Build your website's funnel

Visualize how successful you are in converting your visitors into customers

Build your funnel now for free

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What are website conversion funnels for?

What are website conversion funnels for?

If you are trying to increase the number of newsletter subscribers, paying members, or you just want to find out how each of the products in your catalog are performing, then you need to build a funnel. Mouseflow tracks activity from page-to-page on your site to help you analyze key journeys and processes so that you can improve your conversions by understanding your visitors' behavior. You can also watch the sessions of visitors who drop out! Try for free

The importance of building funnels

The importance of building funnels

Let's face it, bringing visitors to your website is no easy feat, specially nowadays. You have spent hours and hours crafting a wonderful campaign, spending a lot of resources and money. Setting up funnels leading up to the transaction you want visitors to commit will allow you to understand where you visitors drop in the path to conversion. But what do you do after discovering a 70% drop before completing the transaction? This is where Mouseflow will be helpful to you. Try for free

Set up, segmenting and filtering funnels

Set up, segmenting and filtering funnels

Quickly set up Mouseflow's tracking code through our many integrations. One you have started recording your website, your data will be available on demand to build your funnels. You can filter your funnel data by date to understand your website performance over time, by country, operating system, browser, device type, page count, visit duration, custom tags/variables, click-error, click rage, and so much more.Try for free

Analyze your website funnels

Analyze your website funnels

Discover valuable insights for all the steps of your funnel to truly understand what is preventing your visitors' of becoming your customers.
  • Total visits to the first step in your funnel
  • Conversion rate from page to page, or to final transaction
  • Visitors that dropped in each step
  • Replay video sessions from dropped/converted visitors
  • How much friction your visitors experienced in each step of the funnel
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"As a humanitarian organization, we want to know how information reaches our target audience. Mouseflow supports us by providing actionable, valuable, and real-time intelligence as we work with the people who depend on our information."

Gerald Czech
Austrian Red Cross

“Mouseflow makes it easy to get data without having to be a JavaScript expert. Their customer support has helped me every step of the way — from setting up surveys to figuring out how best to analyze results. I recommend Mouseflow to anyone looking to quantify engagement and behavior online!”

Holly Howe
Duke University

"For user experience, Mouseflow's session replay and heatmaps are the perfect complement to our analysis. It helps different departments gather insights quickly and effectively. It is absolutely essential for optimizing our sites."

Team Web-Analytics

"You learn more about users in a week than months of typical U/X testing. Do yourself a favor and start using Mouseflow!"

Nicholas Kreidberg
MTS Systems

“Mouseflow offers us the capability to look into key journeys through the eyes of users. We uncovered handfuls of bugs and previously unknown pain points. We also gathered satisfaction metrics from critical parts of our website. Mouseflow is, without doubt, the best UX service I have used to date and very much a credit to the team who make it all happen!”


“Mouseflow is a great platform to track customer behavior. The funnels are my favorite feature for improving conversions. I also like using forms to isolate issues with specific form fields. It definitely helps the team out!”

Leah Hernandez
ABT Electronics

“We use Mouseflow to improve customer experiences and journeys. It takes the guesswork out of developing a website and enables us to fix problems quickly. It's the best tool because it enables us to be agile and reactive to user experiences.”

Michelle Kay
Certas Energy

“Mouseflow is a good addition to the other analytical tools we use and a good alternative to similar offers. Compared to eye-tracking studies, Mouseflow is faster, cheaper, and much easier to apply to multiple analytical cases. Compared to other session replay tools, Mouseflow does everything we need without the feature bloat and higher costs. And Mouseflow’s customer support is always on time and on target.”

Vodafone Germany
Web Analytics Team