Website Layouts 101

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Website Layouts 101: Beautiful designs to inspire you

Website layouts are the key to unlocking your site’s potential. With strategic design, you can give your visitors an exceptional user experience (UX). And that user experience drives your business growth through higher conversions.  That growth continues through ongoing usability testing and conversion rate optimization (CRO) using tools like A/B testing, heat maps, and session […]

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Top 7 usability testing methods

Whether you use your website to sell a product, generate leads, or provide users with high-value information, there are a few things you need to guarantee that your users: Get an enjoyable user experience (UX). Know what you want them to do. Can easily do what you want them to do.  How do you achieve […]

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How to redesign a website: the ultimate guide

Why should you want to redesign your website? You recently completed an overhaul of your brand identity and need to redesign your website to reflect this. It’s been a few years since your last website update, and you feel like your site looks outdated compared to competitors’ sites. You’re looking to react to user experience […]

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Conversion Funnel: The ultimate guide for beginners [2020]

Does your business sell products or services online? Do you use your website to generate leads or sign people up to your newsletter? If the answer to these questions is “yes,” you’ll have a conversion funnel. Discovering how to optimize your conversion funnels and make them work for you is essential, whether you want to:  […]

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CTR (Click-through rate): The ultimate guide

Click-through rate (CTR) is one of the most vital metrics for measuring your web pages’ success and effectiveness. What is CTR (Click-through rate)? CTR is the percentage of clicks a link or a call to action (CTA) gets against the number of times seen by a user, known as the volume of impressions. In a […]

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Mouseflow vs Hotjar: which one to choose?

If you have come this far, it means that you are considering subscribing to either platform to improve your website experience and for that, we are grateful. We understand that making a choice requires a lot of research and we’re here to help by offering you an in-depth comparison of Mouseflow vs Hotjar to facilitate […]

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5 steps to conversion rate optimization with Mouseflow.

In this article we cover how to approach the process of conversion rate optimization and offer you 5 steps to improve your conversion rate with Mouseflow. Focusing on conversion rate optimization is one of the most cost effective marketing activities you can undertake. Let’s take a look at the impact by doing some math: an […]

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5 Conversion Rate Optimization Trends to Watch

Amid the dot-com crash, Conversion Rate Optimization (CRO) originated in the early 2000s and has undergone drastic changes over the past decade. Marketers are now more concentrated than ever on CRO to help clients, executives, and consumers progress along the marketing funnel–and optimize their return on digital investment. CRO is still evolving. Not only do […]

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Mouseflow appoints new CEO – founder to move into CTO role

Today, Mouseflow, a fast-growing SaaS platform for website analytics, welcomes Mikkel Wakefield as the company’s new CEO. Mouseflow has had double-digit growth under the founder’s leadership and is now moving into the next growth phase. With Mikkel Wakefield taking over the company will strengthen its commercial focus and efforts to continue their global expansion. Since […]

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Announcing a New Mouseflow Chrome Extension

At Mouseflow, we’re all about innovation. If there’s a highly requested feature, we work tirelessly to make it happen. Recently, many of our clients requested an option to download heatmaps into an offline image. Due to the intricacies of rendering heatmaps in a browser, this made it difficult to allow for offline downloads. How did […]

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