Amid the dot-com crash, Conversion Rate Optimization (CRO) originated in the early 2000s and has undergone drastic changes over the past decade. Marketers are now more concentrated than ever on CRO to help clients, executives, and consumers progress along the marketing funnel–and optimize their return on digital investment. CRO is still evolving. Not only do […]
We have made it even easier to spot errors on your website by combining our Friction feature with heatmaps. Here at Mouseflow, we are on a mission to make website analytics and the insights it can provide more usable to our customers. One of the great strides we have made in this direction is our […]
Today, Mouseflow, a fast-growing SaaS platform for website analytics, welcomes Mikkel Wakefield as the company’s new CEO. Mouseflow has had double-digit growth under the founder’s leadership and is now moving into the next growth phase. With Mikkel Wakefield taking over the company will strengthen its commercial focus and efforts to continue their global expansion. Since […]
At Mouseflow, we’re all about innovation. If there’s a highly requested feature, we work tirelessly to make it happen. Recently, many of our clients requested an option to download heatmaps into an offline image. Due to the intricacies of rendering heatmaps in a browser, this made it difficult to allow for offline downloads. How did […]
My name is Ara Sadoyan, I’m the founder of OddEye monitoring and anomaly detection platform. Beside our platform, we also provide DevOps as a service to our most valuable clients. Here I want to share some information about one of our great friends and partners Mouseflow and their infrastructure hosted at LeaseWeb. Recently I was reading lots of articles and […]
Mouseflow is better than ever! Accomplish more with Persisting Views and Average friction score. You can also sign up for a webinar on the new features.
Whether your company is just starting up or has reached the point of maintaining a well-established customer base, it’s important to stay up to date with the most current marketing trends and techniques for your eCommerce business. Structuring and finally launching an eCommerce website is a milestone achievement for your brand. Therefore, it’s crucial to […]
If there were one, surefire way to create a great website, UX design would be infinitely simpler and everyone would be happier (except maybe UX designers). But even though there is no magical solution, years of testing and user feedback have given designers a good idea of which approaches works, which don’t, and which lead […]
Usability testing often sounds intimidating to UX designers and digital marketers. It can be hard enough for managers to build internal consensus on a communication strategy. Deciding how the company website implements this through its content and design features is another hurdle. But observing how customers actually use the product – and being willing to listen, learn and change design features accordingly – adds a whole extra layer of complexity that many simply prefer not to deal with.
Conversion rate optimization (CRO) emerged in the early 2000s in the wake of the dot-com crash and has undergone radical changes over the past decade. Now more than ever, marketers are focusing on CRO to help prospects, leads and customers move along the sales funnel – and maximize their return on digital investments. CRO continues […]
