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We’re Pleased to Welcome Opel to Our Family of Customers

by Mouseflow in Announcements on June 23, 2015

Mouseflow is pleased to welcome Opel — one of Europe’s largest automakers — to our family of customers. It was founded by Adam Opel in 1862 in Rüsselsheim, Germany. Opel and its British sister brand Vauxhall sell over one million vehicles annually. In 2014 this made it the third-largest passenger car brand in the European […]
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8 Simple Questions to Ask When Analyzing Heatmaps

by Dylan Renkert in Tips & Tricks on June 17, 2015

You may be looking at your site content and thinking: “Do people really like this stuff?” The best way to get insights is by keeping a few strategic questions in mind: What is my most important content? Are visitors seeing enough of my page to consume the important content? Can I add content or rearrange key […]
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7 Don’t Miss Questions to Ask About Click and Movement Heatmaps

by Dylan Renkert in Tips & Tricks on June 9, 2015

You may be looking at the heatmaps in your account and thinking: “These are very pretty, but what is this telling me about my website?” The best way to get insights is by keeping a few strategic questions in mind: What is the main goal of my page? Is the main goal also the most […]
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How To: Session Replay Filtering

by Dylan Renkert in Features, Tips & Tricks on May 4, 2015

The power of Mouseflow is in the ability to see exactly how certain visitors behave on your site – through user session recordings. Each recording is a video of the entire path of that particular visitor through your site. This could be one page and ten seconds long or ten pages and one hour long […]
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New Feature: CSV Export

by Mouseflow in Announcements on April 21, 2015

We are excited to announce a new feature: you can download all statistics for offline use! To download the data, open a website from the dashboard and click the icon () in the upper-right corner of the statistics, recordings, or heatmap pages. This will create a CSV file (for Excel) with all the data which you can manipulate and overlay with other information. It’s available now – give it […]
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Case Study: Mouseflow Helps Uncover Hidden Bug On Major Financial Website

by Dylan Renkert in Case Study on April 20, 2015

A FORM PAGE WAS EXPERIENCING AN UNUSUALLY HIGH BOUNCE RATE A financial services company noticed on its Google Analytics account that within the last month, a loan sign-up form page was experiencing a much higher bounce rate than normal. They wanted to figure out why this was happening, but none of their analytics tools could […]
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Heatmaps 101: Scroll Heatmaps

by Dylan Renkert in Tips & Tricks on April 8, 2015

Scroll heatmaps give you an idea about how much of your page is visible to visitors. Each section provides statistics about visibility and time spent – either viewing or interacting with different parts of the page. A great example of an insight from the Scroll Heatmap is when key page content is located in a low-visibility area. Let’s […]
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Heatmaps 101: Movement Heatmaps

by Dylan Renkert in Tips & Tricks on March 20, 2015

Movement heatmaps focus on where users navigate their mouse on your site – it’s a great measure of attention and engagement. This is insightful because you can gauge whether the key areas of a page receive adequate attention. Below, you can see that most of the user attention on our site is focused on the video and top links (white areas). […]
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Heatmaps 101: Click Heatmaps

by Dylan Renkert in Tips & Tricks on March 9, 2015

A click heatmap is valuable to show the effectiveness of links throughout your site. Whether a link is part of the main navigation, text content, or a multi-step form, you need to know whether it helps or hinders usability. On our home page, the links in the main navigation receive the most clicks. You can […]
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New Course: Heatmaps 101

by Dylan Renkert in Announcements on March 5, 2015

We’re pleased to announce a new course on heatmaps! Every visitor wants to find information quickly and efficiently. And, every company wants to accommodate the needs of visitors to generate leads/conversions in the process. Mouseflow’s heatmaps provide high-level visibility into the eyes of visitors. You can gauge desires/needs, spot problems, pinpoint solutions, and more. We offer […]
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