Web Behavior Analytics Blog | Mouseflow

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CTR (Click-through rate): Optimizing and analyzing clicks

Click-through rate (CTR) is one of the most vital metrics for measuring your web pages’ success and effectiveness. What is CTR (Click-through rate)? CTR is the percentage of clicks a link or a call to action (CTA) gets against the number of times seen by a user, known as the volume of impressions. In a […]

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New Custom Dashboards: All the metrics that matter to you in one place

If there is one thing to be said about our customers is that there is no “one-size-fits-all”. The same can be said about the 165,000+ businesses that trust us to deliver quality, actionable insights to improve their website experience. Albeit, these businesses share certain commonalities, this doesn’t exclude them from needing flexibility to keep track […]

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How to Improve Your Checkout Process to Increase Conversions

The reason why 75.6% of online shopping carts are abandoned is because of a poor checkout experience. Sixty-per cent leave due to unforeseen costs like high shipping fees. And over a third don’t convert because there isn’t a guest checkout option. This guide examines how to increase checkout conversions and create a better checkout process. […]

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Mouseflow vs Hotjar: which one to choose?

If you have come this far, it means that you are considering subscribing to either platform to improve your website experience and for that, we are grateful. We understand that making a choice requires a lot of research and we’re here to help by offering you an in-depth comparison of Mouseflow vs Hotjar to facilitate […]

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Introducing Custom Dashboards

At Mouseflow we’re always striving to shape our platform around the needs of your business needs. Our goal has always been to provide you with an easy access to insights. We’re happy to share our latest updates to the Mouseflow Dashboard: Favourite Reports: The option to favourite reports will make it easier for you to […]

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How To Track Your Email Campaigns with Mouseflow +Mailchimp

When your resources are limited, you want to be sure that you’re not wasting any of your precious time and money. This is especially true in marketing where it can often be difficult to measure the exact return on investment. Chances are that you are using email marketing in your company – and this is […]

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5 steps to conversion rate optimization with Mouseflow.

In this article we cover how to approach the process of conversion rate optimization and offer you 5 steps to improve your conversion rate with Mouseflow. Focusing on conversion rate optimization is one of the most cost effective marketing activities you can undertake. Let’s take a look at the impact by doing some math: an […]

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Mouseflow is extremely honored to have won the Borsen Gazelle award 2019

Mouseflow, a fast-growing worldwide SaaS platform for website analytics, has for the 5th consecutive year received the Gazelle award from Børsen, the Danish financial times. Recipients of the Borsen Gazelle award must meet a number of objective criteria and demonstrate throughout a period of at least 4 years of exceptional profit and growth. Within the […]

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Introducing Live Heatmaps

Mouseflow has always been one of the front runners of web analytics and, by extension heatmap technology. We focus so much on heatmaps because they are a great way to gather insights and understand complex data sets at a glance. In this blog post we’ll touch briefly on two main topics: Understand how our new […]

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Rescue Lost Conversions With Mouseflow

Have you ever seen a recording of a user that was just about to complete a purchase on your site when they encounter an error? Then you know how frustrating it is to sit there, watching the sale vanish in front of your eyes but being powerless to save it. And you also know the […]

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