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5 Conversion Rate Optimization Trends to Watch

Amid the dot-com crash, Conversion Rate Optimization (CRO) originated in the early 2000s and has undergone drastic changes over the past decade. Marketers are now more concentrated than ever on CRO to help clients, executives, and consumers progress along the marketing funnel–and optimize their return on digital investment. CRO is still evolving. Not only do […]

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New Features September 2019

We have made it even easier to spot errors on your website by combining our Friction feature with heatmaps. Here at Mouseflow, we are on a mission to make website analytics and the insights it can provide more usable to our customers. One of the great strides we have made in this direction is our […]

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Announcing a New Mouseflow Chrome Extension

At Mouseflow, we’re all about innovation. If there’s a highly requested feature, we work tirelessly to make it happen. Recently, many of our clients requested an option to download heatmaps into an offline image. Due to the intricacies of rendering heatmaps in a browser, this made it difficult to allow for offline downloads. How did […]

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The power of Metal

My name is Ara Sadoyan, I’m the founder of OddEye monitoring and anomaly detection platform. Beside our platform, we also provide DevOps as a service to our most valuable clients. Here I want to share some information about one of our great friends and partners Mouseflow and their infrastructure hosted at LeaseWeb. Recently I was reading lots of articles and […]

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Introducing Persisting Views and Average Friction Score

Mouseflow is better than ever! Accomplish more with Persisting Views and Average friction score. You can also sign up for a webinar on the new features.

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The 7 Dos and Don’ts of Usability Testing

Sample Excerpt!

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5 Conversion Rate Optimization Trends to Watch in 2019

Conversion rate optimization (CRO) emerged in the early 2000s in the wake of the dot-com crash and has undergone radical changes over the past decade. Now more than ever, marketers are focusing on CRO to help prospects, leads and customers move along the sales funnel – and maximize their return on digital investments. CRO continues […]

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The 7 advantages of website heat mapping as a diagnostic tool

Heatmaps are 2D data visualizations that use color to represent values in a matrix. Used by everyone from social scientists to financial analysts and biologists, heatmaps have been around in one way or another for over 100 years. In this blog, Morten Hornbaek, Head of Customer Success at Mouseflow, explains why heatmaps are such a powerful […]

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A session replay tool is the perfect complement to Google Analytics

Over the last several years, visual analytics tools have been picking up steam. Tools that provide raw data about your website’s statistics (like Google Analytics, Adobe Analytics, etc) are valuable for measuring success, identifying weaknesses, and optimizing marketing budgets. If you aren’t familiar with Google Analytics, check out this helpful tutorial for beginners: These tools reveal the […]

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Improvements to Merge URLs & the Mouseflow Dashboard

The Mouseflow development team just launched several updates to the platform.   Merge URLs, a popular option used many e-commerce sites, just received a facelift. If your website has hundreds or thousands of pages which share a common URL structure and you want to analyze them together (via an aggregate heatmap) instead of thousands of […]

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