When your resources are limited, you want to be sure that you’re not wasting any of your precious time and money. This is especially true in marketing where it can often be difficult to measure the exact return on investment. Chances are that you are using email marketing in your company – and this is […]
In this article we cover how to approach the process of conversion rate optimization and offer you 5 steps to improve your conversion rate with Mouseflow. Focusing on conversion rate optimization is one of the most cost effective marketing activities you can undertake. Let’s take a look at the impact by doing some math: an […]
Mouseflow, a fast-growing worldwide SaaS platform for website analytics, has for the 5th consecutive year received the Gazelle award from Børsen, the Danish financial times. Recipients of the Borsen Gazelle award must meet a number of objective criteria and demonstrate throughout a period of at least 4 years of exceptional profit and growth. Within the […]
Mouseflow has always been one of the front runners of web analytics and, by extension heatmap technology. We focus so much on heatmaps because they are a great way to gather insights and understand complex data sets at a glance. In this blog post we’ll touch briefly on two main topics: Understand how our new […]
Have you ever seen a recording of a user that was just about to complete a purchase on your site when they encounter an error? Then you know how frustrating it is to sit there, watching the sale vanish in front of your eyes but being powerless to save it. And you also know the […]
In this 2 minute video, our lead UX designer Caspar Reece will tell you how we at Mouseflow use Friction Scores to identify issues, improve usability, and increase conversions across our sites. dfafer How it works Mouseflows Friction feature is a potent tool that utilizes our machine learning algorithms to identify errors and friction […]
If you have customers in California then you probably already know, that the State of California, is introducing new privacy legislation (“CCPA“) on January 1st, 2020. Because of the potential impact of this legislation on your business we recommend taking the time to understand how CCPA may affect you. CCPA is similar to GDPR (European General […]
Amid the dot-com crash, Conversion Rate Optimization (CRO) originated in the early 2000s and has undergone drastic changes over the past decade. Marketers are now more concentrated than ever on CRO to help clients, executives, and consumers progress along the marketing funnel–and optimize their return on digital investment. CRO is still evolving. Not only do […]
Today, Mouseflow, a fast-growing SaaS platform for website analytics, welcomes Mikkel Wakefield as the company’s new CEO. Mouseflow has had double-digit growth under the founder’s leadership and is now moving into the next growth phase. With Mikkel Wakefield taking over the company will strengthen its commercial focus and efforts to continue their global expansion. Since […]
At Mouseflow, we’re all about innovation. If there’s a highly requested feature, we work tirelessly to make it happen. Recently, many of our clients requested an option to download heatmaps into an offline image. Due to the intricacies of rendering heatmaps in a browser, this made it difficult to allow for offline downloads. How did […]
