The reason why 75.6% of online shopping carts are abandoned is because of a poor checkout experience. Sixty-per cent leave due to unforeseen costs like high shipping fees. And over a third don’t convert because there isn’t a guest checkout option. This guide examines how to increase checkout conversions and create a better checkout process. […]
In this article we cover how to approach the process of conversion rate optimization and offer you 5 steps to improve your conversion rate with Mouseflow. Focusing on conversion rate optimization is one of the most cost effective marketing activities you can undertake. Let’s take a look at the impact by doing some math: an […]
Whether your company is just starting up or has reached the point of maintaining a well-established customer base, it’s important to stay up to date with the most current marketing trends and techniques for your eCommerce business. Structuring and finally launching an eCommerce website is a milestone achievement for your brand. Therefore, it’s crucial to […]
If there were one, surefire way to create a great website, UX design would be infinitely simpler and everyone would be happier (except maybe UX designers). But even though there is no magical solution, years of testing and user feedback have given designers a good idea of which approaches works, which don’t, and which lead […]
Consumer habits are changing fast. With the demand towards online shopping skyrocketing, many of the world’s largest companies are re-allocating resources towards optimizing user experience. The traditional consumer behavior of shopping in retail stores has shifted towards a much more efficient, accessible e-commerce experience.
Conversion funnel optimization can help drive awareness to your products, stir the interest of your target audience, and then convince them to make a purchase. Want to boost online sales? Check out these 5 simple conversion funnel optimization strategies below.
From the birth of ecommerce to what we see today, web design has always played a crucial role in winning conversions. But which elements are responsible in determining if a web design can live up to its mantle?
A bevy of videos make it to the trending lists daily while racking millions of viewers and subscribers. But for anyone eager to get to the top and be part of the select few who have made it to the trending lists, finding new strategies to market their videos effectively is crucial.
Being able to measure and analyze where your traffic is coming from is a critical part function of online marketing. If you don’t know which campaign or link is converting your visitors into customers, then you won’t know where to focus your marketing efforts. Follow this simple guide to learn how to correctly track your traffic.
Want to know the secrets of copywriting for e-commerce websites? We compiled a list of the top 6 techniques.