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Mouseflow acquired by Offspring Capital

A personal note from the CEO of Mouseflow: I am very happy to announce that Mouseflow has received an investment by Offspring Capital, a Copenhagen-based private investment firm focused on technology companies. Founded in 2009, Mouseflow helps thousands of businesses — from small to large — to understand how visitors behave on their websites. The […]

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The Ultimate Guide to Heatmaps

What is a heatmap? A website heatmap is a visual representation of aggregate data points. Website heatmaps utilize a color coding system to indicate increased and decreased levels of activity. In the past decade, website heatmaps have exploded in popularity. Analytics positions, UX analysts, product managers, digital marketers, and many others professions are beginning to utilize website […]

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Introducing Friction Score on Recordings!

You may have heard the rumors: Friction Score is here and getting better and better. Today, we’re pleased to announce it’s now available on the Recording List! When a user experiences frustration or trouble on your site, their recording will show an unhappy or angry face in the “Friction” column. You can use Mouseflow’s filter […]

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Introducing Friction Score on Heatmaps!

Our team is excited to announce a new feature in Mouseflow: Friction Score on Heatmaps! This is a number that indicates the level of user frustration on each page of your website. You can use it along with the rest of your page metrics to identify which pages need your immediate attention. Friction score will […]

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Under the CRO Microscope: Better Proposals

Editor’s Note: This article is part of a series we’ll publish, tearing down our clients’ sites. We want to share insights into what’s working for them and identify opportunities to increase conversions. You’ll be able to use these same ideas to improve sign-ups and sales for your business.  The most effective marketing strategy is knowing […]

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Launching a brand new podcast: Inside the Flow EP1, feat. Adam Hempsenstall of Better Proposals

The Mouseflow team is incredibly excited to publish the first episode of our new podcast, Inside the Flow. Join us monthly as we get to speak with some of the brightest entrepreneurs, marketers, business owners, and UX designers from around the world. Our first episode features Adam Hempenstall, the founder and CEO of Better Proposals. Adam brings […]

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Updates to our Privacy Policy

We value privacy and want you to understand the control you have over your data in Mouseflow. As apart of our commitment to transparency and in anticipation of GDPR, we updated Mouseflow’s Privacy Policy. We highly encourage you to read the updates in full, as well as consult our GDPR page. Please feel free to contact privacy@mouseflow.com if you have any […]

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Announcing our New Visual Privacy Tool

Over the past few months, our team has worked on a tool to allow our clients to easily exclude personal data from being tracked on their websites. We wanted something that didn’t require code or having to update your website — a simple one-click way to manage privacy. Today, we’re excited to announce the Privacy Tool […]

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Using Mouseflow to identify users who are frustrated

One of Mouseflow’s most powerful features is the ability to track, identify, and filter for users who are frustrated on your website. If you’re not in the loop already, Mouseflow automatically tags incoming recordings on your account, based on specific types of behaviors or events. Common use cases we see with custom tags include order ID numbers, campaign IDs, […]

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Mouseflow recognized as an Inc. 5000 Europe company

Inc. Magazine just released the annual Inc. 5000 Europe List. Mouseflow ranked along Europe’s fastest-growing privately held companies. We’re thrilled to be recognized for our fast growth and expanding client base in France, Germany, the Netherlands, and the United Kingdom. As an Inc. 5000 Europe honouree, Mouseflow now shares a pedigree with Eurofiber, Pandora, OpenText, Go2Sky, […]

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