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Email Design Best Practices for Better ROI and More Conversions

Marketers rely heavily on DIY email template builders to send out emails these days. However, there are times when you need to create a customized email from scratch. As your subscribers are receiving an overwhelming number of emails in their inbox each day, it is of the utmost importance that your email stands out and […]

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Multilingual Marketing Strategy for Ecommerce: 8 Ways to Reach Foreign-Language Audiences

If you’re not promoting your ecommerce website to audiences that speak other languages, you’re missing out on tons of traffic and revenue. With a multilingual marketing strategy at hand, you can start to promote your website throughout the world. According to Hubspot, 70% of marketers are actively investing in content marketing strategy and 33% of […]

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Website Layout: Best examples for inspiration in 2021

Website layouts are the key to unlocking your site’s potential. With strategic design, you can give your visitors an exceptional user experience (UX). And that user experience drives your business growth through higher conversions.  That growth continues through ongoing usability testing and conversion rate optimization (CRO) using tools like A/B testing, heat maps, and session […]

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Usability testing methods: Best 7 ways to test your users

Usability testing methods are important. Whether you use your website to sell a product, generate leads, or provide users with high-value information, there are a few things you need to guarantee that your users: Get an enjoyable user experience (UX). Know what you want them to do. Can easily do what you want them to […]

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Website Redesign: Guide, Tips, Templates

Why should you want a website redesign? You recently completed an overhaul of your brand identity and need to redesign your website to reflect this. It’s been a few years since your last website update, and you feel like your site looks outdated compared to competitors’ sites. You’re looking to react to user experience (UX) […]

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Conversion Funnel: Analyze and optimize your website in 2021

Does your business sell products or services online? Do you use your website to generate leads or sign people up for your newsletter? If the answer to these questions is “yes,” you’ll have a conversion funnel. Discovering how to optimize your conversion funnels and make them work for you is essential, whether you want to:  […]

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CTR (Click-through rate): Optimizing and analyzing clicks

Click-through rate (CTR) is one of the most vital metrics for measuring your web pages’ success and effectiveness. What is CTR (Click-through rate)? CTR is the percentage of clicks a link or a call to action (CTA) gets against the number of times seen by a user, known as the volume of impressions. In a […]

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Mouseflow vs Hotjar: which one to choose?

If you have come this far, it means that you are considering subscribing to either platform to improve your website experience and for that, we are grateful. We understand that making a choice requires a lot of research and we’re here to help by offering you an in-depth comparison of Mouseflow vs Hotjar to facilitate […]

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5 steps to conversion rate optimization with Mouseflow.

In this article we cover how to approach the process of conversion rate optimization and offer you 5 steps to improve your conversion rate with Mouseflow. Focusing on conversion rate optimization is one of the most cost effective marketing activities you can undertake. Let’s take a look at the impact by doing some math: an […]

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5 Conversion Rate Optimization Trends to Watch

Amid the dot-com crash, Conversion Rate Optimization (CRO) originated in the early 2000s and has undergone drastic changes over the past decade. Marketers are now more concentrated than ever on CRO to help clients, executives, and consumers progress along the marketing funnel–and optimize their return on digital investment. CRO is still evolving. Not only do […]

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