5 Easy Steps To Optimize Your Conversion Funnel For Online Sales

It doesn’t matter if you’re getting thousands of visitors to your website every day. What matters is whether or not you’re able to convert those visitors into paying customers. If you’re not meeting your sales goals, it’s time to optimize your conversion funnel.

Conversion funnel optimization can help drive awareness to your products, stir the interest of your target audience, and then convince them to make a purchase. Want to boost online sales? Check out these 5 simple conversion funnel optimization strategies below.

 

1. Optimize Your Page Load Speed

Are people abandoning your website because it takes too long to load? You may have noticed it yourself, that when you visit a slow-loading website, you get impatient, and may even end up leaving the website after a certain period. This could be a serious hindrance to your online sales. Even if you optimize every single step of the conversion funnel, you may still face issues with conversions if your page load speed is too slow.

Check your page load speed. You can either use the PageSpeed Insights from Google or the Website Speed Test from Pingdom. These tools will give you a detailed report about the load time of various pages on your site. For the Pingdom test, you just need to copy and paste the page URL, and the tool will generate a full report detailing any areas that need improvement.

As you can see in the screenshot below, the tool provides useful advice on what you need to do to improve your page speed. Maybe you need to minimize the request size, or leverage browser caching. Whatever the reason behind your slow load speed, the tool will let you know.

2. Optimize Your Landing Pages

Your landing page is the stage where you not only raise awareness about your product, but also stir the interest of your target audience. For some ecommerce websites, landing pages are also where you promote the benefits of what you’re selling in order to convince visitors to make a purchase.

How To Optimize Your Landing Pages

  • Write a strong headline that immediately attracts visitors. Try testing different headlines to see which works best.

  • Use your website copy to highlight the benefits of your products for potential customers.

  • Include relevant visuals to illustrate the benefits of your product or service.

  • Test different font styles and sizes to see which work best to engage visitors, and increase sales.

Take a look at the Geek Fuel landing page below, which contains a catchy headline, and a relevant image. Notice that they’ve also highlighted the benefits of their monthly mystery box in a list, making them easier to scan and process.

3. Optimize Your Call-To-Action

Your call-to-action is another crucial element in your conversion funnel. It’s the stage where you tell people what to do next after convincing them to make a purchase, or sign up for a service. Although this point could have been included in the previous section, it needs a little bit more attention, because CTAs take people to the action stage.

How To Optimize Your CTA

  • Keep the CTA copy short, and straight to the point.

  • Write a CTA that’s result-oriented, and highlights what’s in it for people if they click. For example, instead of, “Buy Your Copy Now,” use, “Get Your Copy Now.”

  • Use contrasting colors to make the CTA button stand out, so people don’t miss it.

  • Test different colors to see which work best for driving conversions.

  • Include only one CTA button per page whenever possible. If you must have more than one, make sure the most important CTA is most visible.

In the screenshot below, you can see the CTA buttons for SurveyGizmo. Although there are two main CTA buttons, the more important one, “Build A Survey Now,” is more visible because of the contrasting color. A quick glance at the page, and the pink CTA button captures your attention immediately. The green CTA button also contrasts with the blue background, making it stand out on the page, but to a lesser extent than the pink button.

Additionally, the CTA copies are result-oriented. One of them tells visitors to get their team started, encouraging them to get the SurveyGizmo service for their entire team. And the other one encourages visitors to build a survey now. Both of these highlight the results of taking the action, which make for excellent CTA buttons.

4. Improve Your Trust Factor

Would you buy something from a brand or company that you don’t trust? Chances are you’ll answer, “no,” to this question. Now consider what your prospective customers will be thinking about your brand or business. They’ve probably never heard of you before. And although they may be interested in what you have to sell, they’re likely be somewhat hesitant to invest their money in your products or services.

In order to get people to buy from you, you need to first win their trust, which should be a priority in your conversion funnel. But it’s even harder to win the trust of an online audience, since there’s no face-to-face interaction. The best thing you can do is to associate your brand, or business name with companies, or names that they already trust.

How To Improve Your Trust Factor

  • If you’re selling digital tools or products, add the logos of companies or organizations that are using your products to your landing page.

  • If possible, also add testimonials from trusted figures in the industry.

  • In case these aren’t possible, add trust seals, and guarantee seals to win the trust of your prospective customers.

GetFeedback does a great job of improving their trust factor. As you can see below, they have included the logos of companies using their services on their homepage. They’ve also showcased reviews, and comments about their services from authority figures.

5. Simplify Your Action Stage

When people are at the final stage of your conversion funnel, you may think there’s nothing that could get in the way of getting them to make the purchase. But what if some of the steps involved in the purchase, or signup process are too complicated, or time-consuming?

Maybe you require people to register in order to make a purchase, or they have to fill out too many form fields in order to complete the action. Either way, you need to optimize the action stage in your conversion funnel to make it as quick, and easy as possible. The goal is to simplify the purchase process so that people don’t have enough time to think twice about their decision.

How To Optimize Your Action Stage

  • Reduce the number of form fields. Collect only the most crucial information required for the purchase.

  • Add a one-step signup option, where people can register, or sign in using their social media profiles.

  • Minimize the steps required for purchasing a product, or signing up for your service.

Piktochart has an easy signup process, where people can simply sign up for their services through their Google, or Facebook account. And even if they opt to sign up using email, they only need to provide a username, email address, and password.

You now have five effective, and easy steps to optimize your conversion funnel, and improve online sales. Get started with these tips today, and start driving more sales on your website. Got any questions about optimizing your site for conversions? Just leave your comments below, or get in touch with me personally for professional conversion optimization advice.

5 Web Design Elements that Win Conversions

From the birth of ecommerce to what we see today, web design has always played a crucial role in winning conversions. But which elements are responsible in determining if a web design can live up to its mantle? Which factors are involved during the lead closing process and how does the customer respond to them? In this article, we will discuss 5 crucial web design elements that are directly responsible for securing conversions for an ecommerce store. 

White Spacing

Source: FME Dubai

Being the one of the most important elements of web design, it is unfortunate that many websites often ignore to use it at its true potential. White space or negative space is the area that remains unused in the web design. It not only helps separate other elements such as text, images, CTAs and blocks from making a mess, but also creates harmony between the website structure and its content. As a result, the website appears less crowded and more welcoming to customers. By separating elements from each other, it allows customers to interact with them more conveniently. For instance, a website that does not use white spacing in its text will affect readability for its visitors. If the text is not readable, it sure as hell won’t be able to convert the visitor either. In below example FME has perfectly used the whitespace in their web design.

Source: FME Dubai

Using white spacing in web design can mean the difference of conversion and abandonment. You can add white spacing appropriately by analyzing your website layout and mapping the elements that need attention. By isolating certain elements such as CTAs, you can draw your customer’s focus on them and increase conversion rates for your store. However, it must also be kept in mind that overusing negative spacing can lead to adverse effects for your website. Too much and the customer might lose interest and abandon your page, too less and the viewer gets disoriented and abandons your page. Make sure that your white spacing is well calibrated according to your web development requirements so an equilibrium can be established between the elements and the space that surrounds them.

 

Color

Color affects online purchases on multiple levels. Each color can be defined as a separate entity that can bring about a unique response from the visitor. A study recently revealed that adding colors in web design can increase brand recognition by 80%. But that doesn’t mean adding any colors will do. [Source: Colorcom]

  • Red color for instance represents high strain emotions that can bring volatility in the viewer’s brain. For this quality red is often used as stop and exit sign in streets and hallways. On websites, it’s most effective as font color for showing discounted prices. 
  • Black is a bold color that induces luxury and superiority in the web design. It is often used for premium products that have a noticeable price tag. 
  • Yellow brings a sense of optimism and hope in the picture. It is best used for introducing discount offers and deals for the website. 
  • Blue has a unique property of spreading warmth and safety to its viewers. It keeps the web design alive and exhibits trust within its area of action. For such reasons blue is used in online banking websites to promote trust and security within the customers.    
  • Quite similarly, Green also has a mesmerizing effect on the viewers. Associated with environment and money, it is used for showing calm and peace in the website design. 

 

Images

Visual content makes up for 90% of information we receive in our brain for the most obvious reasons. It has more power to engage visitors and holds a far greater percentage for converting them. In a recent study, it was found that customers can remember 10% information for 3 days when it comes from reading a text. But when the same the text is paired with an image, the chances go as far up to 65%. Adding images next to your product details is crucial to your conversion rates. In the same study, 46% of the marketing executives agreed that adding visual content is critical for website conversions and hence must be added abundantly. [Source: Changingminds]

To make sure you make the best out of your visual content, you can 

  • Use HD images photographed with DSLR cameras for better quality, 
  • Add images in infographics and other places on your website
  • Add extensions to enhance their view ability such as zooming and lighbox features 
  • Optimize your images according to the latest trends and statistics 
  • Do your SEO on them so they can be crawled by search engines such as Google

 

Navigation

A sturdy navigation serves as a beacon for customers that often get lost the website in search for a specific product. A good navigation structure is everything from search boxes, website menus, tabs, blocks, filters, links, and URLs etc. Without showing at least a search feature on top of a page, an internal linking structure to link relevant pages, a navigation menu to choose from categories and products, there is absolute chaos. A good hierarchal structure ensures your website content gets the best exposure on the pages while giving a breathing space for other elements to follow.

For instance, if a customer is looking for a certain product on a website, there should be enough filters to narrow the search down without breaking a sweat. This improves user experience for the customer while at the same time secures leads for your store. 

 

CTAs

Call to action buttons are triggers that incite emotional response from the viewer and helps them convert. Their importance in web designs is immense. Without at least a few well-placed CTAs in your website layout you simply cannot compete with the other websites of the era. CTAs are specifically designed to capitalize on the shopper’s emotional spectrum so a decision can be produced from it. A good CTA is built from the right color scheme, era appropriate design and a phrase to captivate the reader. 

For example, if you are targeting an upcoming Sale, your CTA can be designed as a discount offer button that links to the checkout page. Yellow is the most accurate color for the occasion according to the color psychology, while the text can go like, “Buy Now Before It’s Too Late” or, “To Avail Discount Click Here”. Keep in mind not to overcomplicate the text or use bright colors in CTA. 

 

You might have already read or heard about these 5 web design elements, but how they are used and to which capacity differs from one psychology to the other. However, this does not mean that their presence in any web design can be neglected. By adding and improving these elements, you can create a better and more organized website that only gets the rankings, but also boosts your store conversions. 

 

Author Bio:

Asad Ali is an experience digital marketer and running successful campaigns for the past 7 years. He has a vast exposure in design optimization, conversion optimization and promoting eCommerce websites. Currently, he is leading the marketing team at Go-Gulf Dubai – a corporate web development company.

How to Run an A/B Test in YouTube Analytics

The competition for producing great quality and engaging content is as steep as ever with many creators turning to videos to give their brands an edge at driving traffic and viewer engagement. Nowadays, everyone is uploading videos in YouTube by the thousands and making the most of its free online sharing platform. A bevy of videos make it to the trending lists daily while racking millions of viewers and subscribers. But for anyone eager to get to the top and be part of the select few who have made it to the trending lists, finding new strategies to market their videos effectively is crucial.

Many brands have opted to bring on the big guns by using site analytics and other 3rd party tools to better understand user engagement and drive more traffic to their channels. The competition is high and many creators have started talking about the need to use A/B Testing on their videos to measure the effectiveness of their uploads and make the right timely adjustments without having to wait for negative feedback when the video goes live.

So what exactly is A/B Testing and how does it make any difference in making YouTube Analytics more effective?

A/B Testing is the process of testing two variants of the same thing. In video marketing, this involves comparing two different versions of a particular video to gauge which one does a better job at attracting more YouTube views or engaging an audience. Video makers need to understand that nowadays, it is no longer just about putting out great content but being able to market it effectively enough to continue organic growth over time.

On top of having great quality content, video thumbnails, tags and descriptions contribute to driving traffic as well. Oftentimes, having great content with poor video descriptions or thumbnails can spell the difference between getting more YouTube views or not, and that’s not the only factor. Having the ability to do an A/B test on videos prior to publishing them live to check which version and setup works better for their audience is essential to success.

A/B Testing can be in the form of the following:

  • Video thumbnail A VS thumbnail B. Since thumbnails are the first thing people see when seeing videos for the first time, choosing the right thumbnail for your video is an important factor to consider. Creators need to make sure thumbnails are interesting enough to get people to actually click on the play button. With A/B Testing, creators can easily make two variants of a particular video that uses different thumbnails to check which one does better at driving views and playtime.
  • Video Titles, Tags and Descriptions. A/B Testing can help creators test which title, tags and descriptions work best for the video at giving viewers what they need to get more traffic. As simple as having the wrong description can turn people away without watching the content entirely. Having the ability to test this with two video variants ensures the video has all the right qualities to perform better.
  • A & B Video Uploads. Through A/B Testing, video creators can upload two different video variants and test which one may be more engaging to viewers before making it the final version. Rather than wait for feedback when videos become live, A/B testing allows them to test which works better so they can make the necessary adjustment to their editing and message delivery for their product or brand.

Sadly, YouTube does not offer a feature for A/B Testing as of yet for its videos. Brands and companies who are serious about getting their videos to outperform and outlast their competition need to make the most of 3rd party tools that offer this feature. TubeBuddy, a YouTube analytics company that offers tools to measure key metrics, site analytics, keyword optimization and competitor tracking has made waves for creating an A/B testing tool that allows creators to check what type of images and keywords are able to drive more traffic to their videos.

The A/B testing tool is free and a convenient and helpful tool which can be used by creators to come up with their own experiments around the uploading of test videos to check on performance or engagement factors. Creators can now easily come up with two videos to check which title, description, thumbnails and tags will work best for SEO purposes in their final video release. These are then tested by TubeBuddy once a day for a particular time period. The results are then tracked and provided to video creators so they can check how these variants measure up against their original video. When all testing is done, a report is made which offers important data on key performance indicators such as views, likes, dislikes, shares and subscribers. The A/B test runs for a minimum of 2 weeks with 7 days for each video variant. This gives each video enough time to get around and for TubeBuddy to obtain enough data to give video creators the means to decide what variant they’ll stick with for the final release.

In essence, A/B testing gives creators actual insight based on collected data to make better decisions on which thumbnails, tags and descriptions work best at driving traffic to their content. This goes a long way at ensuring only the best videos make it live which helps them save on costs and time as well.

With the emergence of video as a new powerhouse in online marketing and the rising cost of video creation and production, banking on your video’s potential to generate user engagement and traffic is easier when you have Analytics and A/B testing tools to ensure you are in the right track to success. New and changing trends in the market which include the surge of different SEO strategies, means that getting your videos to the top has evolved and now goes beyond just producing great content. Video creators need to learn to think of the bigger picture and find the means to understand what their audience is looking for in terms of engagement and getting more traffic.

 

Image Source: https://media.sproutsocial.com/uploads/2016/01/YouTube-Analytics-01.png

 

 

A Simple Guide to UTM Variables

Being able to measure and analyze where your traffic is coming from is a critical part function of online marketing. If you don’t know which campaign or link is converting your visitors into customers, then you won’t know where to focus your marketing efforts.

By correctly tracking your traffic, you can understand where your users come from and what action drives the visits. You can even test the effectiveness of different Call to Actions or which newsletter was the most effective in driving sales.

So how do we do this?

Fortunately for us, we have UTM variables.

 

 

What are UTM variables?

A company called Urchin Software Corporation that was acquired by Google developed UTM (Urchin Tracking Module) tags or parameters. This software has become what we today know as Google Analytics.

Simply put, a UTM variable is something you add to the end of your link, which gives Google Analytics information about where your traffic is coming from. You can view this in Google Analytics by going to:

  • Acquisition > All Traffic > Source Medium

  • Acquisition > Campaigns > All Campaigns

How do UTM variables work?

UTM variables are generally comprised of four elements:

  • Source – this parameter is used to describe where your traffic is coming from. For example, you would use “twitter” or “facebook” if you placed your link on Twitter or Facebook. You could use other tags like “newsletter” or “google” for non-social links. Example: utm_source=facebook

  • Medium – the medium parameter is used to describe the marketing method from where the traffic originates. You will want to use “social” for any social media traffic. Other examples for non-social mediums are “email” or “blog”. Example: utm_medium=social

  • Content – this is an optional parameter that is used to differentiate different ads. For example, if you’re running a Facebook ad campaign with different copy, you can use the content UTM parameter to track which one is more effective. Example: utm_content=promo2

  • Campaign – the campaign parameter can be used for different promotions and different advertising campaigns. There’s a lot of flexibility here. Example: utm_campaign=fall2016launch

The key to having accurate analytics is keeping your UTM parameters consistent. You wouldn’t want to change “social” to “social media” because it would distort the data in analytics. Additionally, it’s recommended to use all lowercase and use dashes instead of underscores.
An example of a URL with a UTM code:

 

How do you create UTM links?

Luckily, Google has created a URL builder tool that lets you easily create links with UTM tags. Simply go to the Campaign URL Builder and add in the website URL. There’s also this cool Google Sheet (created by EpikOne) that lets you organize and create hundreds of links quickly. You can also download this handy PDF guide that you can save and view at any time.

Example of a UTM link using the Google Campaign URL Builder:

 

Author Bio:

Prateek Agarwal is a digital marketing strategist who specializes in content marketing. You can connect with him on LinkedIn or his personal website.

7 Tips to Help Startups Grow their Social Media Audience

Social media continues to be a strong online marketing tool for new and old companies. Social media platforms enable companies to connect with their customers at an intimate level. Social media marketing is unique in the sense that, more often than not, most customers are already on social networks. The more people you can reach, the better your launch and sales will be.

All in all, it’s not easy to ensure marketing success on social media. There is a lot of work involved and not everyone who uses the platform ends up achieving their goals. What are some general guidelines you need to follow in order to ensure success in social marketing? Below are seven crucial tips you have to consider and incorporate in your marketing plans.

Set up strong social profiles

The first step to success is creating strong social profiles. To build a strong profile, you have to include branded photos (both cover and profile), fill out all the relevant details, provide links to your website, and a short description of your business. Additionally, customers need to be able to quickly find your business phone and address. The idea is to fill out as many of the fields as you possibly can.

Once your account has been set up, the next thing you need to do is to share a couple of updates. Start this process before you start building an audience. When you have already posted a couple of times, it will be much easier for people visiting your pages to follow you.

 

Share only quality content

The mistake most marketers make is assuming that everything goes when it comes to social media. This is not true. Every post you create must have a purpose and should appeal to your audience. You must always create quality content that will appeal to your audience.

Content marketing is all about understanding your audience and what expect from you. This calls for a little research. For example, if your business is about a Facebook marketing tool, you need to start by sharing content that is related to Facebook. You can share the content you posted on video sharing sites, blogs, podcasts, Infographics, presentations and so on.

 

Make use of friendly features for finding friends

Different social networks offer their own unique ways of finding people to connect with. Twitter, for example, will allow you to search the email contacts and invite people you already know. Facebook, on the other hand, enables you to search email contacts and use advanced search tools. Instagram will guide you to the friends you have on Facebook.

Each platform is unique in its own unique way. Some will make recommendations based on the friends you already have while most will ask you to search using email. There are so many tools available to make it easy for you to search. If you already have customer contact details in your database, you can hire an Oracle remote DBA to help retrieve the contacts and use them to find friends on social networks.

 

Add links to your website

The purpose of using social networks in content marketing is to help with inbound marketing. For this to work, you have to add links to your website from your top social media accounts. This will help direct traffic from your social profile to your website. To make it easy for visitors to share interesting content on their social profiles, provide them with social network icons on your website. These icons can be located on the sidebar, footer or header.

It is also critical to note that it’s possible to find the official media buttons from the social networks you use. You can find the official brand buttons, assets, widgets and badges on Twitter, Facebook, LinkedIn and Instagram. You can also find unique photos on stock images.

Making it easy for your audience to find your website from your social profile and vice versa is essential for your digital infrastructure.

 

Cross promote the social accounts

As a startup, you need to promote your business on multiple channels. Start by setting up accounts on at least three of the most popular social networks. This could be Twitter, Facebook and LinkedIn. Once that is done, you should ask your members to connect with you on your other social accounts.

When you have larger followings on all your accounts, you will have a stronger brand authority. This is the key to growth because it will benefit your link building strategies and subsequently boost your ranking on search engines.

 

Engage with your followers

One common mistake you can make is that of not acknowledging your followers. When people feel ignored, they will either un-follow you or stop caring about your brand. This can affect your ranking. To maintain a strong bond with your followers, you need to keep engaging them.

In addition to making high quality posts, be sure to introduce some sort of competition that your audiences can participate in. In addition, you have to respond to the comments left by your audience as soon as possible. Let them know that you care about them.

 

Use advertising

Last but not least, make use of social media advertising. This will cost you some money, but it will definitely provide you with more exposure to both your followers and other people who might be interested in your products or services. These are all essential guidelines to follow if you want to be successful in social media marketing. The key is to keep learning and to keep up with the trends. Do not be afraid to seek professional assistance whenever you need it.

 

Author Bio

Sujain Thomas is an online marketer focusing more on social media marketing. She is also a registered Oracle remote DBA. She is committed to helping startups unveil their full potential in online marketing.

 

 

Photo Source: https://designlobby.co.uk/social-media-marketing-guide/

8 Incredible SEO Tools to Skyrocket your Small Business

Search engine optimisation, when properly intensified, can turn out to be a small business’s best friend. Gracing the first few pages of search engines can help a small enterprise establish a lasting brand, expand its territories, and even increase its profits. However, none of these can ever happen on its own. SEO doesn’t just happen; it’s cultivated and nurtured. You don’t need to be an SEO guru to boost your business with this marketing platform. All you need to do is have an idea of the most essential SEO tools and embrace their usage. If you don’t have the slightest clue, worry less. The following tools will get you started.

#1: Quick Sprout

Strongly established brands can afford the services of an adept SEO agency. How does a small business compete favourably with such an enterprise without necessarily seeking the services of a consultant? That is where Quick Sprout comes in. This incredible tool provides a unique DIY platform for enhancing your SEO campaigns. By simply entering your URL, Quick Sprout will perform an in-depth SEO analysis of your site. This analysis takes into consideration critical components including keyword density, site speed, and backlink. Eventually, you will be able to receive an SEO score based on your site’s performance. This incredible data provided a perfect benchmark for enhancing your SEO campaigns and subsequently making it to the top of Google pages.

#2: WooRank

Simply taking a glance at your business website might not give you the true reflection of its SEO friendliness. WooRank not only helps you find out the strengths and weaknesses of your site but also assist you in monitoring analytics. Most importantly, this tool facilitates close analysis of individual pages within sites. For a small fee of $49.99, you can also have access to unlimited reviews and tons of data on your site’s friendliness to search engines. Putting together all this information, you will be able to step up your SEO campaigns the easier way.

#3: Optimizely

The ultimate vision of every entrepreneur running a small business is to grow its client base. Achieving that requires more than just incessant flow of traffic. There must be high conversion rates. Constantly modifying your site plays a critical role in achieving this goal. How then do you know you are moving in the right direction? Optimizely has the answer to this question. With this tool, you will be able to test two different versions of your website and give you real data on which one is more likely to have higher conversion rates. For just $17 per month, this tool can provide you with a platform to perform limitless tests before embracing a new SEO change. It not only saves you money but also ensures constant boost of ROI.

#4: PicktoChart

Over the years, link building has proved itself an integral part of SEO. Infographics play a critical role in link building; making it necessary for everyone who needs SEO boost to have an idea of creating catch infographics. Amazingly, you do not need to be a coding guru to be able to come up with glamorous infographics. With incredible tools like PicktoChart, one can be able to design professional looking infographics using available template. A simple drag and drop business can help you obtain a stunning infographic. When blended with the right content, such infographics can help you achieve seamless flows of traffic even as you gain organic backlinks.

#5: Scoop.it

Content is king. Probably everyone has an idea of that; small and massive business owners alike. In attempts of boosting their content marketing campaigns, larger enterprises hire experienced writers to help them with content creation. A small business cannot afford that luxury. However, being locked out of the competition is not an option; Scoop.it makes it so. This tool helps uprising entrepreneurs find relevant SEO optimised contents for their sites. This enables small businesses to focus more of their energy on attaining optimum brand awareness.

#6: Moz Pro

Advanced SEO is involving; it requires one to cover a number of aspects. Tracking brand awareness campaigns, link, social media, and other essential SEO aspects can be tricky for a small business with limited employees. With Moz Pro however, one doesn’t need to worry. This inbound marketing software helps you keep track of links, brand awareness, content marketing, and even social efforts. It simply presents you with everything you need; from mentions, search and inbound links among others. Amazingly, it draws a perfect comparison of your website Vis a Vis that of fellow close competitors. This cultivates healthy competition, which if embraced professionally, can lead you to the top of Google pages.

#7: UberSuggest

Great content matched with the appropriate keywords work SEO miracles. With an intensified keyword tool like UberSuggest, you can help grow your small enterprise into something massive. A single search term on this tool will bring various related keywords. The software simply works by modifying the keyword in order to fit closely related searches around the main word.

#8: Google Tools

It should have come in top of the list. The essence of Google tools in strengthening your SEO campaigns cannot be overlooked. Google has a myriad of tools that , when used appropriately, can help transform one’s business from a smaller enterprise to a recognisable brand in your niche. Take Google AdWords for instance. With a limited budget, you can create an enhanced brand awareness.

Google Analytics is yet another incredible tool by Google. Used effectively, it can help you discover the ROI on specific keywords. With this information, you will be able to discern whether the efforts invested therein are valid or not.

Steer your Business to Greater Heights

As a small business owner, the success of your business lies entirely on your hands. With a well organised SEO debut, you can increase flow of traffic in your website and subsequently increase the revenues. Embracing the indicated tools will help you a great way in realising this dream.

 

Bio

Derek Iwasiukrunsa national digital search engine optimization firm headquartered in Minneapolis. Also spends a lot of his free time educating the minds of thousands of young SEO’s and top agencies. For any questions on SEO Agency or related topic, you can email him. You can also follow him on Twitter @Diwasiuk

 

Image source:

https://www.oncrawl.com/wp-content/uploads/2015/04/seo-tools-2-02.png

3 Ways to Utilize Google’s New Extended Text Ads

Earlier this year, Google officially launched its new expanded PPC text ads format, allowing two-line headlines and a longer description, giving advertisers an additional 35 characters to work with. The company has stated that the motivation behind the change was a desire to provide mobile users with more information.

According to industry research, early testing resulted in an average click-through rate increase of 20 percent. This data has since been verified up by research carried out by both WordStream and Clicteq – with the latter also reporting a spike in conversions. So what do digital marketing professionals need to do to ensure maximum use of the new ad format?

1. Be Prepared to Put the Hours In

Improvements to both click-through rates and conversions mean that the new format promises a paid search revolution and presents a tremendous opportunity to PPC marketers. With that said, it’s important to note that moving everything over to the new format may not be a swift process.

Manually switching all PPC text adverts over to the ETA format is likely to require significant time and effort from the staff or search marketing agency overseeing the campaigns. Additionally, there is added time pressure, after Google announced they will no longer be accepting standard text ads beyond the 31st January 2017.

Several free online scripts for AdWords are available and can help to make the task a lot easier. Nevertheless, while automated methods have their place, they may not always work brilliantly with every ad campaign. Therefore, to get the most from the new format, you need to keep the benefits in mind and be willing to put the time in.

2. Experiment With Different Wording

The extra space offered by the extended text ad format provides a great opportunity for your business or search marketing agency to experiment with different wording. Google has been clear in stating that advertisers experimenting with multiple different versions of their ads produce better results in the long run. You may find that your conversion rate increases, because the additional space for the ad description makes it easier for people to decide whether the ad is offering what they want. However, it is critical to remember that there is no obligation to use all of the additional characters required, especially on your headlines.

“Sometimes ‘Your Company’s Name – Official Site’ might be all you need,” says Senthil Hariramasamy, Google’s Senior Product Manager for Ad Formats. “You aren’t required to use all of your available characters. Test shorter ad copy, especially on terms where someone might not need a lot of additional info.”

3. Measure Your New Ad Campaigns

Finally, you need to continually measure the performance of your new expanded text campaigns and pay special attention to what the data is telling you. Prior to Google’s deadline, it is sensible to keep your old ads running alongside the new ones, until such time as the new ads start to overtake the older ads on your key metrics.

For many companies, the process of switching to the new format will involve plenty of trial and error. Generally speaking, it makes sense to utilize old ads as a base template for your new campaigns and follow the same basic principles when it comes to deciding what makes a successful PPC advert.

Similarly, if you have a high-performing ad, it’s wise to try to switch it over to the new format without making unnecessary changes. Remember, increasing the length of an ad does not necessarily ensure better results. Although the expanded format can produce great results, you should be careful not to hurt the relevancy of your ads by adding too much new text, or by losing sight of the user query you are actually targeting in the first place.

 

Author Bio:

Christelle Macri is the founder of Ebizpromotion, a leading seo agency in Berkshire, with a no-nonsense and ethical approach to digital marketing. She is also search engine consultant with over 17 years’ experience in the internet advertising industry. Having worked for a major search engine and pioneering pay for performance advertising networks, she is an expert at turning her clients’ websites into consistent revenue streams, using a variety of digital channels. Feel free to connect with her on Twitter.

5 Reasons You Should Boost Your E-commerce Site With Visual Elements

Visual elements are just one of the key elements when designing or developing e-commerce websites. Some of these visual elements are large images, background videos, and unique typography or fonts. The importance of visual elements is grounded on humans’ attraction to visual stimuli. According to a series of studies, “visual appeal can be assessed within 50 and 500 milliseconds.” This study suggests that you have about 50 milliseconds to make a good first impression to your site visitors.

First impressions matter online and offline. How can you attract and retain attention to your website? Here are five reasons why e-commerce sites should have impactful visual elements.

#1: Visuals increase users’ log time

A study shows that an average American spends more time on a visual website than any other type of site. A typical user spends an average of 1.17 hours on image-focused social network Pinterest compared to 36 minutes on Twitter, 17 minutes on LinkedIn, and 6 minutes on Google+.

If you want users to stay longer on your website, it’s important to know how to utilize visual elements effectively. Data journalist David McCandless says that our sense of sight “has the same bandwidth as a computer network,” making it the fastest of our five senses. Moreover, even minor lapses in visual consistency pour in into our subconsciousness. This means that a minimal change in line spacing can be picked up by our brains without us being aware. Thus, using visual elements entails maintaining their consistency.

Another point to consider in using visual elements is complexity. According to Google, the first impression on a website depends on the structure, colors, spacing, symmetry, amount of text, fonts, and other factors. However, observe caution in using these elements to avoid visual complexity. Google put its eloquently: “If a visual complexity of a website is high, users perceive it as less beautiful, even if the design is familiar.”

#2: Images and videos boost page ranking


Google uses about 200 ranking factors in its algorithm. A powerful website design effectively incorporates these factors. Some of these include quality and original content, grammar and spelling, and image optimization. Images, videos, and other multimedia elements are considered content quality signals.

What are the types of images you should consider for your e-commerce site? Many businesses, especially startups, use their websites as substitutes for physical stores. Appealing product images are used to help ensure customers have at least the same level of experience. Large images are recommended as these enable you to highlight parts and features of each product. Check out the websites of apparel companies Nike and Adidas, which offer images of a product in all angles (top, sides, bottom).

Working with a digital marketing agency can aid a business in successfully using visual elements not only to boost its page ranking but also to improve UX design and user experience.

#3: Visual elements and user experience

The future of Web browsing is on mobile. Recent stats show that 80% of Internet users own a smartphone that they use for online browsing. This rate is expected to surpass that of PC/laptops (91%) in the years ahead. Thus, many businesses and publishers are gearing towards mobile-optimized content. To improve mobile browsing experience, top tech companies introduced new innovations in online publishing. Google launched Accelerated Mobile Pages (AMP) which essentially allows web pages to load quickly on mobile phones. This project is in response to Facebook’s Instant Articles that enables users to read content without leaving the Facebook environment.

AMP and Instant Articles offer a solution for loading issues concerning visual elements. These initiatives enables images and videos to load faster, reducing bounce rates. Google vows to further improve AMP’s functionality with focus on content to help business and publishers. “Publishers increasingly rely on rich content like image carousels, maps, social plug-ins, data visualization, and videos to make their stories more interactive and standout,” the search engine giant notes.

#4: Revenue growth via visual rich mobile sites

As more users ditch their desktop computers for handheld devices, businesses are aggressively optimizing their websites for mobile platforms. Another compelling reason for this move is the promising mobile device conversion rate. Conversion rate is the percentage of site visits that result to a “sale.”

Retail businesses reported a 3.5% conversion rate via their mobile-optimized sites. Although the add-to-cart and conversion rates for desktop surpass those of mobile devices, the latter’s growth potential is undeniable. Dan Barker, an analytics expert, shares some tips to boost your revenue growth through your website. He recommends segmenting conversion rates by different types of visitors with different intent and different relationships with the retailers. Segment first-time and repeat visitors, the referring channels, the search types, the product category types, and the promotion types.

#5: Visual elements inspire action

A business does not aim for sales alone. To attain a level of sustainability, it should have a strong and loyal client base. The cost of maintaining a repeat customer is much lower than acquiring a new one. How does a business keep customers coming back? It must aspire for a satisfying e-commerce experience. Visual elements can be instrumental to this mission.

Infuse engaging visual elements into your UX design by using informative product images and videos to launch new products and services. Recently, there had been a trend of hero images which are placed in the background with engaging texts. These large appealing images can help you convey your messages without opting for lengthy texts. Similarly, background videos instantly capture users’ attention once they land on your webpage. A video can effortlessly encourage users to be your product ambassadors by sharing your content in their network.

The Internet highway hosts countless web pages. For businesses and web designers, standing out seems like an endless challenge. One way to get ahead of the game by is using tested methods in attracting attention. Humans are naturally “visual” creatures. Thus, it is imperative to know how to effectively use visual elements.

 

Photo Sources:

https://www.pexels.com/photo/woman-with-laptop-lying-down-in-bed-6356/

https://www.pexels.com/photo/creative-apple-desk-office-3080/

https://www.pexels.com/photo/headphone-smartphone-earphone-music-7417/

https://www.pexels.com/photo/blue-and-yellow-graph-on-stock-market-monitor-159888/

https://www.pexels.com/photo/people-rasing-hands-during-night-time-66463/

 

 

5 Steps to Better B2C Rapport Using Mobile Marketing Automation

Forming a connection with your customer base can take time, but with more millennial customers coming of age in the next few years, finding a fast and effective way to engage the people who can make or break our businesses is more important than ever before. Implementing marketing automation is a smart and innovative marketing strategy you can use to reach out and connect with consumers without doubling your workload.

Mobile Marketing Automation

Offer Personalized Education

People love learning because they want to better themselves, and offering free information is a great way to get consumers to associate your brand with their new, improved selves. You can send curated content via text that is chosen based on the choices of the consumers themselves. If they sign in and browse your home décor department, your MMA software follows up with a blog about apartment makeovers. If they recently visited an art museum that’s part of your advertising network, they might get a text linked to an online expressionist slideshow.

Convert Them in the Act

There are many ways you can entice consumers into coming to your website, app, or store, but sometimes the best way to get their attention is by going to them. Out of the total time people spend on digital media, 52 percent is spent on mobile apps. Automated push-notifications triggered by consumer’s in-app behaviors can be used to reward loyalty points, advertise new products, encourage upgraded or paid subscriptions, or remind current subscribers to renew.

Invite them in

To send consumers texts you must first get them to opt-in, which is just a fancy way of saying they must give you permission. While you’re getting the okay for texts, encourage new subscribers to approve being tracked with geolocation technology, too. Geolocation marketing is a way for MMA software to “know” when subscribers are within a certain distance of your brand’s brick-and-mortar stores. When consumers cross a pre-set imaginary perimeter, they receive a text saying “Hi, we’re right around the corner!” or “We noticed you’re in the neighborhood – why not stop in and get 25% of your total purchase!”

Give them a deal

Speaking of deals, what if you could track the products or services each customer liked the most and then convert their interest into an actual sale using a target coupon? You can, of course, thanks to mobile marketing automation. Using tracking technology like cookies, you can see what items consumers browse, add to the carts, save to their favorites, share with their friends, and so on, and then send them targeted coupons that reflect those preferences. Coupons delivered via text are redeemed 10 times more often than old-school printed coupons, and selling 10 times the merchandise, even at a discount, is pretty fantastic.

Ask them what they think

Part of connecting with consumers through mobile marketing is convincing them that you, as a business, care about what they think. People love to be asked their opinion, especially when their answers will impact their own future experiences in one way or another. You can send out periodic surveys or polls asking your SMS subscribers how you’re doing or how they think you can improve. What some companies pay consultants to determine, you can figure out firsthand, thanks to a simple text or two, and it can all be automated via MMA software.

In Conclusion

Once you understand the basics of mobile marketing automation, the next step is putting it all to good use. Reaching out to consumers is an indispensable part of what it means to be a customer-centric business and by acting on the tips above, you’ll create connections that will benefit your company and customers for a lifetime!

What’s Next?

Are you ready to adopt mobile marketing automation to engage your audience?  I would love to read your comments below.

Questions? Email hi@mouseflow.com or call +1-855-668-7335

Sophorn Chhay is the marketing guy at Trumpia, the most complete SMS software with mass mobile messaging, smart targeting and automation.

Image Source:

https://www.righttimemarketer.com/wp-content/uploads/2016/10/ThinkstockPhotos-149061890-719×320.jpg

Key Insights About Customer-First Marketing from 2,400 Customers

This week, MarketingSherpa released a 55-page customer-first marketing research study based on findings from surveying over 2,400 customers.

The report provides insights on:

  • What contributes most to a customer’s satisfaction with a company
  • Which advertising channels customers trust most when making a purchasing decision 
  • What the top reasons customers unsubscribe from emails, block online ads and delete apps are

Since Mouseflow’s primary objective is to allow its customers to see a visitor’s behavior in order to fix pain points and essentially help your company be more customer first, we wanted to share it with you.

Marketing Sherpa Study

So, how do these findings connect to you and your team’s use of Mouseflow?

One key finding in this survey is that, when asked about the marketing of the company they were highly unsatisfied with, customers described the company’s marketing was not “customer first” more than complaining about privacy issues, intrusiveness, boring content, or irrelevant marketing. Right now, you might ask yourself, what does customer-first mean? And, how is it different from customer-centric?

In an article published on Tuesday about the same research study, Daniel Burstein, Senior Director of Editorial Content, MarketingSherpa, writes:

“Customer centricity is spoken about at marketing industry events and often used as a buzzword for how brands should approach their marketing. Like many marketing terms, it means many different things to many different people. While frequent definitions for the term include gaining customer wisdom, there is also an emphasis on targeting. If you’re putting customers at the center of your marketing, all promotions and messaging flow towards them in the way that is most relevant them. They are at the center of marketing much like a bullseye is at the center of a target.”

Of course, customer-first marketing is no easy task. At times when businesses and marketers are challenged with a decision, we have to ask ourselves: “Are we doing what’s best for our customers?” We think customer-first marketing is a principle you can use as your compass. And, this is what will pay off in the long run.

How can you use Mouseflow to be customer-first? Here are 3 ways taken from a customer-first methodology we teach in the MECLABS online certification courses:

  1. Reduce Friction

    Determine what on the page is confusing and difficult. Then, remove or change it. You should do this not from the motivation to increase conversion rates, but from the perspective of wanting to give customers the best possible experience – even if it’s at the expense of marketing objectives.

    For example, a heatmap and funnel metrics report may show that many online customers find choosing the right amount of cellular data confusing. If you ask people to choose this in the purchase process, it might your job easier, but makes the customer’s job harder. A customer-first approach would be to determine a way that this can be set (or reset) when they activate their device. Or, better yet, allow them to have free data the first month, see what they actually use, then make an informed recommendation.
     

  2. Eliminate Anxiety

    Determine what on your page is not explained well enough that, when a visitor arrives to that page element, they immediately feel fear of moving forward and leave. You want to uncover the what pushes visitors to find peace and tranquility in that little red “x” at the top right of the page.

    First, what are people not clicking on that would relieve concern? It is the return policy? The about us page? It could be that people leave simply because these elements are not positioned clearly. Make them clear and in close proximity to the source of the anxiety.

    Second, can we do the hard work for them? For example, it’s easy for us to put a privacy policy link on the page and just hope no one clicks on it. But, it’s work to read it ourselves, pull out the key points that every customer should know, and make these easy to see/read. What would you want to know if you were a customer on your own site?

    Remember, our survey shows that one of the top reasons a company has satisfied customers is because the company actually “helps me to make the best decision for me.”
     

  3. Create a customer theory

    Know thy customer. One of the biggest differences between satisfied and unsatisfied customers was whether or not the company makes them feel that the marketing they receive is “meant for someone like me.”

    How can you do this with a heatmap? One of the best ways is to append heatmaps to your A/B testing plan. Don’t just look at Version A versus Version B in terms of sales or conversion rate. Use your heatmaps and click tracking to turn “how much?” data into “why so?” information.

    Use your heatmap to see “why” Version B is the winner. Did they click on a shared variable at a higher rate on one version? Did new variables cause more scrolling and reading? How you answer these questions will allow you to create a customer theory and better serve them by making sure websites that are built for them, are meant for them.

Want the full study?

If you like what you've seen so far, don't miss the remaining insights in this in-depth (55 page) study.

It's free to download (and we promise it's well worth your time). Here's the link:

https://www.marketingsherpa.com/summit2017/customer-first-study

Marketing Sherpa Study

If you want to take this to the next level and are interested in hands-on assistance to make your marketing efforts more customer-first, MECLABS Institute, the parent research organization of MarketingSherpa, is now considering companies for its 2017 Research Calendar. This is a unique chance to dramatically increase your revenue by working alongside MECLABS scientists to make new discoveries and drive significant increases across your funnel.

You can learn more MECLABS Research Partnerships.

Also, in the next few weeks, Mouseflow will be launching its Learning Center which will have dozens of videos, tips/tricks, and resources on how to get the most out of your account. In addition to this, Mouseflow has partnered with MECLABS Institute to provide you exclusive access to in-depth training on topics specifically relevant for today's digital marketer and are designed to help improve your marketing performance:

  • ​Value Proposition Development
  • Landing Page Optimization
  • Online Testing
  • Email messaging

MECLABS’ online certification courses retail for $695 but, as a Mouseflow customer, you’ll be able to gain access at the discounted rate of $495. We’ll provide more information on this in the next few weeks. Stay tuned!