What is a heatmap? A website heatmap is a visual representation of aggregate data points. Website heatmaps utilize a color coding system to indicate increased and decreased levels of activity. In the past decade, website heatmaps have exploded in popularity. Analytics positions, UX analysts, product managers, digital marketers, and many others professions are beginning to utilize website […]
You may have heard the rumors: Friction Score is here and getting better and better. Today, we’re pleased to announce it’s now available on the Recording List! When a user experiences frustration or trouble on your site, their recording will show an unhappy or angry face in the “Friction” column. You can use Mouseflow’s filter […]
Our team is excited to announce a new feature in Mouseflow: Friction Score on Heatmaps! This is a number that indicates the level of user frustration on each page of your website. You can use it along with the rest of your page metrics to identify which pages need your immediate attention. Friction score will […]
Editor’s Note: This article is part of a series we’ll publish, tearing down our clients’ sites. We want to share insights into what’s working for them and identify opportunities to increase conversions. You’ll be able to use these same ideas to improve sign-ups and sales for your business. The most effective marketing strategy is knowing […]
Editor’s Note: This article is part of a series we’ll publish, tearing down our clients’ sites. We want to share insights into what’s working for them and identify opportunities to increase conversions. You’ll be able to use these same ideas to improve sign-ups and sales for your business.
The most effective marketing strategy is knowing who your customers are. What does this mean for CRO? The best way to increase conversions is having a deep understanding of your customers. Their pains, beliefs, objections, and desires.
Strategy before tactics.
You can test the color of a button a hundred times. It will never have a real effect on your conversions if what you are saying to your visitors doesn’t create an emotional connection with them. This is what you need to work on first.
The Mouseflow team is incredibly excited to publish the first episode of our new podcast, Inside the Flow. Join us monthly as we get to speak with some of the brightest entrepreneurs, marketers, business owners, and UX designers from around the world.
Our first episode features Adam Hempenstall, the founder and CEO of Better Proposals. Adam brings a wealth of entrepreneurial knowledge to the table: join us as we discuss some of the obstacles, failures, and successes that come with launching your own product and business.
The Mouseflow team is incredibly excited to publish the first episode of our new podcast, Inside the Flow. Join us monthly as we get to speak with some of the brightest entrepreneurs, marketers, business owners, and UX designers from around the world. Our first episode features Adam Hempenstall, the founder and CEO of Better Proposals. Adam brings […]
We value privacy and want you to understand the control you have over your data in Mouseflow. As apart of our commitment to transparency and in anticipation of GDPR, we updated Mouseflow’s Privacy Policy. We highly encourage you to read the updates in full, as well as consult our GDPR page. Please feel free to contact privacy@mouseflow.com if you have any […]
Over the past few months, our team has worked on a tool to allow our clients to easily exclude personal data from being tracked on their websites. We wanted something that didn’t require code or having to update your website — a simple one-click way to manage privacy. Today, we’re excited to announce the Privacy Tool […]
One of Mouseflow’s most powerful features is the ability to track, identify, and filter for users who are frustrated on your website. If you’re not in the loop already, Mouseflow automatically tags incoming recordings on your account, based on specific types of behaviors or events. Common use cases we see with custom tags include order ID numbers, campaign IDs, […]
