The goal of every online business is to attract visitors and have them perform a certain action. The action could be to sign up for a newsletter, download an ebook, or make a purchase, in the case of ecommerce businesses. Sadly, many businesses attract visitors, but they do not perform the desired action. In other […]

Winning over customers who convert is getting more and more difficult, considering the competitive marketplace and easy access to services. Therefore, marketers invest in analytics tools like Mouseflow to understand how users actually interact with their website content. They also look to their CRM tools, like Salesforce, to contextualize the user’s journeys to their deal […]

As digital marketing keeps growing at an incredible pace, SEO is getting more important than ever. Moreover, it is safe to say that questionable SEO techniques of the past got replaced with quality of content, and the focus has shifted to understanding how your audiences think and even interact with search engines. What is more, […]

If your email marketing campaigns struggle, unable to drive revenue like expected,  it’s time to revamp your strategy to make your emails more relevant for readers.  You can enhance relevance and make your email marketing more effective by sending out triggered emails. Table of Contents What are triggered emails? Why should you send triggered emails? […]

Identifying and fixing user journey pain points – that’s the job of a UX web designer. Ideally, they should even prevent these pain points (AKA problems in the customer experience) across a website.  You’ve probably encountered another term by now: “usability.” Pain points include usability issues as well. Usability refers to the ease of access […]

So your website has a low conversion rate – lower than you’d like, anyway. Maybe you’ve benchmarked it and found it doesn’t stack up, or maybe you’ve watched it decline over time. Maybe you have a new marketing or sales director who swears they had a much better CVR at their last gig — and […]

Marketers rely heavily on DIY email template builders to send out emails these days. However, there are times when you need to create a customized email from scratch. As your subscribers are receiving an overwhelming number of emails in their inbox each day, it is of the utmost importance that your email stands out and […]

Which ecommerce marketing strategies are worth the time and investment? Whether your online retail company is just starting up or has reached the point of maintaining a well-established customer base, it’s important to stay up to date with the most current ecommerce marketing trends and techniques for your business. Structuring and finally launching an ecommerce […]

If you’re not promoting your ecommerce website to audiences that speak other languages, you’re missing out on tons of traffic and revenue. With a multilingual marketing strategy at hand, you can start to promote your website throughout the world. According to Hubspot, 70% of marketers are actively investing in content marketing strategy and 33% of […]

When redesigning a website the outcome can be both positive and negative. No one intends on breaking their site experience or tanking conversions when they redesign – but it happens.  Your website redesign can help improve the overall page experience (which often is the main goal in the first place). A better page experience can […]