pricing
Our prices are public, predictable, and the same for everyone. Unlimited users on every plan means your whole team gets access for Marketers, Revenue specialists, UX experts, Developers, Leadership, etc. without the bill changing.
No per-seat charges, no hidden fees, no surprises when the invoice arrives.
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100% Recording Rate, Zero Blind Spots
Most analytics tools sample your traffic and hope the data tells the full story. Mouseflow records 100% of sessions so when something breaks, you’ll see it. No gaps, no guessing.
This is how teams move from assumptions to certainty.
See Session Recording
Privacy by Default, No Add-On
Built in Europe. Headquartered in Denmark. Privacy isn’t a premium feature, it’s how we built the product. Enterprise-grade anonymization, whitelisting, and compliance controls come standard on every plan.
Your data stays yours. Your users stay protected. Your legal team stays calm.
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