My name is Ara Sadoyan, I’m the founder of OddEye monitoring and anomaly detection platform. Beside our platform, we also provide DevOps as a service to our most valuable clients. Here I want to share some information about one of our great friends and partners Mouseflow and their infrastructure hosted at LeaseWeb. Recently I was reading lots of articles and […]
Mouseflow is better than ever! Accomplish more with Persisting Views and Average friction score. You can also sign up for a webinar on the new features.
Whether your company is just starting up or has reached the point of maintaining a well-established customer base, it’s important to stay up to date with the most current marketing trends and techniques for your eCommerce business. Structuring and finally launching an eCommerce website is a milestone achievement for your brand. Therefore, it’s crucial to […]
If there were one, surefire way to create a great website, UX design would be infinitely simpler and everyone would be happier (except maybe UX designers). But even though there is no magical solution, years of testing and user feedback have given designers a good idea of which approaches works, which don’t, and which lead […]
Usability testing often sounds intimidating to UX designers and digital marketers. It can be hard enough for managers to build internal consensus on a communication strategy. Deciding how the company website implements this through its content and design features is another hurdle. But observing how customers actually use the product – and being willing to listen, learn and change design features accordingly – adds a whole extra layer of complexity that many simply prefer not to deal with.
Conversion rate optimization (CRO) emerged in the early 2000s in the wake of the dot-com crash and has undergone radical changes over the past decade. Now more than ever, marketers are focusing on CRO to help prospects, leads and customers move along the sales funnel – and maximize their return on digital investments. CRO continues […]
Heatmaps are 2D data visualizations that use color to represent values in a matrix. Used by everyone from social scientists to financial analysts and biologists, heatmaps have been around in one way or another for over 100 years. In this blog, Morten Hornbaek, Head of Customer Success at Mouseflow, explains why heatmaps are such a powerful […]
Over the last several years, visual analytics tools have been picking up steam. Tools that provide raw data about your website’s statistics (like Google Analytics, Adobe Analytics, etc) are valuable for measuring success, identifying weaknesses, and optimizing marketing budgets. If you aren’t familiar with Google Analytics, check out this helpful tutorial for beginners: These tools reveal the […]
The Mouseflow development team just launched several updates to the platform. Merge URLs, a popular option used many e-commerce sites, just received a facelift. If your website has hundreds or thousands of pages which share a common URL structure and you want to analyze them together (via an aggregate heatmap) instead of thousands of […]
A personal note from the CEO of Mouseflow: I am very happy to announce that Mouseflow has received an investment by Offspring Capital, a Copenhagen-based private investment firm focused on technology companies. Founded in 2009, Mouseflow helps thousands of businesses — from small to large — to understand how visitors behave on their websites. The […]