So your website has a low conversion rate – lower than you’d like, anyway. Maybe you’ve benchmarked it and found it doesn’t stack up, or maybe you’ve watched it decline over time. Maybe you have a new marketing or sales director who swears they had a much better CVR at their last gig — and […]

Marketers rely heavily on DIY email template builders to send out emails these days. However, there are times when you need to create a customized email from scratch. As your subscribers are receiving an overwhelming number of emails in their inbox each day, it is of the utmost importance that your email stands out and […]

If you’re not promoting your ecommerce website to audiences that speak other languages, you’re missing out on tons of traffic and revenue. With a multilingual marketing strategy at hand, you can start to promote your website throughout the world. According to Hubspot, 70% of marketers are actively investing in content marketing strategy and 33% of […]

The reason why 75.6% of online shopping carts are abandoned is because of a poor checkout experience. Sixty-per cent leave due to unforeseen costs like high shipping fees. And over a third don’t convert because there isn’t a guest checkout option. This guide examines how to increase checkout conversions and create a better checkout process. […]

In this article we cover how to approach the process of conversion rate optimization and offer you 5 steps to improve your conversion rate with Mouseflow. Focusing on conversion rate optimization is one of the most cost effective marketing activities you can undertake. Let’s take a look at the impact by doing some math: an […]

If there were one, surefire way to create a great website, UX design would be infinitely simpler and everyone would be happier (except maybe UX designers). But even though there is no magical solution, years of testing and user feedback have given designers a good idea of which approaches works, which don’t, and which lead […]

Consumer habits are changing fast. With the demand towards online shopping skyrocketing, many of the world’s largest companies are re-allocating resources towards optimizing user experience. The traditional consumer behavior of shopping in retail stores has shifted towards a much more efficient, accessible e-commerce experience.

From the birth of ecommerce to what we see today, web design has always played a crucial role in winning conversions. But which elements are responsible in determining if a web design can live up to its mantle?

A bevy of videos make it to the trending lists daily while racking millions of viewers and subscribers. But for anyone eager to get to the top and be part of the select few who have made it to the trending lists, finding new strategies to market their videos effectively is crucial.

When you’re reading through blogs and websites from a familiar niche, you can easily spot weak content. When it comes to editing your own website, though, it’s not that easy to identify where things are failing. Extra eyes or automated tools will always be helpful to maintain your effectiveness, rake out flaws, and optimize your efforts. In other words, you need support to audit your content; making sure you’re using the right tools is also crucial. If you’re interested in learning about some reliable content auditing tools, read more…