Have you ever seen a recording of a user that was just about to complete a purchase on your site when they encounter an error? Then you know how frustrating it is to sit there, watching the sale vanish in front of your eyes but being powerless to save it. And you also know the […]
In this 2 minute video, our lead UX designer Caspar Reece will tell you how we at Mouseflow use Friction Scores to identify issues, improve usability, and increase conversions across our sites. dfafer How it works Mouseflows Friction feature is a potent tool that utilizes our machine learning algorithms to identify errors and friction […]
Amid the dot-com crash, Conversion Rate Optimization (CRO) originated in the early 2000s and has undergone drastic changes over the past decade. Marketers are now more concentrated than ever on CRO to help clients, executives, and consumers progress along the marketing funnel–and optimize their return on digital investment. CRO is still evolving. Not only do […]
We have made it even easier to spot errors on your website by combining our Friction feature with heatmaps. Here at Mouseflow, we are on a mission to make website analytics and the insights it can provide more usable to our customers. One of the great strides we have made in this direction is our […]
At Mouseflow, we’re all about innovation. If there’s a highly requested feature, we work tirelessly to make it happen. Recently, many of our clients requested an option to download heatmaps into an offline image. Due to the intricacies of rendering heatmaps in a browser, this made it difficult to allow for offline downloads. How did […]
My name is Ara Sadoyan, I’m the founder of OddEye monitoring and anomaly detection platform. Beside our platform, we also provide DevOps as a service to our most valuable clients. Here I want to share some information about one of our great friends and partners Mouseflow and their infrastructure hosted at LeaseWeb. Recently I was reading lots of articles and […]
Mouseflow is better than ever! Accomplish more with Persisting Views and Average friction score. You can also sign up for a webinar on the new features.
Usability testing often sounds intimidating to UX designers and digital marketers. It can be hard enough for managers to build internal consensus on a communication strategy. Deciding how the company website implements this through its content and design features is another hurdle. But observing how customers actually use the product – and being willing to listen, learn and change design features accordingly – adds a whole extra layer of complexity that many simply prefer not to deal with.
Conversion rate optimization (CRO) emerged in the early 2000s in the wake of the dot-com crash and has undergone radical changes over the past decade. Now more than ever, marketers are focusing on CRO to help prospects, leads and customers move along the sales funnel – and maximize their return on digital investments. CRO continues […]
Heatmaps are 2D data visualizations that use color to represent values in a matrix. Used by everyone from social scientists to financial analysts and biologists, heatmaps have been around in one way or another for over 100 years. In this blog, Morten Hornbaek, Head of Customer Success at Mouseflow, explains why heatmaps are such a powerful […]