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Salesforce Journey Builder: 10-Step Checklist of Best Practices

Winning over customers who convert is getting more and more difficult, considering the competitive marketplace and easy access to services. Therefore, marketers invest in analytics tools like Mouseflow to understand how users actually interact with their website content. They also look to their CRM tools, like Salesforce, to contextualize the user’s journeys to their deal […]

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9 Bulletproof Ways to Use Analytics for Better SEO Results

As digital marketing keeps growing at an incredible pace, SEO is getting more important than ever. Moreover, it is safe to say that questionable SEO techniques of the past got replaced with quality of content, and the focus has shifted to understanding how your audiences think and even interact with search engines. What is more, […]

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How to Master Triggered Emails for Performance and Growth Marketers

If your email marketing campaigns struggle, unable to drive revenue like expected,  it’s time to revamp your strategy to make your emails more relevant for readers.  You can enhance relevance and make your email marketing more effective by sending out triggered emails. Table of Contents What are triggered emails? Why should you send triggered emails? […]

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Email Design Best Practices for Better ROI and More Conversions

Marketers rely heavily on DIY email template builders to send out emails these days. However, there are times when you need to create a customized email from scratch. As your subscribers are receiving an overwhelming number of emails in their inbox each day, it is of the utmost importance that your email stands out and […]

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11 Essential Ecommerce Marketing Strategies

Which ecommerce marketing strategies are worth the time and investment? Whether your online retail company is just starting up or has reached the point of maintaining a well-established customer base, it’s important to stay up to date with the most current ecommerce marketing trends and techniques for your business. Structuring and finally launching an ecommerce […]

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Multilingual Marketing Strategy for Ecommerce: 8 Ways to Reach Foreign-Language Audiences

If you’re not promoting your ecommerce website to audiences that speak other languages, you’re missing out on tons of traffic and revenue. With a multilingual marketing strategy at hand, you can start to promote your website throughout the world. According to Hubspot, 70% of marketers are actively investing in content marketing strategy and 33% of […]

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How to redesign your website for SEO (free ebook download)

When redesigning a website the outcome can be both positive and negative. No one intends on breaking their site experience or tanking conversions when they redesign – but it happens.  Your website redesign can help improve the overall page experience (which often is the main goal in the first place). A better page experience can […]

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Website Layout: Best examples for inspiration in 2021

Website layouts are the key to unlocking your site’s potential. With strategic design, you can give your visitors an exceptional user experience (UX). And that user experience drives your business growth through higher conversions.  That growth continues through ongoing usability testing and conversion rate optimization (CRO) using tools like A/B testing, heat maps, and session […]

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Usability testing methods: Best 7 ways to test your users

Usability testing methods are important. Whether you use your website to sell a product, generate leads, or provide users with high-value information, there are a few things you need to guarantee that your users: Get an enjoyable user experience (UX). Know what you want them to do. Can easily do what you want them to […]

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Website Redesign: Guide, Tips, Templates

Why should you want a website redesign? You recently completed an overhaul of your brand identity and need to redesign your website to reflect this. It’s been a few years since your last website update, and you feel like your site looks outdated compared to competitors’ sites. You’re looking to react to user experience (UX) […]

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